Full Sweepstakes Guide with Examples of Headlines and Creatives

RichAds Team
Mar 20, 2022
4 min

For the first time, the RichAds advertising network will reveal the secret: which creatives have higher conversions in the vertical and what to emphasize to double your profit.

The guide on headlines for sweepstakes will teach you to create “urgent” selling headlines that will increase the CTR of the push notifications and raise the conversion rate.

Set a timeline for the offer

The secret of the sweepstake titles is simple: limit the time for registering or accepting applications for the draw.

Urgency is a time limit of a profitable offer. Urgent headlines motivate the user to make the target action quickly because of the risk of missing the benefit.
The timeline is the period during which the user is guaranteed to receive the result. To set the timeline, specify the date or time of the draw.

Specify the deadlines and dates in the notification, do not hide them on the landing page. Let the user know why they need to click on the push notification and when to expect results.

If the draw has no time limit, indicate the benefit of the sweepstake offer in the title: free, for $1, quickly, for two, effortless, easy, new, stylish, etc.

Create a headline that sells

There are several approaches that make a headline attractive and eye-catching, we’ll look into all of them below.

Indicating the timeline in the title

[benefit] [time]

Win a Samsung S13 today!

Fill out the application and get a phone for free

****

[problem] [time]?

Need a TV by the New Year’s?

Win an LG TV on December 31! To participate…

****

[time] [event]

The draw will take place on March 20:

A free trip to Goa. Hurry…

Indicating the benefit in the title and the deadline in the description

[verb] [product] [benefit]

Win a Samsung S12 for 1 USD

Fill out the application today, get a phone tomorrow

****

How to [benefit] [product]

How to win a Philips TV?

Fill out a membership application by April 1 and…

****

[verb] effortless [product]

Win an iPhone X with no efforts

Fill out the application and pick up your phone tomorrow

****

How to [verb] [benefit]?

How to travel for free?

Win a trip to Thailand for two

Emphasizing the main prize

How to get the [product]?

Do you want to get an iPhone X?

Participate in the draw and pick up your prize tomorrow

****

Free: [product]

Free: new Samsung S13

Fill out the application on the site and will a stylish…

****

An important announcement for [persons]

An important announcement for women!

Get an iPhone X for $1. Registering…

****

Headlines for sweepstakes look similar at the first glance. But do not forget that the draw can be tied to a holiday, to a target audience, the novelty, and the uniqueness of the prize.

Remember:

A clear headline increases CTR;
a time limit increases conversions.

Sweepstakes in 2023: trends, traffic sources, GEOs. Check out

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

A creative that will work

The selection and creation of a creative is a lottery. It is not clear which creatives will get more clicks and which will push users to the lead.

Let us reveal a secret

More clicks are received by creatives with the images of gift cards. Make sure you use popular brands as well as indicate the sums of money on your pics.

Examples of such creatives are: