Why target particularly Telegram Premium users?
Telegram Premium users represent the crème de la crème of the platform’s user base.
They are active, paying customers who are into paying for additional features like ad free experience, faster download speed, and larger file uploads. More importantly, their behavior suggests high purchase intent.
What makes Premium Users a prime target?
- Spending capabilities.
They already spend on digital services, so they are more likely to convert on paid offers.
- High interest in Telegram messenger.
They have more skin in the game – with enhanced capabilities, these users interact more frequently and more intensely with Telegram content.
- Zero competition with official ads in Telegram.
They cannot be reached through official Telegram ads, which means less competition and a chance for affiliates to tap into this prime-cut segment through ad networks like RichAds.
Best niches to choose for Premium Telegram ad campaigns
Not all verticals work perfectly on Telegram, but RichAds data shows that there are several particular niches which consistently work well, especially when aiming at Premium users.
Best niches for Telegram Premium advertising at RichAds:
1. Finance
Finance offers, including budgeting apps, money savers, and financial services — are especially effective for Premium users. These users have already taken the step to enhance their online experience and will likely be receptive to tools that help them control or expand their finances.
2. Trading
Promotions for trading and stocks are top-sellers. Financial news channels and trading groups are often followed by Telegram Premium subscribers, so logically, they belong on platforms that offer trading lessons, different e-wallets, or investment plans.
3. Gambling
Gambling remains one of the strongest Telegram verticals, especially in Premium segments. Online casinos, sportsbooks, or lotteries (whatever it may be), this audience shows intense engagement, especially in those markets where Telegram is the go-to platform for fun.
Important: RichAds offers full support for such verticals, including free ad creatives, campaign management and whitelists once you deposit $3000.
Telegram ad formats and GEOs that convert best for Telegram Premium traffic
Telegram Premium use is very varied by region, and internal performance data by RichAds shows which nations perform best for each ad format.
There are three formats at RichAds that work especially well for Telegram Premium ads — push-style, interstitial and video ads. They all are shown in popular Telegram mini apps, such as tap-to-earn games and clickers, and allow targeting Premium users, unlike official Telegram ads.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Push-style ads: best GEOs
Push-style ads, which look like a notification from the messenger, are ideal to seize user attention instantly and create immediate clicks. Price starts from $0.015 per click!
Best converting GEOs:
- Russia
- The UK
- Germany
- France
- Poland
- Canada
- The Netherlands
Interstitial ads: best GEOs
Interstitials bridge the gap between user actions and offer the full immersive experience appropriate for verticals like Gambling or Trading, where more explanation or visual emphasis are needed. Pricing starts from $1.5 CPM.
Top converting GEOs:
- Ukraine
- Thailand
- The USA
- Canada
- Russia
Video ads: best GEOs
Video ads are particularly suitable for showcasing product functionality or building user trust in Finance or Gambling applications. Pricing starts from $3 CPM.
Top converting GEOs:
- Ukraine
- Russia
- France
- Indonesia
How to start Premium Telegram campaign setup
Launching a Telegram Premium campaign on RichAds is quite like launching any other campaign — with only a couple of additional settings to make Premium users accessible.
Here’s how to do it correctly in 5 steps!
Step 1: Select the correct vertical and GEO
As with any campaign, the first step is selecting a lucrative niche and target country. RichAds makes this easier with the “Best GEOs and verticals” report, which is updated on a regular basis to include top-performing bundles for Telegram ads.
RichAds has also conducted internal research on precisely what GEOs and verticals are in demand right now for Telegram campaigns by ad formats, providing you with a head start when planning.
You can take the best GEOs and niches for Premium users in the guide above or contact your manager for more insights!
Step 2: Research audience behavior in your GEO
Don’t pick a GEO at random — research how Telegram users behave in each location.
For example:
- Online shopping in the USA and India is typically conducted by men, but age segments are quite different.
- When promoting iGaming, it’s crucial to research regional payout networks and most active Telegram casino communities — this will help you create more relevant and engaging creatives.
RichAds has extensive GEO-oriented tutorials:
- How to advertise on Telegram in the USA: a complete guide
- How to advertise on Telegram in India: a complete guide in 2025
- How to Advertise on Telegram in Nigeria: A Complete Guide
Step 3: Choose format, creatives and enable Premium targeting
Once you have selected your niche and GEO, set up your campaign within the RichAds dashboard.
Basic settings for Premium users campaign:
- Choose format for Premium users.
Best for this group — push-style, interstitial, or video.
- Enable Telegram Premium targeting within advanced settings.
You can also test exclusive RichAds targeting — motivated/non-motivated users or Positive wallet users.
- Add 5-10 non-scammy, pro creatives.
Ensure creatives are viewable on dark mode (used by the majority of Premium users).
PRO tip for Premium creatives: Quality-hungry high-end users expect quality — avoid hypey “Click fast!” ads. Focus on clean, value-driven copy and beautiful-looking creatives.
Step 4: Set budget and bids
You should choose a proper bid in order to get enough data at your test phase. You can always consult your RichAds manager for bidding recommendations based on your GEO and format.
Minimum bid recommendations are as follows:
- Push-style ads — from $0.015 CPC
- Interstitial ads — $1.5 per 1000 clicks
- Video ads — $3 CPM
Regarding a budget to start with, as a rough estimate, allocate at least a 10-times multiple of your desired CPA as a daily test budget. This gives the algorithm enough elbow room to learn and ensures valuable data right from the start.
Step 5: Analyze and optimize
Once your campaign is live, the final, and ongoing, step is optimization.
At RichAds you can optimize campaigns via:
- Blacklists to censor underperforming sources
- Whitelists for high-performing traffic
- Micro bidding to adjust bids for specific targeting parameters
You can do this manually through site and publisher IDs from your tracker. Or, fund $3000 at RichAds to have a personal account manager who’ll optimize for you — ideal for scaling.
Conclusion
Telegram Premium users are a profitable, high-converting audience for affiliate marketers, specifically in Finance, Trading, and Gambling verticals.
With official Telegram ads limiting targeting and creative flexibility, channels like RichAds are the most convenient method of advertising on Telegram and accessing this highly-influential audience.
Ready to boost your earning with Telegram Premium traffic? Launch your next high-ROI campaign with RichAds today!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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