How to Сhoose a Dating Offer: Top Tips for Affiliates by RichAds x AdsEmpire

And in the end AdsEmpire provided their top Dating offers for affiliates, definitely check them out!

How to choose a Dating offer?

So, what’s needed to evaluate a Dating offer before committing to advertising and know what to expect? A way easier task than it seems yet even full of pitfalls not many are aware about.

That’s why in this material you will find pretty common but essential parameters to look at during a Dating offer selection. The provision of which is based on the expertise of RichAds, a Dating advertising network, and AdsEmpire, the vertical oriented CPA network!

RichAds

Dating advertising network

AdsEmpire

Dating affiliate network

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What payout models are the best for Dating affiliate offers?

Since Dating is a so-called umbrella vertical in affiliate marketing, uniting offers only by the common topic, there are various products that can be promoted by different flows. Basically, most of the Dating CPA-offers are available for promotion by several main payout models: CPL, PPS, SOI, DOI and RevShare. How do they differ in terms of advertising the niche?

• CPL (Cost Per Lead) — a common payout model for Dating offers in affiliate marketing that demands a user to leave the contact information to convert.
• PPS (Pay Per Sale) — a model that ensures payment after the new lead makes a purchase, for example, a subscription to premium features.
• SOI (Single Opt-In) — the converting action by this model is when a lead signs up for the platform with, for example, email or other contact information, yet not going through the verification process.
• DOI (Double Opt-In) — the Dating offers for affiliates working by this model are considering the completed verification of the selected contact information as targeted action.
• RevShare (Revenue Share) — the model that pays affiliates a commission in a percentage of the total revenue earned from the attracted user.

AdsEmpire, a Dating affiliate network:

For Dating, CPL and SOI/DOI are the leading models, as they encourage sales with the lowest user entry barrier and result in more conversions. They’re also highly scalable, and allow you to test creatives and angles rapidly. In contrast, PPS (Pay per Sale) can pay out much better although you will need a solid funnel and warmer traffic — it’s for more premium traffic sources or when scaling established campaigns. For affiliates who want volume and fast testing, CPL/SOI are ideal; for those aiming at higher ROI per conversion, DOI/PPS work well.

Effective traffic sources for Dating offers promotion

Basically, the success of promoting Dating offers highly depends on but not limited to the source of traffic selected for such a task. Not every advertising platform is willing to accept products alike for promotion, setting various restrictions on the content and pretty tight guidelines to follow. Some sources can’t help affiliates working with Dating offers due to other issues with audience targeting, appropriate formats, etc. So, what’s the traffic to look for the Dating niche promotion?

AdsEmpire, a Dating affiliate network:

Paid Social – insane targeting options, advertisers can segment their target audience by age, interest and even relationship status. Dating works well with strong storytelling angles and short form video creatives.

Media Buying – large volumes with freedom of setting the formats. Excellent for long-term scaling.

ASO (App Store Optimization) – since more users are moving to mobile applications, optimizing the app store listings (titles, screenshots, keywords) becomes essential. Effective ASO increases the efficiency of paid user acquisition.

SEO – this will always be a cost-effective and timeless channel. Having well-structured landing pages, blog content, and niche Dating sites will produce consistent high-intent traffic. SEO enhances brand authority and positively impacts the performance of the top of the funnel in the long run.

Since RichAds is a Dating advertising network, we work with multiple traffic sources that accept and, most importantly, perform for such products, for example:

• Push-notifications.
  A very well known traffic source for Dating offers that forms a user base of people who accept receiving notifications on a publisher’s website. From then on the advertisements are sent to them anytime they appear online, regardless of the page, allowing to target the already interested audience. Push notifications provide a broad outreach coverage along with high CTR, making push traffic very suitable for the Dating products promotion.
• Popunder ads.
  This type of advertising opens a new browser window with the Dating landing page under the current one after a user clicks anywhere on the publisher’s website. In fact, this approach effectively converts the impulsive audience that Dating offers also highly profit off, presenting them straight with the product and sufficiently affecting CR.
• Native traffic.
  Organically integrated advertisements within website content that rely on trustworthy looks to engage the Dating audience. Basically, native ads are considered among the main alternative traffic sources to operate with the Dating niche, providing high results and decent CR due to the smooth approach.

Most promising countries to launch Dating offers in

Many regions worldwide show great demand for Dating offers, making them one of the most profitable verticals in affiliate marketing. Some geos keep the tendency for years, while others might light up with high response seasonally, peaking with interest for a limited period of time.

AdsEmpire, a Dating affiliate network:

In Tier-1 markets those are easily US, Canada, and UK. These areas show consistently high payouts and strong demand.  If we are talking about Europe – Germany and France. They have stable conversion rates, especially for niche and mature Dating offers.

