What is Finance affiliate marketing?

Finance affiliate marketing stands on promoting financial products and services through affiliate links. Affilites such as bloggers or solo marketers without blog partner with financial institutions to drive traffic into their financial products and get commisions from each new customer.

There are various financial products that are commonly promoted, such as credit cards, loans, investment platforms, and insurance.

Forecasts estimate that by 2027, the financial sector will have a significant affiliate marketing market. Here are some statistics on this point based on Ahrev’s article:

• 81% of brands have affiliate programs, and 84% of publishers are involved in affiliate marketing. (Rakuten Advertising)
• The average affiliate marketer earns $8,038 per month. (Authority Hacker)
• Affiliate marketers with more than three years of experience earn 9.45x more than beginners. (Authority Hacker)
• 45.3% of affiliate marketers say getting traffic is their biggest challenge. (Authority Hacker).

What types of offers are available in finance affiliate marketing?

Surprisingly, nearly everything related to money falls under the finance vertical. The financial sphere is extensive, and each offer within it has its specificity. Here are examples of offers:

• Banks: loans for individuals/businesses, including credit cards, mortgages, insurance and refinancing. Bank affiliate marketing is the most wide spread and profitable type of Finance offers. This is the reason we’ll focus on it in this article.
• Microfinance: short-term microloans and special offers from microfinance organizations.
• Business models for sale: offers to acquire ready-made business models.
• Legal support and broker services: consultations and transaction support from experienced professionals.
• Portfolio diversification: investments in various assets for financial stability.
• Insurance: almost all types of insurance.
• Binary options: a simplified way to invest and bet on changes in the value of financial assets.
• Job opportunities: HR offers for professional growth.

Advantages of banking affiliate programs

Despite intense competition and demands on webmasters in the finance sector, it’s a highly profitable niche with several advantages:

• Wide target audience: you can work with individuals aged 18 to 65, depending on the offer, and there are significant scaling prospects.
• Excellent conversion: numerous offers from reputable companies positively impact conversion rates.
• Generous rewards: rates ranging from $1 to $200 or more, depending on the offer.
• Variety of target actions: issuing debit cards, loan approval, first financial transaction, etc.
• Stable ROI: working with white offers allows for predicting advertising budgets due to the long life of bundles and profitability.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Which traffic sources are suitable for the finance affiliate programs?

The main question is how to promote banking products? Numerous traffic sources suit financial affiliate marketing, given the diverse nature of offers. Each source has its advantages and disadvantages, with the choice depending on the target audience and offer characteristics.

Traffic Sources for the finance vertical

1. Contextual advertising or PPC

PPC is an effective but cost-intensive way to promote offers. Successful customer acquisition through context requires skill in handling keywords, often working in conjunction with landing pages.

Google does not accept financial offers due to its policy. To bypass Google’s restrictions, marketers use cloaks styled as personal blogs or financial journals.

2. Social media advertising

Social media advertising stans on utilizing targeted ads and group publications. It’s crucial to ensure that the offer complies with social network rules before launching ads. Common restrictions and prohibitions for financial campaigns include fraud and avoiding misuse of prominent brand images.

3. Email campaigns

Email campaigns is a complex method requiring email collection and meticulous targeting. Otherwise, emails might end up in spam. Offers in emails, such as promotions (interest-free credit) and discounts (free service), can attract more attention.

4. UFT (Unconditionally Free Traffic)

“Time means money” is the first thing that comes to mind when mentioning UFT. There are numerous ways to attract such traffic to financial offers, ranging from creating your own group on social networks to filling out profiles on internet services for advertising placement.

5. Push notifications

Push notifications is notifications similar to messages from messengers or social networks, less susceptible to «banner blindness». Push notifications in the finance vertical have numerous advantages and a couple of drawbacks:

   Pros:

• Click cost: compared to contextual and social media, clicks are relatively inexpensive.
• Lenient moderation: if you prefer to avoid dealing with anti-detects, proxies, and account farming, push ads are a suitable option.
• Quick setup: setting up a campaign with ready-made creatives can be done in a few minutes.
• Low competition: major players often choose other traffic sources, making push ads accessible with a smaller budget.

