Consider driving Indonesian casino traffic? Check out top casino brands that are booming in this GEO right now.
In this article by the RichAds ad network and Blask teams, you’ll get deep insights into Indonesia Gambling market and learn the best casinos for profitable ad campaigns.
Disclaimer:
This material is provided for informational purposes only and is intended for adults (18+ or the legal age in your jurisdiction).
Any practical use of the information carries legal and financial risks; please ensure that your actions comply with the laws of your country.
The author accepts no responsibility for any consequences resulting from the use of the information presented.
How do we know the best online casinos in Indonesia?
At the RichAds ad network, we build our expertise across the iGaming industry on high accuracy data. That’s why we work with the Blask team, who got us the information on top casinos in Indonesia.
Blask is an all‑in‑one analytics platform built specifically for the iGaming industry. They combine cutting-edge AI and real-time data to help brands, operators, affiliates, and providers take the guesswork out of decisions. From understanding player behavior and market volume to tracking game trends and competitive positioning, Blask offers a unified dashboard that makes complex insights easy to act on — globally and instantly.
Blask updates information hourly to provide the most accurate and timed data on various metrics that help analyse user behaviour and market orientation.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How knowing the Indonesia casino brands benefit affiliates?
Indonesia represents one of Southeast Asia’s most dynamic and competitive online Gambling markets. Despite regulatory complexity, Indonesia casino traffic is stable and growing every year. To achieve high profit in this GEO, affiliates must operate on data: analyzing which brands are winning the market and why.
At RichAds ad network, we always build affiliate strategies using analytics. We’ve worked with the Indonesia Gambling market for years and have substantial info on the best creatives and winning campaigns. But what casino brands are trending right now? To know that, we partnered with Blask, an analytics platform that provided us the top 20 casinos in Indonesia, determined by three metrics — BAP (Brand’s Accumulated Power), APS (Acquisition Power Score), and CEB (Competitive Earning Baseline).
Together, they give affiliates a layered picture of Indonesia online casino market reality:
- Which brands dominate the players’ interest right now?
- Which brands convert that attention into the most new players?
- Which brands generate the most revenue?
When you know how to read these signals, you know which operators to prioritize in your marketing strategy. You can choose wisely which ones to test first, which ones should offer competitive CPA or RevShare models, and which ones are less competitive but have high potential.
Let’s put the actual names into these categories.
Who owns the Indonesia Gambling market: casinos that dominate the interest
For these insights gained on the iGaming market in Indonesia, Blask shared the list of platforms by their brand’s overall power in the region.
BAP (Brand’s Accumulated Power) is a percentage-based metric that measures a brand’s share of total iGaming search interest in a specific market during a specific period. It is built on the Blask Index and expresses how much of that total market interest a single brand captures. It’s not a financial metric or SEO traffic measurement – it’s a relative indicator of market power, revealing where the potential lies for acquisition and revenue.
Blask
Most iGaming players go through a long process before registration, including comparisons, bonus research, mirror searches, app lookups, and repeated consideration visits. A brand with high BAP is persistently present in that journey, and here are the top 20 Indonesian casino brands that do so.
| Brand’s position (1st – 10th) | Brand, BAP (%) | Brand’s position (11th – 20th) | Brand, BAP (%) |
|---|---|---|---|
| 1 | Ajaib88 – 14.34% | 11 | IBOSPORT – 2.42% |
| 2 | BimaBet – 12.35% | 12 | BK8 – 2.18% |
| 3 | Bola88 – 10.51% | 13 | Sbotop – 2.1% |
| 4 | Menang123 – 8.24% | 14 | EU9 – 1.51% |
| 5 | 1xBet – 7.69% | 15 | BC.Game – 1.4% |
| 6 | 188Bet – 6.26% | 16 | 1win – 1.39% |
| 7 | TapTap – 5.99% | 17 | W88 – 1.3% |
| 8 | M88 – 5.65% | 18 | SBOBET – 1.29% |
| 9 | Bola228 – 4.87% | 19 | WE88 – 1.09% |
| 10 | WD138 – 3.54% | 20 | DewaCash – 0.93% |
*The data reflects Oct 2025 – Jan 2026
Highlights:
- The top three brands — Ajaib88, BimaBet, and Bola88 — together command over 37% of all branded search interest in Indonesia. It means most players’ attention is focused on just three names, and affiliates can leverage that interest to maximize profits.
