Telegram clicker (tap-to-earn Telegram games)

Dmitry Makarov
Feb 07, 2025
6 min

What is a Telegram clicker game?

By definition, Telegram clickers, also known as ‘tap-to-earn’ games, are highly-functional web apps within the internal ecosystem of Telegram Mini Apps. Such tap games on Telegram are powered by the platform’s capacities and can be opened directly from channels or text bots. The messenger’s team claims that with the advanced technology of Mini Apps, users can create infinitely flexible interfaces for clicker games, including the implementation of integrated payment methods, internal push-notifications and seamless authorization.

Run advertising campaigns in Telegram clicker games at RichAds ad platform!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Tap-to-earn Telegram game: what is it like?

The Telegram clickers’ gameplay consists of relatively simple repetitive actions, for example, tapping or swiping objects on the screen. Successful completion of the required tasks will result in acquiring particular rewards, most likely virtual tokens. Players can spend those earned assets on in-game purchases or even trade them on some blockchain platforms if such coins have a listing. Can’t be a secret that the earning part of such games is what makes them so popular, as many clickers even introduce their own digital wallets!

Eventually, most of the tap clickers in Telegram operate within TON (The Open Network), meaning that it’s possible to conduct transactions and exchanges for all services built on it. The technology unifies the trading functionality across various clicker games in Mini Apps, so players can actually manage their tokens gathered from separate projects in one place.

Since Telegram tap games are very flexible to customise, there are many variations of clickers that are quite diverse visually and technically. For example, in 2025 among the most famous Telegram tap clickers are different enough projects in terms of mechanics like Hamster Kombat, Notcoin, TapSwap, etc.

*Examples of some popular Telegram tap-to-earn clicker games*

Advertising in Telegram tap-to-earn clickers

Despite the fast growing popularity, the most common ad types in Telegram such as sponsored messages and advertising publishings weren’t properly adapted to Mini Apps and clicker games for a long while. Official Telegram Ads failed to be introduced to TMAs at all, leaving marketers to time-consuming negotiations over every ad placing with each app owner personally, or addressing specialised agencies with likely inconvenient solutions in terms of formats and audience response.

Eventually, we at RichAds launched a new advertising format, being the first non-specialised on Telegram platform advertising network to cover Mini Apps and tap games! The advertisement itself looks a lot like an in-page banner, appearing above the bottom corner of the mini-application window. It features a small icon (like of push-notifications), title (up to 30 symbols) and description (up to 60 characters) that altogether serve as a button.

*An example of ads in Telegram clicker games*

Advantages of running ads in Telegram tap-to-earn games at RichAds:

Increased response from new audiences.
This Telegram ads format is fresh and noticeable, providing a higher response rate from users in clicker games. The approximate audience coverage already exceeds 70 million active users worldwide from North America to Europe, Asia and Africa, while we prioritise popular tap and casual games as traffic sources.
Affiliate-friendly moderation.
The official Telegram Ads are full of restrictions for many categories of products, including online casinos, nutraceutical products, fintech platforms, which makes it highly challenging to promote various affiliate marketing niches there. Moderation at RichAds is more lenient to popular verticals like Gambling, Finance, Betting, Nutra, Dating, etc.
Self-serve ad platform for campaign setting up and optimization.
Unlike official ads and agencies, our advertising format in TMAs targets users directly, not only by specifically chosen channels. So at RichAds marketers get access to such targeting parameters as geo, OS, language, Premium subscription, type of traffic, schedule and are able to set up everything from creatives to bids and optimization! From a deposit of $3000, account managers can assist in setting up campaigns, along with providing whiteli s ts for the exact geo and offer.
Attractive advertising costs.
The relatively recent appearance of this type of Telegram ads makes it quite cheap to run campaigns at RichAds! For now, the minimal CPC (cost per click) on Telegram traffic starts from $0.03, while marketers still can utilize optimization tools to reduce costs on advertising and increase profits.

Run advertising campaigns in Telegram clicker games at RichAds ad platform!

