How to advertise casino offers in the Netherlands? Short summary:
In 2025, gambling traffic arbitrage in the Netherlands remains a promising niche thanks to online casino legalization and the audience’s high purchasing power.
To drive gambling traffic in the Netherlands, it is recommended to use Telegram mini apps, push notifications, and popunders.
The best Netherlands gambling offers are licensed casinos with popular slots, fast payouts, and convenient payment methods (iDEAL, bank cards, Paysafecard).
For effective gambling advertising traffic in the Netherlands, it’s crucial to use Dutch language in creatives, emphasize bonuses, and leverage Performance Mode and Automated Rules for optimization in RichAds.
Should you buy gambling ad traffic in the Netherlands?
Before discussing how to advertise casino offers in the Netherlands, let’s answer whether it’s worth doing. Spoiler: definitely yes.
The Dutch iGaming market is actively developing, providing gambling affiliates in the Netherlands excellent opportunities for boosting profits.
Reasons to test the Netherlands for the iGaming vertical:
- Legalized Gambling Industry.
Online gambling traffic in the Netherlands became legal in October 2021 with the enactment of the Remote Gambling Act. The Kansspelautoriteit (KSA) regulates operator licensing and player protection. This allows affiliates to work officially with licensed brands and easily find white-hat Netherlands gambling offers! - Fast-growing audience and revenue.
According to iGaming Today reports, by the end of 2025, the GGR will reach €1.52 billion, showing significant growth compared to 2022, when gambling had just been legalized—revenue was around €1 billion then. The rise of mobile devices also contributes to higher conversions and overall gambling ads traffic in the Netherlands. - Loyal audience towards online gambling.
Research shows that 79% of Dutch users view online casinos as standard entertainment, and 65% regularly place bets or play slots online. Therefore, gambling stereotypes are minimal, and the loyal audience allows affiliates to get high-converting gambling traffic in the Netherlands.
Gambling ads in the Netherlands: audience, casinos, payment methods
To really understand how to drive traffic to casino sites in the Netherlands, you need to research the audience, top online casinos, and their payment systems. Below, we detail everything important before you buy gambling ad traffic in Netherlands.
Portrait of Dutch gambling audience:
- Gender: 60% men, 40% women
- Age: 24–40 years
- Income: stable, mostly middle-class
- Games: slots, lotteries, simple live games
- Devices: mobile devices
Important: The country imposes a deposit limit of €300 per month for young players aged 18-24 to combat gambling addiction. However, this age group actively tests new offers.
Payment methods and casinos in Netherlands
For gambling arbitrage in the Netherlands, focus on offers from licensed and locally popular casinos.
Top online casinos in Netherlands:
- BetCity.nl
- Kansino
- Holland Casino Online
- Toto Casino
- Jacks.nl
- Circus.nl
- Unibet.nl
- 711.nl
- Bet365.nl
- ComeOn.nl
These brands operate officially, advertise on TV and digital channels, and earn trust from the local audience.
In terms of payments, Dutch players highly value deposit speed and convenience. Always check for iDEAL as the main payment method, it accounts for up to 80% of deposits. Other methods include Visa, Mastercard, bank transfers, Skrill, Neteller, Apple Pay/Google Pay for casino apps, and Paysafecard for anonymous payments.
Top Netherlands traffic sources for Gambling ads
As you can see, the Netherlands is one of the most promising GEOs for gambling arbitrage in the Netherlands. This Tier-1 region explains high payouts, yet the market remains open to advertising via most traffic sources, except influencers.
RichAds’ team compiled the top 3 traffic sources that showed the best performance for gambling ads traffic in Netherlands and appear in “Best GEOs and verticals” report at RichAds.
1. Advertising in Telegram mini apps and bots
A relatively new format for gambling affiliates in the Netherlands at RichAds, Telegram mini apps and bots suit iGaming particularly well. Available ad formats: push-style notifications, interstitials, banners, and video ads. Ads appear within tap-to-earn or clicker-style apps and look natural.
Advantages include the absence of competition with Telegram’s official ads, and lenient policy towards Netherlands gambling offers. Exclusive targeting is available such as Premium users, users with positive wallet balance, motivated/non-motivated audience. This effectively bypasses banner blindness and drives traffic to casino site Netherlands.
