Gambling Audience in Spain 2025: Insights by RichAds × Blask

How can the average Spanish gambler’s profile help you out?

First of all, Spain is a Tier 1 geo in Europe, and in short that signalises one thing the most — it’s a tough crowd. Users from wealthy countries are not that easily influenced by the regular ads and their clichés, especially regarding gambling, however culturally predisposed they might seem. Attracting new users, totally unfamiliar with the activity, in this case would require extreme effort and long-term funnels. Still, even all of that can’t guarantee success.

What seems more achievable, though, is targeting the players that already seem to be engaged with the iGaming one way or another. Or at least the users that fit their profile. The more you know about them, the better the understanding you can put in compiling creatives and building the reach out strategy.

The information you might find useful on the Gambling audience in Spain:

• Who they are — age, professional occupation, annual income, unified personal characteristics;
• What do they want — whether it’s purely about money for them, or just for fun from the game;
• How they’re engaged — what activity they spend their time on, and how they come to it.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Where does the data on iGaming users in Spain come from?

We at RichAds highly value the accurate data on which we can base our insights. So, in collaboration with Blask, it was possible to get our hands on pretty insightful information about average online casino and bookie’s players in Spain. But who are the Blask that stand behind that data?

Blask is an all‑in‑one analytics platform built specifically for the iGaming industry. They combine cutting-edge AI and real-time data to help brands, operators, affiliates, and providers take the guesswork out of decisions. From understanding player behavior and market volume to tracking game trends and competitive positioning, Blask offers a unified dashboard that makes complex insights easy to act on — globally and instantly.

With the provision of up-to-date insights collected by Blask, even such details as education and employment status of Spanish gamblers become known. And yes, you can find a use for those in your promotional campaigns, too.

Overviewing the iGaming audience in Spain by insights from Blask

Well, as we introduced the source of our information, now it’s time to see what it’s inside.

General socio-demographic parameters

Let’s start with the basics — the average Spanish gambler fits the profile of a young person between 25 and 34 years old, with no severe prevailing towards a certain gender. Such players are the majority, and make up to 35% from the entire user base, while the other age related groups are much less represented.

These users are mostly educated, as about 55% of them have a university graduation and only a quarter of them possess just a high-school diploma. Most of these gamblers in Spain are employed and get paid in wages (55%), while only 15% of them have self-employed status.

Well, here’s your average gambler in Spain!

About a third of them have an annual income of 10,500-21,000 USD. And in terms of their field of occupation, the average online casino players in Spain, if specified, are seen being associated to these jobs:

• 12% — Healthcare and social assistance;
• 10% — Retail;
• 10% — Software;
• 8% — Education.

Most of them are non-problem gamblers (65%), meaning that these iGaming users in Spain don’t clinically show the signs of addiction.

Motives of spanish gamblers

Speaking of what drives the users in Spain towards the iGaming activities, the data pictures an interesting situation.

If split by only the online casino players in Spain, these seek from the game:

• 40% — earning the easy money;
• 35% — enjoying the process itself;
• 30% — experiencing the taste of winning, without reference to money.

And if looking exclusively at the sports betting engaged users, their regular goals at bookmaking sites are:

• 44% — earning the easy money;
• 40% — getting more excitement from watching sports;
• 30% — winning, not related to getting any profit from it.

What drives the iGaming audience in Spain the most

So, where do the Spanish gamblers mostly get their kicks from? And here comes the most interesting parts, as it turns out about 55% of them are regulars to betting on traditional sports, and only a third are highly engaged with online casinos. Some even find their excitement in lotteries (25%), which brings a decent diversity of possible products to promote.

Speaking of promotion — where do the Spanish players mostly come to iGaming products from? Well, the attractive channels that serve them as an entry point to online casino and sports betting platform, by the rule are:

• 45% — social media;
• 40% — sports media outlets;
• and about 25% — specialised internet advertising.

This forms an interesting picture about Spanish gamblers’ profile — at first they get exposed to the types of activity featuring gambling elements, and only then intentionally explore it.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Attracting the Spanish gamblers: best ads outreach channels

But, what concerns the best promotional channels to attract the iGaming audience from Spain, is best left to RichAds ad platform. Online Gambling and Betting verticals are among our main specialties, and as we feature over 7 popular traffic sources and 5 billion ad impressions daily, we know about that a thing or two.

So, what advertising formats at RichAds are the most suitable for targeting the online casino players in Spain? Let’s have a quick look:

• Advertising in Telegram Mini Apps & bots.
  This is a fresh advertising channel discovered by RichAds among the first performance marketing networks that drives traffic from tap-to-earn (like Hamster Kombat) and casual games. The audience base there includes over 90 million active users worldwide, while the response from Spanish players there counts in over 150k monthly impressions. The minimal price for Telegram ads in Spain at RichAds would be from $0.045 CPC
• Push-notifications.
  A traffic source known for its trustworthy appearance close to the push-notifications users mostly get from apps and social media. The audience base there is formed by people who willingly agreed to receive ad mailing, and get the notifications as soon as online. In Spain, push ads gather up to 40 million monthly impressions on Gambling ads, while the minimal rates at RichAds there start from $0.085 per click.
• Pop ads.
  Though pop traffic might seem quite an outdated choice of tools here, they are very efficient at attracting Gambling users. Appearing under the current browser window after a random click on the publisher’s website, they manage to stay non-intrusive, yet visible, as the users will eventually find them. In Spain the iGaming ads on popunders accumulate over 700k impressions monthly, and with regards that such campaigns require only a landing page as the only creative, at RichAds they cost from $1 CPM.

Conclusion

Well, now you know who you are looking for your iGaming ads in Spain — from their social status in life to their attributes in the gambling. Of course, this picture might change over time, as certain trends and regulations introduced later might bring new flows of audience to online casinos and bookies. Yet, while it’s hot and up-to-date, take this to your information and use it for campaigns, see how it’s working out for you!

Meanwhile, we at RichAds have been dedicated to providing high-quality Gambling traffic for years now, and with the help of Blask we strengthen our expertise even more. Our platform offers a global coverage of over 220+ geos worldwide and all the essential optimization tools to increase the results from your promotion. Join RichAds right now and get the profits from Gambling ads in Spain you truly deserve!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions about Gambling audience in Spain

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