The amount of online casinos is growing instantly. Some of them have affiliate programs. The others collaborate with CPA networks to promote their offers. No doubt that the affiliate market is full of different offers for the Gambling vertical. Choosing the right one for you in this wide variety is not so simple.
In the last RichAds webinar, Julia Vaskovych shared some recommendations on this point. They are based on her personal experience.
? You can read this article or watch the webinar to get more details!?
Who is our expert?
CMO at Gagarin Group
Julia has 5 years of experience in marketing and Gambling. Gagarin Partners is a direct advertiser that works in the Gambling vertical. Their main products are Joker (a new licensed online casino) and Pokerdom (the CIS market leader).
Julia worked with affiliate traffic and with their media buying team. They mainly promote their own offers in the CIS but sometimes take offers for other geos in common verticals: gambling or ICO.
While searching for an offer and affiliate program, we came across many things that we consider essential to pay attention to before testing.
So, Julia knows what she is talking about! Let’s go through 3 steps that will help you choose the best Gambling offer.
3 main steps to choose the best Gambling offer
After the years of hard work in the Gambling market, I can say that 3 main things should be considered:
- A CPA network’s or affiliate program’s reputation.
- Different payment models to choose from.
- Relevant and true statistics.
As you see, I didn’t mention the size of payouts because they are really not so important as it seems at first glance.
1. Check the reputation of the advertiser
The very first thing to pay attention to is the excellent reputation and recognition of the advertiser. The times when unscrupulous advertisers shaved the affiliate marketers are gone. But it doesn’t mean that you shouldn’t be on guard and read the reviews.
If you’ve never heard about an affiliate program, search for reviews on the internet, see if you have any contact or community matches.
A sufficient number of positive reviews is a solid argument to choose the particular affiliate program or CPA network. It guarantees that all initial agreements will be respected.
You can search for reviews on the affiliate marketing forums mentioned here.
2. Choose the right payout model
The second most important point is the variability of payout models (CPA, CPI, CPL, Revenue Share, Hybrid) and competitive payout. The higher the payout compared to other offers, the better. But you should not rush and understand some of the key features.
What is a CPA model for Gambling?
Usually, CPA is better for the affiliate marketer, as it is an excellent opportunity to get money for turnover faster. But there is still a chance that traffic may be rejected due to low-quality users.
Using the CPA model, it’s crucial to give users truthful information. For example, a false bonus in a creative can increase the number of players who make one deposit. But after they understand that they have been deceived with the non-existent bonus, they will stop their journey on the product. It means that you won’t get paid.
The higher CPA, the better. But pay attention to what the advertiser is willing to pay such a large bid for. A baseline or additional actions that the player must perform are often hidden under a high CPA rate.
What can it be? For example, qualification — when the player needs to spend some amount, make several deposits for a certain amount, make a deposit, take a bonus, make a withdrawal, etc.
Obviously, it is better to work with the CPA model with the minimum possible amount of the first deposit, but the payout will likely be less.
What is a Revenue Share model for Gambling?
Revenue Share means you get paid only from players’ loss. A casino shares a percentage of its profit with you.
It is not a bad option, but only at a long distance. It’s really nice when you no longer work with the offer but continue to receive income.
Unfortunately, a disadvantage of such payout option is that it’s difficult to predict your payback and calculate ROI since the numbers may differ from what was announced at the beginning.
This is the situation when you need to be 100% confident in the reputation of the affiliate program and be sure that the advertiser won’t revise the terms for Revshare.
In the gambling market, Revshare is usually standing at 30-45%, with a maximum limit of 3 years. This is enough to get your investment back and make money since active casino players are involved for the first 6 months and tend to play in several more casinos at the same time.
What is a Hybrid model for Gambling?
Hybrid is a good alternative for Revenue Share. It is more popular in the Tier 1 markets. This is a chance to get some payouts from the registration and invest this money in the campaign before you get the first Revenue Share payouts.
Keep in mind that you have to make additional investments to increase the volume of traffic.
3. Get true statistics on the Gambling offer
It’s good when the affiliate program includes affiliate managers and a media buying team. Then you can get actual statistics on the offer. They also know how the offers work and understand how to generate leads and convert them.
It is essential to look for insider information. Ask the insider about how they promoted the offer in a particular market.
Depending on sources, it is better to give preference to the offer which has higher conversion rates. Sometimes, it is even better to choose an offer with a lower CPA rate since the ROI may be higher than you will have from another product with a lower conversion rate.
Request more detailed statistics for your source and you will be able to predict your costs and potential income. Having at least such data as shown in this picture, you can calculate how much one deposit will cost and what payment you will receive.
Where to find casino offers?
The answer is quite simple. Casino offers can be provided by direct advertisers that have their casino brand. They are usually called Gambling affiliate programs and prefer more experienced affiliate marketers to promote their offers.
Any marketer can find casino offers in CPA networks. CPA networks don’t have their casino brands — they accumulate different offers from advertisers and take commission for the middleman services.
Affiliate programs have several advantages: the payouts are usually higher than in CPA networks, and the marketer can agree on special conditions.
On the other hand, the CPA network guarantees help and promotional materials.
BONUS № 1
Find the list of Gambling CPA networks in 2021
To make it easier for you to choose a Gambling offer in affiliate marketing, we also have prepared a list of affiliate networks where you can find different kinds of Gambling offers: casinos, games, poker rooms, and so on.
There are no less than 23 of them. We sorted them alphabetically so that no one would be offended.
List of the CPA networks with Gambling offers:
BONUS № 2
Find the list of Gambling affiliate programs in 2021
Want to learn how to choose a gambling affiliate program? The answer will be the same as for a CPA network. Follow our 3 steps and make your decision.
And here are the top 10 Gambling affiliate programs collected for you. Make your choice wisely and try your luck working with the direct advertiser.
List of the Gambling affiliate programs:
Ace Revenue Affiliates
Bao Casino Affiliate Program
Betsson Group Affiliates
Revenue Giants Affiliates
William Hill Affiliates
The Gambling vertical is one of those verticals which incomes are growing by leaps and bounds. Many affiliates choose them for a reason. The main thing is to make the right choice of an offer and a traffic source for a bundle that will bring you a nice profit.
✅ Auto CPA optimization,
✅ loyal and fast moderation,
✅ help of a personal manager,
✅ CPC from $ 0.003, CPM from $ 0.3
✅ large volumes of available traffic in more than 200 geos.