Telegram advertising costs in the Netherlands:
- Push-style: from $0.04 CPC
- Interstitial: from $2.74 CPM
- Video: from $4.2 CPM
- Banners: from $0.89 CPM
- Bots: from $0.03 CPC
Important: After depositing $3000 in RichAds, affiliates gain access to free whitelists and creatives via personal manager.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
2. Push notifications
Push ads remain one of the most effective Netherlands traffic sources for Gambling. Key benefits include almost zero bans due to loyal moderation.
Ads are sent to users who’ve opted in, boosting conversion rates. Launching is simple: prepare several creatives and set targeting.
Pros start from high CR and engagement due to voluntary subscription to minimal click costs from $0.4 for the Netherlands, and easy setup.
3. Popunders
Popunders (pop traffic) are another converting format to drive gambling traffic in the Netherlands. The method is simple: users are redirected via a direct link to the casino landing, requiring minimal campaign settings.
This source has a tolerant content policy and suits both beginners and experienced affiliates. Despite its intrusiveness, popunders deliver massive reach and instant attention to Netherlands gambling offers.
They also have the lowest starting costs, from $1.2 CPM for this GEO.
Gambling creatives for Netherlands: what approach works?
Dutch players often see gambling and betting as entertainment, not income. So how do you attract them properly? What works for Netherlands gambling offers?
Top-performing approaches for iGaming offers in Netherlands:
- Personal message.
Simulate notifications or messages to create personalization and interest. - Bonuses.
Offer realistic bonuses to attract solvent users rather than freebie-seekers. - Gambling emotions.
Show winners’ joy, gambling moments, and gameplay itself. Trending now: show streamers’ reactions to wins and real winning screens. - Popular games.
Focus on locally favored slots or major sports events. - GEO-personalization.
Mention specific payment methods (e.g., iDEAL) or special promos.
Important: Start with a $3,000 deposit at RichAds to receive localized creatives for any format free from your personal manager!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How to launch a Gambling campaign in Netherlands: RichAds’ checklist
Launching gambling advertising traffic in the Netherlands is easy if you know how to do it efficiently.
RichAds experts share actionable steps for high CR and ROI without headaches:
- Activate Performance Mode.
Use Performance Mode for automatic optimization on premium sources with top CR. - Prepare 5–10 creatives.
Experiment with images, texts, and videos for Telegram and push ads. Test various landings when using popunders. - Split campaigns by devices.
Run separate campaigns for mobile and desktop for better budget management. - Set optimal bids.
Unsure about rates? Ask your RichAds manager for guidance on competitive bids. - Use Premium sources.
Focus on pre-approved Premium sources in RichAds for high-quality, proven traffic. - Analyze and optimize.
Use built-in analytics, Automated Rules, or Target CPA for real-time campaign optimization. - Delegate to your manager.
Deposit $3,000 to let RichAds managers set up, optimize, or manage campaigns for you.
Conclusion
Gambling arbitrage Netherlands can be highly profitable, especially if you follow this guide, test different approaches, optimize campaigns, and use Premium sources to maximize ROI.
Launch your campaign with RichAds and start profiting from this GEO today!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Frequently Asked Questions about Gambling Advertising Traffic in Netherlands
Is gambling traffic legal in the Netherlands in 2025?
Yes, gambling traffic is fully legal in the Netherlands in 2025, provided you promote licensed casinos compliant with local regulations.
Which traffic sources work best for gambling in NL?
Push notifications, Telegram mini apps, and popunder traffic show the best performance for gambling offers in the Netherlands.
Do I need cloaking to run gambling traffic in NL?
No, cloaking is generally not required for gambling advertising in the Netherlands if you work with licensed offers and use allowed traffic sources like RichAds.
Can I run gambling offers on Facebook in the Netherlands?
Running gambling ads on Facebook in the Netherlands is restricted and risky due to strict platform policies. Alternative sources like push, pop, and Telegram are recommended.
What are the best converting gambling offers for Dutch traffic?
Licensed local casinos like Holland Casino, Kansino, BetCity.nl, and Unibet.nl convert best for Dutch gambling traffic.
Are push ads effective for the Netherlands gambling market?
Yes, push ads are one of the top-performing formats for gambling in the Netherlands due to high CTR, minimal bans, and native ad delivery.
Should I use the local language (Dutch) in creatives and prelanders?
Absolutely. Using the Dutch language in creatives, prelanders, and landing pages significantly boosts trust and conversion rates in the Netherlands.