Telegram Advertising Platform

Victoria Hubkina
Mar 14, 2025
4 min

Telegram ad platform meaning

What is a Telegram ad platform? Telegram advertising network is a platform providing traffic via Telegram messenger. As of now, there are not many platforms that work with such ads, yet their number is growing. Telegram ad networks enable affiliates to reach users through various ad formats.

Types of ads include interstitials, banners, video ads, rewarded ads, and native ads, which are typically displayed in channels, groups, bots, clickers, tap-to-earn games, etc. Such networks, like RichAds, allow to launch Telegram ads without restrictions on different verticals and with lower prices than official Telegram ads.

How to choose a Telegram ad network?

Now that you know Telegram ad platform definition, let’s see how to choose them and which points are crucial to be taken into account.

4 criteria to choose a Telegram ad network

Check out content rules and moderation.
It’s important to know about Telegram’s ad network content moderation rules before registering there. Unlike the official Telegram platform, many ad networks allow advertising such niches as iGaming, Dating 18+ and Finance, like RichAds, just check it in advance.
Learn about access to a Premium Audience.
Some Telegram ad networks give the chance to target a high-spending audience with high activity levels. In case your aim is to target this audience, look at the ad networks that allow targeting this specific audience.
Find out about targeting options and prices.
A key to a successful ad campaign is having your target correct. Telegram ad networks usually have several parameters available to target specific audiences so that you can structure campaigns based on operating systems, GEOs, and others. In terms of pricing, make sure you check it out in advance, for example, at RichAds CPC starts at $0.02 with a minimum deposit of $150.
Optimization and analysis features available.
Effective advertising involves ongoing analysis and improvement. Certain of the Telegram ad networks come with campaign performance optimization tools, where you are able to make improvements based on the data collected, like black- and whitelists at RichAds.

If you wish to find top 10 Telegram ad networks, check out the full list here as well as their main features and peculiarities.

Run ads in Telegram Mini Apps with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are Telegram ads in mini apps by RichAds? Traffic peculiarities

Telegram ads in mini-applications is an innovative promotional format by RichAds that integrates ads seamlessly into the app’s content, resembling push ads if used with banners or in-page push ads, only with icon and text. There are push-style banners, interstitials, and embedded banners.

Unlike traditional Telegram ads, these ads appear above the main content without clear sponsorship labels, making the ads more native-like.

Main distinctive features of Telegram ads by RichAds

New innovative format.
Most Telegram users haven’t seen such ads before, which means that there will be zero banner blindness.
Loyal content policy.
In comparison with traditional Telegram ads that do not allow iGaming ads, this type of advertising is more loyal and works for most verticals.
Opportunity to target Telegram Premium users.
This ad type allows to target the most paying audience — Premium group.
Low pricing.
Official Telegam ads are quite expensive, especially if bought directly, while CPC for ads in Telegram mini apps starts from $0.02.
Ability to reach Motivated vs Non-Motivated audience.
Another advantage is that you can divide your audience by “motivation” and test which one works best for a specific offer!

Best GEOs and verticals to choose for Telegram ads at RichAds

If you choose RichAds as the Telegram ad network for your offers, you’ll be able to check out monthly “GEO and verticals” reports to squeeze even more profit from your offers, below we’ll share the most recent report.

The best GEOs to launch Telegram ads in Mini Apps this month have changed just a little bit in comparison to the previous month’s results. Nigeria showed worse performance, being replaced by higher response from the audiences of Bangladesh. Now you can test the fresh Telegram ads format at RichAds in the newly trending geo as well as stable ones: USA, Germany, Indonesia, Türkiye and Ukraine!

In terms of best Telegram niches, for mobile traffic the best performing verticals on Telegram ads are Gambling, Finance, Betting and Trading. The same goes to the best niches for Telegram traffic on desktop devices, except that E-Commerce offers were much more profitable than of Trading.

Top-notch bundles to test for Telegram traffic on mobile:

Gambling: USA, IDN, TUR, IND, UKR;
Finance: USA, IDN, DEU, UKR, IND;
Betting: USA, BGD, FRA, NLD, BGR;
Trading: USA, IND, UZB, UKR.

Top-notch bundles to test for Telegram traffic on desktop:

Gambling: USA, CAN, GBR, IDN, TUR;
Finance: USA, UKR, JPN, DEU, ISR;
Betting: USA, FRA, NLD, CHL;
E-commerce: CIS;

Run ads in Telegram Mini Apps with RichAds!

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Victoria Hubkina

Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over three years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.