Top geos and verticals for Telegram traffic in tap-to-earn games

For now, the Telegram traffic volumes in clickers and other games at RichAds exceed 70 million users across the globe, covering all the regions where the messenger holds the top usage popularity! For example, according to our platform’s campaigns data, the best performing countries for ads in Telegram tap-to-earn games are so far:

USA;
Germany;
Indonesia;
Nigeria;
CIS;
India;
Brazil.

As it has already been mentioned before, the audience is very related to iGaming and Finance verticals, as Telegram clicker bots’ gaming experience practically unites these products. Currently, we experience increasing response to Telegram ads in tap games from the following offers:

Gambling;
Betting;
Finance;
Sweepstakes.

Additionally, we can highlight E-Commerce and Leadgen offers that show promising results run via Telegram ads. By the way, we regularly share insights on the best geos and verticals for our ad formats, including Telegram traffic, so check it out for up-to-date trends on advertising!

Monetization options for Telegram tap-to-earn games’ owners

And what is a Telegram clicker game if it can’t be monetized by the developer? Initially, the monetization options for TMAs were also limited to selling ad placements just like for Telegram bots and channels, demanding to sign contracts with each advertiser individually and adjusting interface for specific in-app formats. For a while, monetization of Telegram tap-to-earn clickers was stuck in this inconvenience, not bringing the full profits it could.

Good news!
RichAds team launched a brand-new Telegram channel for publishers, and it’s packed with tips, updates, and everything you need to monetize your traffic. If you’re a publisher, this is your sign — go subscribe to @RichAds_TgAds!

We at RichAds decided to solve this by allowing owners to become Telegram Mini App ads publishers and seamlessly monetize their projects! Considering all the demands we carefully explored all the possibilities, so the TMAs’ owners can expect:

No limit on the audience base.
Any clicker game on Telegram owner can monetize their project, starting with as many subscribers as it is.
Payouts above market’s average.
Publishers of clicker games advertisements at RichAds get paid for each click on the ads about $0.012 – $0.02, while if the traffic source proves being efficient and shows high CR — marketers will start competing for prioritised placements, thus increasing the bids and overall income for owners. Such payouts exceed the costs for motivated traffic by 4-6 times on promoting the app itself, providing a profitable option for fast reinvestments.
Warm response from users.
This type of ads is really fresh as RichAds is the first among advertising networks to launch it, considering the very recent appearance of the Mini Apps themselves. Plus to that, the advertisements’ appearance easily overcomes the banner blindness and gathers increased engagement from users.
Huge internal advertisers base.
At RichAds there are over 500 marketers who run campaigns operating within all the top geos and verticals in affiliate marketing (including Finance, Games, E-Commerce and Gambling offers with official licenses). So there’s no need to negotiate with each advertiser personally on agreements, as the entire advertising process is automated via our self-serve platform.
Seamless integration.
Unlike many other forms of in-app advertising, the Mini App ads integration by RichAds doesn’t require severe adjustments to the interface, additional documentation or interference with back-end.
Ad preferences taken into account.
Seeking to provide both comfortable advertising conditions to both marketers and publishers, we consider owners’ preferences on the featured ad content, frequency, banner colour to match the app interface, action to initiate the advertisement to appear, affiliate offer categories, etc. RichAds’ managers will be in touch for any matter regarding setting up and customising advertisements.

Start monetizing your tap-to-earn clicker game in Telegram with RichAds!

FAQ for RichAds publishers: how to make Telegram ads in your mini apps

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Dmitry Makarov

Bringing the experience of writing sales texts for IT-agency, Dmitry Makarov has also worked as a content manager and SEO specialist in affiliate marketing agencies operating within the iGaming vertical. While composing marketing materials for the past 2 years, Dmitry has provided in-depth expertise within the topics of utilising different ad formats (push and in-page push ads, popunder and native ads), iGaming niche advertising and overviewing industry tendencies. His passion in creating has also been developed towards broadcasting, music and fiction novels.