- The mid-tier cluster is tightly contested. Brands ranked 4 through 9 are separated by only about 3%, indicating active competition and high interest. With the right strategy, you can capture a large market share promoting any of these brands.
- Indonesian players prefer local brands. SBOBET, one of the most recognized sports betting brands globally, sits at just 1.29% BAP in Indonesia. That’s just another proof of the importance of localization.
- Brands in positions 11 through 16 receive meaningful player interest but present less competition. It’s a good choice for beginners.
What Indonesia casino brands convert the most?
Owning a large market share of interest is just the beginning; the ability to convert Indonesia casino traffic into actual players is a more valuable metric.
APS (Acquisition Power Score) is an AI-generated benchmark that estimates how many new players a casino brand may attract in a specific market and period, based on its market strength. While BAP measures attention, APS measures the conversion of that attention into actual customers. It’s not an FTD/registration tally or a re-hash of yesterday’s conversions; APS is a target baseline, the acquisition volume a brand should be achieving given its market position.
Blask
Ultimately, APS rankings reveal which brands have an effective user acquisition strategy and, therefore, the player volume to support profitable RevShare payment models.
| Brand’s position (1st – 10th) | Brand, APS | Brand’s position (11th – 20th) | Brand, APS |
|---|---|---|---|
| 1 | Ajaib88 – 143.73K | 11 | IBOSPORT – 28.28K |
| 2 | Bola88 – 124.25K | 12 | BK8 – 27.55K |
| 3 | BimaBet – 123.64K | 13 | Sbotop – 25.97K |
| 4 | Menang123 – 84.32K | 14 | EU9 – 21.73K |
| 5 | 1xBet – 76.33K | 15 | SBOBET – 21.3K |
| 6 | 188Bet – 67.48K | 16 | BC.Game – 20.82K |
| 7 | M88 – 60.1K | 17 | 1win – 20.65K |
| 8 | TapTap – 59.54K | 18 | W88 – 19.48K |
| 9 | Bola228 – 51.93K | 19 | WE88 – 17.5K |
| 10 | WD138 – 42.28K | 20 | DewaCash – 15.2K |
*The data reflects Oct 2025 – Jan 2026
Highlights:
- Look for brands with high APS to work on the RevShare model. Brands with high APS (and high BAP), such as Ajaib88, Bola88, and BimaBet, will attract more loyal players from paid traffic, making them better candidates for long-term RevShare payments.
- Brands with strong APS but lower BAP offer efficient conversion pipelines and are ideal for CPA deals. These operators quickly convert referred traffic into registered players.
- Global brands are standing low again. Despite being a household name in sports betting, SBOBET’s APS in Indonesia places it 15th. It further reinforces that local names work better in Indonesia.
- The gap between 10th and 11th is significant. There is a drop of more than 14,000 expected new users, clearly separating the top 10 brands from others.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How much do top casinos in Indonesia earn?
We don’t know the brands’ actual revenue, but Blask can estimate the Competitive Earning Baseline (CEB) – potential revenue.
CEB (Competitive Earning Baseline) represents the baseline revenue a brand is realistically expected to generate in a specific market, taking into account its brand power (BAP), acquisition capacity (APS), competitor benchmarks, and market-level factors, including regulatory environment and retention patterns. It’s not a guess or an audited financial figure; CEB is a revenue benchmark built on comprehensive data analysis.
Blask
Operators benchmarked to generate millions of dollars surely have the budget to run well-paying affiliate programs. Here’s your top 20 Indonesia casino brands worth consideration for running ad campaigns:
| Brand’s position (1st – 10th) | Brand, CEB ($) | Brand’s position (11th – 20th) | Brand, CEB ($) |
|---|---|---|---|
| 1 | Bola88 – 218.19M | 11 | WD138 – 48.03M |
| 2 | Ajaib88 – 140.92M | 12 | IBOSPORT – 31.87M |
| 3 | BimaBet – 120.44M | 13 | W88 – 28.4M |
| 4 | M88 – 85.44M | 14 | BK8 – 27.21M |
| 5 | SBOBET – 77.58M | 15 | EU9 – 22.95M |
| 6 | 188Bet – 77.53M | 16 | Sbotop – 22.68M |
| 7 | Menang123 – 77.19M | 17 | BC.Game – 19.82M |
| 8 | Bola228 – 71.79M | 18 | 1win – 18.06M |
| 9 | 1xBet – 61.42M | 19 | WE88 – 17.36M |
| 10 | TapTap – 57.11M | 20 | DewaCash – 16.42M |
*The data reflects Oct 2025 – Jan 2026
Highlights:
- Bola88 is the most financially powerful brand in Indonesia Gambling market. Bola88’s CEB of $218.19M is 55% higher than second-placed Ajaib88 ($140.92M), while Ajaib88 is the BAP leader. It shows that Bola88 has a more efficient monetization strategy, generating substantially more revenue from gained brand attention than any other operator in the market.