   Cons:

• Creatives: well-known banks may request approval for your creatives to protect their reputation. Testing new creatives is a constant necessity in push ads, but personal managers at RichAds can assist in creating them.
• Targeting: in push ads, you cannot choose gender and age demographics. It’s advisable to warm up the audience to pre-landers.

6. Pops or popunder ads

If you want to get increase on Finance website traffic but without any complicity — the pop ads are a very beginner friendly ad format, requiring only landing page and basic targeting options. After a user clicks on publisher’s site with a special JS script, the new tab appears above or below the current one. In the new tab users will find the main offer, which is a working approach for the impulsive audience. Pop traffic is relatively cheap, for example, at RichAds it will cost from $3.2 for 1000 impressions in Tier 2 countries.

7. Brand new traffic type: Telegram ads in Mini Apps and bots

Ads in mini applications and chat bots are fresh promotional formats available for marketers at RichAds. The traffic for TMA ads comes mostly from clicker games, quite relevant source if you’ve been wondering how to increase Finance traffic for your offers! At RichAds you can launch a Telegram Mini Apps advertising campaign in Argentina by minimum CPC bid from $0.035, and ads in Telegram-bots from $0.03 per click.

If you want to be up-to-date on all the current trends in affiliate marketing, check out our regular reports on the best geos and verticals at RichAds. Each month we update the insights, showing what geos, verticals and geo-vertical funnels perform the best on the top ad formats!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to promote banking offers?

While information about the financial vertical may seem guarded, we can provide advice for both beginners and advanced affiliate markers.

1. When working with contextual advertising, try pairing it with a showcase website. This helps offer customers a choice from dozens of potentially interesting proposals.
2. For beginners, advertising debit cards is a good choice since the audience is broad, and there are many triggers to engage them: cashback, design, free services, delivery, and bonuses from banks.
3. The most lucrative period for the financial vertical is spring. During this time, many people take out loans as numerous businesses, including the hotel sector and fitness industry, emerge.

4. Similar to other verticals like Nutra and E-commerce, interest in the finance vertical grows before holidays. People may want to apply for consumer loans, insurance, and get additional cards for leisure.
5. When dealing with push traffic for finance, continuously optimize whitelists. Fortunately, RichAds offers a Performance mode that daily adds new effective sources, aiding newcomers in achieving better results through campaign auto-optimization.
6. Utilize the best geos. According to RichAds statistics, these geos currently have good conversion rates for banking offers with push traffic: TUR, USA, BRA.
7. Craft compelling push headlines. Enhance your campaign with catchy headlines. To make it easier for you, we’ve prepared an article with a list of converting headlines.

Which creatives and landing pages are suitable for online finance affiliate marketing?

In the finance vertical, especially in banking offers, it is crucial to pay special attention to creating trustworthy creatives and landing pages. Even the most carefree users scrutinize everything when it comes to money.

Examples of landing pages for the finance affiliate marketing

The formula for a good landing page is relatively simple. Ensure that your landing page has an attractive design, a clear offer, elements that inspire trust (answers to frequently asked questions), and, of course, compliance with the legislation of the geo in which you operate.

Examples of creatives for the finance vertical

As mentioned earlier, creatives play a crucial role in the finance sector. To make creatives highly clickable, you can address the needs of the target audience: financial requirements, insurance needs, etc. Highlight the uniqueness of the product, such as free services, interest-free loans, etc. You can also use photos of well-known individuals from the geo in which you operate. Make your creative as attention-grabbing as possible.

Creatives may convert poorly for various reasons: low image quality, dullness, lack of a call to action, and monotony.

Here are examples of creatives for finance affiliate marketing:

Conclusion

Affiliate marketing for financial banking offers has been, is, and will remain relevant. New products and offerings for diverse target audiences continually emerge. There is already a trend towards the development of the financial sector in Tier 3 countries, and the future promises even more. Now you know how to promote financial offers and it’s time to start your earnings!

Stay updated on the market with RichAds and maximize your profits!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.