In-Page Push Ads in Nutra: LeadRock shares insights

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In-Page Push Ads in Nutra: LeadRock shares insights

We all remember that not so long ago push notifications worked flawlessly and you didn’t have to perform voodoo magic to make the bundles work.

Over the past couple of years, the situation has changed dramatically — now browsers ask users’ permission to display push notifications. Moreover, not all the devices work with push format, while so-called banner blindness prevents you from having a high CR.

Recently, a new format appeared — In-Page Push. This type of push notifications is rapidly gaining popularity and helps to avoid many restrictions.

Let’s take a closer look at the nuances of working with this format and figure out how to work with in-page push traffic in Nutra!

How does in-page push traffic work?

If you want to understand how in-page push notifications work, let’s find out how a user sees them.

First of all, a user visits the site and immediately notices an ad, but this is not a push notification, it’s a banner ad that just resembles classical push.

The design of widgets is similar to standard push, but the display of such notifications on the desktop looks like the one on mobile devices, which creates an effect of novelty.

What are the benefits of In-Page Push?

1. This format of advertising is visible to all users. The reason is that an adblock doesn’t turn off the in-page push notifications and no permission to display the ads is required from the user.

2. The base of users who see the in-page push is constantly updated. This way the effectiveness of your advertising is increased.

3. In-Page push is not linked to the subscription database, because users do not subscribe to such notifications.

4. This notification format is not aggressive. These ads don’t annoy a user as they do not overlap with the content on the site and are perceived better.

5. This advertisement is available to the users of all OS (including macOS and iOS).

6. Even if the browsers’ regulations become tighter and push traffic is cut off, it will not affect the in-page push in any way.

7. It is profitable to purchase such traffic using the CPC model, despite the high cost per click.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

How to launch Nutra on in-page push successfully?

If you want to achieve good results with in-page push, you need to train first and work with classical push in order to understand what works for a particular offer on the selected GEO.

Use In-Page push to scale an offer that already shows impressive results, this format is a perfect option for such a goal. 

Let’s find out how to get the most of Nutra offers by using in-page push advertisements!

Choose the best GEO

First of all, it is worth paying attention to countries with low competition and insignificant price for ads.

• Colombia (prostatitis, hypertension, potency),
• Indonesia (rejuvenation, improved vision, hair growth),
• Chile (men’s health, diabetes, potency/prostatitis). 

If you want to know more about launching ads on these GEOs and learn which approaches are better to choose, you can always consult the LeadRock blog.

Use spy tools

Don’t copy creatives from others, but it is crucial to research the market in order to find the best approach. If you have already made your own creative bundles that work well with classic push, they can be adapted to in-page push format. It’ll help to reach out to a new audience that was unavailable due to restrictions.

Choose the most effective creatives

There are no banners in the In-Page push format, so in this case catchy text is much more important. It is worth using not only standard “before/after” approaches, you shall also use creativity and think about new ways of attracting a user.

Consult your personal manager, he’ll help you to work on creatives. 

Work on the quality of ads

Obviously, it is easier to remove in-page push ads from the screen than regular push, but since the user needs to close the ad himself, you need to lure him with the content. If an ad is of poor quality, it won’t be interesting to the audience.

Test your creatives

It is better to use several creatives at once to understand what works best in a short time. Even if you got nice results with some specific creative on regular push, it’s worth testing again, but make changes so that it’s suitable for in-page push.

Use different settings

You can run ad campaigns using different parameters. The interaction mechanics on different devices vary, so different approaches are needed. For the start you can create several campaigns with different connection types, OS, or creatives – this will help you to find the right audience faster.

Now when you know how to launch Nutra on in-page push, let’s get down to choosing the best offer.

Top Nutra offers to launch on in-page push

LeadRock has made a list of promising offers that shall work well on in-page push:

Conclusion

Undoubtedly, In-Page Push is a very promising format that will guarantee you a high CR.

Moreover, it allows to reach out to a new audience, as well as make the most of the possibilities of each offer and GEO.

In many countries, users are not yet familiar with this push format, so banner blindness will not be an obstacle for getting great results.

Pick an offer and launch in-page campaigns right now!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.