- Global brands have high CEB despite their low BAP. In this table, the situation changed dramatically: SBOBET ranks 18th in BAP but 5th in CEB. The brand does not dominate search interest in Indonesia, but the players who do seek it out are high-value customers. That’s why brands with high CEB are still good partners despite their low share of overall search volume.
- Even the 20th-ranked brand by CEB is benchmarked at over $16 million in baseline revenue. It’s a signal that all the brands we present here have great potential; you just need to choose wisely and adapt the strategy.
The best casino traffic sources in Indonesia
To advertise these Indonesian casino brands, affiliates need high-converting ad formats. Traditional ads like Facebook and Google Ads have strict policies when it comes to Gambling promotions, especially in countries where online casinos are restricted, such as Indonesia.
That’s why many affiliates look for alternative traffic sources, and RichAds ad network delivers. We offer two formats that work well for the Indonesian Gambling market:
- Push ads are one of the top-performing formats. They look like regular app or social media notifications, so users are more likely to click on them. Push traffic performs especially well for Gambling and Betting offers in Indonesia, consistently delivering high CR. Recommended CPC for push traffic in Indonesia starts from around $0.048.
- Popunder ads are another strong option. This format looks like a landing page that opens after a user clicks somewhere on a publisher’s site. Pops require only a landing page as a creative, making them simple to launch. They offer large traffic volumes at relatively low cost and often show strong conversion rates for casino campaigns in Indonesia. Pop traffic prices in this GEO start from about $1.5 per 1000 views.
Conclusion: cross-metric analysis of Indonesia online casino market
The BAP, APS, and CEB rankings presented in this analysis offer a three-dimensional view of competitive brand strength, and we should examine them together. Thus, Indonesia casino brands with high positions across all three metrics are the safest, most predictable affiliate partners with high brand visibility, strong acquisition volumes, and solid revenue generation.
Brands with high BAP and mid-size APS/CEB are in an active growth phase and offer great potential for affiliate campaigns. On the other hand, brands with high CEB and lower BAP clearly over-monetize their traffic. They are premium affiliate partners, perfect for RevShare contracts.
At RichAds ad network, we help affiliates access high-quality Indonesia casino traffic and all the necessary tools to maximize campaign performance. With 7 converting ad formats designed for Gambling promotion, precise targeting, and automated optimization features, advertisers can efficiently test, optimize, and scale betting and casino offers in Indonesia.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
FAQ: Top casinos in Indonesia
According to the Blask data analysis provided by the RichAds ad network team, Ajaib88, BimaBet, and Bola88 lead the Indonesian Gambling market. They have the highest BAP (players’ interest share), CEB (revenue potential), and APS (acquisition volume).
Blask collects search data across all query variations for a brand, removes irrelevant or non-iGaming intent, and consolidates all mirrors, domains, and landing page variants at the brand level. The result is the Blask Index – a normalized, intent-filtered measure of real user search demand.
The RichAds ad network team analyzed three Indonesian online casino rankings, each based on Blask’s unique parameter:
- BAP (Brand’s Accumulated Power) measures each brand’s share of total market search interest as a percentage.
- APS (Acquisition Power Score) is an AI-generated benchmark estimating how many new users a brand should be attracting given its market strength.
- CEB (Competitive Earning Baseline) is an AI-projected revenue benchmark in USD, considering brand power, acquisition capacity, ARPU dynamics, and retention factors.
Based on the data presented by Blask and the RichAds advertising network, the Indonesia online casino market is clearly growing and shows competitive intensity. Even the lowest-ranked operator has a CEB of $16.4 million, which points to substantial underlying demand. Plus, most brands have high BAP (brand power), with only 2-3% differences, suggesting active competition and market expansion.
Blask offers dynamic, period-based analysis with hourly-updated data to calculate metrics. However, online casino rankings presented in the RichAds article are refreshed monthly so that you can see month-on-month and year-on-year trends.
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