Additionally, here are the best responding ones to Dating offers advertisements in 2025, according to RichAds ad platform’s data:

Dating trends to consider while choosing an offer

What makes Dating vertical an evergreen niche is not only the products there are but how the industry itself changes over time, creating or adapting trends. Some are well aligned with common world tendencies in affiliate marketing, such as using AI for creatives compilation, while others affect the industry landscape. So, what’s worthy to know about the current state of Dating vertical before selecting the offer?

AdsEmpire, a Dating affiliate network:

In 2025, Dating offers perform best when they follow several key trends. There is a clear shift toward casual and niche dating. People now look for platforms that cater to specific age groups, interests, or lifestyles, rather than broad mainstream options.

Another strong driver of engagement comes from AI-powered matchmaking and video dating features. These make the experience feel more dynamic and personalized. Finally, it’s important to recognize the growing emphasis on privacy and security. After 2023, users have become much more aware of safety concerns, and showing trustworthiness directly affects conversion rates.

Optimal marketing funnels flows for advertising Dating offers

So, what approach affiliates should consider the most suitable for promoting online Dating platforms? Not every product demands a multiple steps funnel to convert users, but some do and the preparations are best to be evaluated before starting the actual advertising campaign.

AdsEmpire, a Dating affiliate network:

The most effective funnels for dating usually combine several elements that work together to guide users smoothly toward conversion. It all starts with eye-catching banners that use curiosity-driven headlines to grab attention. From there, strong campaigns often rely on pre-landers designed as interactive quizzes. For example, “Find your match in 2 minutes” helps warm up leads and increase engagement. To make the experience feel more authentic, localized imagery is essential. Stock photos rarely perform as well as real, relatable faces that resonate with the target audience. Finally, the conversion point should be a CTA-driven form with as little friction as possible, keeping the process quick and intuitive.

The general tips on establishing a marketing funnel for Dating offers suggest having as precise a hit in the audience as possible, not neglecting secondary pages and additional steps. This covers most ideas on exposing the offers to the users, so before selecting it’s appropriate to make sure the offer of choice aligns with the flow and won’t negatively impact the product presentation.

AdsEmpire, a Dating affiliate network:

To improve results, affiliates should continuously A/B test pre-landers. Even small changes in headlines or visuals can double click-through rates. Using dynamic creatives tailored to each region significantly boosts relevance and engagement. Strict attention to compliance is critical. The dating vertical is sensitive, so ensuring that messaging stays within platform rules keeps campaigns scalable and sustainable.

The scalability of Dating ad campaigns

Another attention worthy point is if the Dating campaign is scalable. For some offers a simple targeting broadening is just enough, extending the potential leads coverage across other geos. Other campaigns can be scaled by adding new traffic sources for channeling. In the end, most scalability approaches highly rely on the available tracking technology to know what exactly is to scale for the best results.

AdsEmpire, a Dating affiliate network:

Successful scaling in the Dating vertical is only possible with a structured approach. It starts with optimizing at the subID level. This helps identify the most profitable zones and placements, allowing the budget to be focused where it truly matters. Affiliates also need to create solid whitelists of high-performing sources and exclude weak ones through blacklists. This ensures that traffic quality stays consistent as volumes grow. Since Dating creatives tend to burn out quickly, preparing 10 to 15 variations in advance is critical to maintain engagement without interruptions. Finally, long-term success relies on diversifying traffic sources. Relying on just one channel leads to saturation.

Best Dating CPA-offers in 2025 by AdsEmpire

Well, are there that many offers that have truly passed the tips-based examination and are ready to be promoted right now? Yes, there are! AdsEmpire shared their best Dating CPA offers for affiliates who desire to work with the niche:

AdsEmpire, a Dating affiliate network:

If it was to choose the best offers to test right now, they would be Together2Night, Flirt, Datemij, DesiredMature, and Cravingu.

Together2Night and Flirt are true classics in the Dating vertical still delivering high conversion rates across Tier-1 geos, and they remain go-to offers for affiliates looking for proven performance. Datemij is currently one of the best choices for German-speaking countries, as well as the Netherlands and Belgium, where it converts exceptionally well thanks to localized positioning. For more segmented audiences, DesiredMature is the top pick, designed specifically for the mature dating niche and delivering strong EPCs in both Tier-1 and Tier-2 markets. Finally, Cravingu caters to the fetish audience, a growing subvertical that offers affiliates the chance to tap into a highly engaged and loyal user base.

Conclusion

Well, now you have all the basic and semi-advanced tips on choosing a Dating offer in 2025, covering all main aspects of a educated selection. Since AdsEmpire even provided the most lucrative Dating offers for affiliates, now you can take one more step forward — pick the deal you like and start your advertising journey right now!

Regarding the appropriate source, we at RichAds ad network have been working with Dating traffic for years now, providing marketers with over 7 affordable ad formats to launch campaigns in 220+ geos worldwide. Along with that our platform offers many useful in-built features to increase the performance on promotion, such as conversion tracking compatibility and flagman automatic optimization tools. Run Dating offers with the highest profits by RichAds and AdsEmpire!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.