1. The URL of the site is displayed in the notifications
It is widely believed that the address of the site which issues a notification is registered in the notification itself. This is not the case. Push notifications capture the attention of users with an appealing image and focus it on the title and the description. Nothing in the notification leads to the site which issued the desktop or mobile push ad.
2. Nobody wants to subscribe to push notifications
In comparison with other types of notification subscriptions, push notifications were signed on to twice as often. The secret is that it is easier to agree to receive push notifications than to fill a subscription form or enter an e-mail.
3. Push notifications are spam
It is true that push notification advertising can easily turn into spam.
When advertising is of no benefit to users, the visuals can come across as aggressive. As a result, badly-targeted push notification ads are perceived as intrusive and boring. The frequency with which push notifications are sent also affects user loyalty. No one would like to receive 15 notifications a day promoting sexual potency boosters.
In order not to cause negative emotions, it suffices to adjust targeting and the frequency of the notifications.
4. People will not see the push notifications
Another misconception: if users close the browser or leave the website, they will not receive notifications. This is not true.
Push notifications pop up on the desktop or mobile screen, regardless of which program is open and which browser is running. The only condition is an internet connection.
If a subscriber is offline, ads will be delivered as soon as they come back online.
According to the most common myth, push notifications are prone to bot traffic. This accusation is groundless.
It is technically difficult to create a bot that would go to a site and opt in to receive push ads. This minimizes the probability of bot traffic with web push notifications.
In the statistics, push notification traffic is displayed as direct visits to the website.
At the end of 2018 and the beginning of 2019, push ads are one of the most effective traffic sources in performance and affiliate marketing. The cooperation of adverts with advertising networks yields high click through rates and other positive results, and users are interested in the product.
Push notifications can give any business a boost. They are a convenient tool for media buyers and those working on traffic arbitrage.