Since push notifications appeared on the market, there has been a myth about when to send them. There is a theory that if you send out push notification ads at the right time, they will be more effective. Is this true? Let’s find out.
In this article, we’ll learn how to send out push notifications correctly: pick the right time to send traffic to all verticals, and match the time with the geo. You can buy push ads at RichAds advertising network.
How the time to send push ads affect ad campaign results?
If you plan the time of the ad campaign launch effectively, the number of conversions will increase.
Planning push notifications in terms of the timing:
- maximizes the response – the user has time to review the message;
- increases the loyalty of the audience – the notification is not annoying, because it does not arrive at a random moment;
- minimizes replies – the push notifications seem unobtrusive because they do not distract the recipient from important matters.
What’s the best time to send push notifications?
There is a peak in smartphone usage between 12:00 and 18:00.
At the same time, statistics show that:
- in the morning, before 12:00, users react to push notifications with product info;
- after lunch, from 13:00 to 15:00, the number of clicks for entertainment-related push notifications goes up;
- evening is the time for meeting new people and recreation, therefore dating push notifications get the maximum number of clicks
This proves that the best time to send out the push notifications should be synchronized with the daily routine of the target audience.
Based on the general statistics, the optimal time for each type of the offer may be determined:
- games — from 14:00 to 16:00;
- software and services — from 11:00 to 16:00;
- utilites — from 15:00 to 20:00;
- travel — from 12:00 to 18:00;
- dating — from 18:00 to 23:00;
- e-commerce — on work days, in the morning from 9 to 11, and in the evening from 16:00 to 19:00;
- gambling — from 18:00 to 00:00;
- business and Forex — from 10:00 to 15:00.
However, RichAds experts recommend conducting tests for identifying the “golden” time to send push advertisements. Make them as broad as possible, including all possible times users might be active, e.g. all day, except between 2 and 4 AM).
Running tests for 24 hours for a couple of days is the best way to determine when to send push notifications. This strategy is the only way to know most accurately when potential customers respond well to your offer.
It was illustrative to review the case of the launch of Gambling in Norway, for example. Tests by the advertiser revealed that audience activity was at its peak between 5 and 7am. It turns out that Norwegians enjoy playing before work. A narrow window between 18 and 24 hours would have cost him some profits.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
When to target each geo
As stated above, the most effective tactic to find the right time to send push notifications is to run tests all day long.
During detailed planning, it is important to take into account the daily routine of the country’s population. Push notifications should not arrive during lunch, siesta or namaz, otherwise users will ignore them or unsubscribe.
Make sure you study the country on which you send push ads in order to avoid making fatal mistakes. Pay attention to the following points:
- Find out whether users prefer desktop computers or mobile devices.
This affects the conversion rate and the time of loading the traffic. - Rate the novelty of the advert
If the ad looks new to the country, the number of leads will be high regardless of the time of the blast. - Find out the population size and wealth.
This minor parameter significantly affects ROI. For example, Luxembourg is a sparsely populated city with a high-income level, so the return on the blasted traffic is high. All the campaign needs to do is adjust the time difference.
As affiliate marketers gain experience, they become better acquainted with the daily routines of each vertical’s target audience. The flexible settings of targeting in push notifications ad network help to plan the campaign in details and make adjustments based on the user’s activity.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Most popular
Subscribe to our blog