Watch the Webinar “2022 Tracking Hacks+Tutorials” for Affiliate Marketers

On the webinar we discussed a hot topic — why do you need a postback integration and how to set up postback using tracker Voluum.

Find the step-by-step tutorial on how to set up conversion tracking in our webinar. Watch it now here or on our Youtube channel.

Each month, RichAds hosts a webinar on topics relevant to affiliate marketers. 
Their recordings can be found under the tag “Webinar”.
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What is S2S Postback Integration in Affiliate Marketing?

If you are not familiar with the term, an S2S postback is an integration between the advertising network and the CPA network in one place — in the tracker. S2S means server to server data transfer.

You no longer have to click through tabs to correlate traffic data in one and information about conversions in another.

Why do you need a Postback for Push ads?

Ordinary Push ads are received by the people who have been subscribed to push ads at some website. The user leaves that website and starts to receive ads via browser technologies. 

Google Analytics won’t work correctly when you show your ads on push ads. 

Push ads are sent via browsers and not connected to the actual page, so this one counts the visit when the page opens. Advertisers can’t even see on which pages push notifications will appear so the number of clicks on your ads won’t be shown correctly. 

Google Analytics is a good tool, but it doesn’t work with push ads. But ad tracker does. 

From the ad network’s side, we can see that ad campaigns that use postback integration are much more profitable.

What’s on the Webinar Agenda?

1. Advantages of using a tracker (from both sides)
2. How to protect your campaigns from bot traffic 
3. Tutorial: How to set up conversion tracking in Voluum
4. Tutorial: How to set up conversion tracking in RichAds
5. Push ads campaign setup

+ Q&A session

Who are the Experts?

Daria Maichuk

Head of customer service at RichAds advertising network

Radosław Sznajder

Technical Support Account Manager at Voluum tracking solution

Watch the webinar “2022 Tracking Hacks+Tutorials”

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Still have a question: How to integrate other trackers with RichAds?
You can find tutorials on the blog. Find them by searching for “Affiliate Tracking Tutorials“.