Affiliate marketing results and industry predictions for 2025

RichAds is an experienced advertising network, now featuring about 8 traffic sources across 220 geos! We at RichAds ad network have been working with Gambling, Dating, Finance, E-Commerce, Antiviruses and Nutra traffic for many years, and can share the knowledge. Also we can discuss the most effective ways on how to utilise Telegram Mini Apps, Push, Pops, Native and Direct click traffic to boost the campaigns’ results!

RichAds even got awarded as “Best iGaming traffic source” by SiGMA Europe 2022! Also, we won 1st place at “Best breakout traffic source” competition held by AW Dubai 2024!

Insightful materials such as webinars, round tables and video guides made our RichAds’ YouTube-channel another quality knowledge resource for affiliate marketing specialists.

Affiliate marketing in 2025: overview and predictions by industry leaders

What 2024 will be remembered for? What is the next year most likely to bring for the industry? Is affiliate marketing even worth it in 2025? To summon up the 2024 and explore the trends for the next one, we asked to share the opinions:

• RichAds;
• AdsEmpire;
• Alanbase;
• Aflfaleads;
• Binom;
• CPAgetti;
• CPARoll;
• MelBet;
• Mostbet Partners;
• Octobrowser.

Here’s the affiliate marketing industry and tendencies overview on hot topics by every specialty representative: from advertising networks to CPA-networks, affiliate programs and ad tracking software’s developers!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are affiliate marketing results this year and predictions for 2025?

In this part, you will find opinions of the industry’s experts on bad and good days of affiliate marketing this year, as well as hopes and estimates on 2025!

1. RichAds

RichAds

Ad network

2024 was very busy for RichAds ad network, as we managed to introduce new advertising formats, grow in traffic volumes, customer support quality and marketing presence! Operating in over 220 geos from Tier 3 to Tier 1 we attended a couple of affiliate marketing and iGaming conferences for expertise exchange. Also, throughout the year our blog has got over 200,000 visitors monthly, which makes it one of the biggest educational and insightful resources in the industry!

2024 was a big year of change for RichAds.

We grew our team with amazing new people and launched a couple of successful projects. In Q4, we became the first to offer Telegram traffic.

In 2025, we’re excited to launch a new direction for the company and keep growing our team with fresh talent and ideas.

Anastasia Kazakova, Co-CEO at RichAds

Now let’s have a look at what the year was like for us by the examples of:

Telegram ads

A fresh advertising format for Telegram Mini Apps that we launched very recently, yet already covering Tier 1 – Tier 3 markets! The approximate audience exceeds 70 million active users worldwide, providing a powerful outreach channel for E-Commerce, iGaming, Finance and Gaming audiences of USA, Germany, India, Nigeria, Indonesia, CIS and other geos where the messenger is among the top used. Our monetization platform allows any casual or tap-to-earn game owner in Telegram Mini Apps to benefit from traffic in their projects.

Push ads

Advertising on push notifications has not only kept the traffic coverage globally, but still surprises by actively reacting to market changes! Throughout the year, push ads have been gaining warm response from the audiences of Gambling, Dating, Antivirus and Finance offers. Stable traffic growth across North America (USA, Canada), South America (Brazil), Europe and CIS (Germany, France, Italy, Ukraine), and Asia (Kazakhstan, India, Vietnam, Japan) has been noticed coming along to 2025 on push ads!

Pop ads

Being around for almost 20 years now, popunder ads will surely meet another year of success and popularity among marketers! Judging by this year’s performance of pops for such affiliate marketing industry categories as Gambling, Betting, Finance, Media and Antivirus are to keep profiting off on this format in 2025! Among among the most responsive geos for pop traffic in the next year you can keep count on USA, Indonesia, Peru, Japan and European/CIS (Serbia, Germany, Italy).

RichAds platform

We’ve been perfecting our RichAds self-serve advertising platform for the past year, considering industry-standards and current customer demands! For example, Performance Mode, an optimization flow at RichAds for automated enhancing fresh converting whitelists weekly, this year had a very common appreciation. In 2025, we also are looking forward to further development and evolution of Telegram ads, providing high-quality working environments for both marketers and ad publishers!

Check out our regular reports on the top geos and verticals at RichAds for insights on currently converting countries and offers by popular advertising formats!

2. AdsEmpire

AdsEmpire

CPA network

At the end of the year, AdsEmpire position their vision of affiliate marketing industry in 2025 for positive changes, keeping on the current pace:

In 2024, AdsEmpire achieved significant milestones, including the introduction of innovations like Coin and AI Offers, as well as expanding payment options with Payoneer to strengthen partner relationships. We were honored to win prestigious awards such as Affiliate Program of the Year and Best Dating Affiliate Network, reinforcing our leadership in the industry.

In 2025, we plan to focus on our key markets and explore new regions with high potential. We’ll also launch a feature that combines Smartlink and Direct Offers in one account, making it easier for affiliate marketers to manage traffic. Strengthening partnerships and actively participating in global conferences will be crucial for supporting affiliate growth and staying ahead in the industry.

3. Alanbase

Alanbase

Affiliate programs and performance marketing optimization SaaS-platform

As Alanbase shortly noticed, this year went very fast for affiliate marketing industry, suddenly bumping into 2025:

In 2024, Alanbase grew by 200% and became one of the most efficient and functional in the affiliate market. We have added conversion limits and cohort analytics for partners.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. AlfaLeads

AlfaLeads

CPA network

According to AlfaLeads, positive-minded predictions for affiliate marketing in 2025 are not without a reason, since:

This year got off to a great start for Alfaleads Network and is wrapping up on a high note. Over the past year, we’ve grown traffic volume through our affiliate network by 2.8 times and significantly increased the number of advertisers and affiliates on board.

Like our partners, we faced challenges in the market, particularly with some traffic sources and key GEOs, but we adapted quickly to the changes.

Looking ahead to next year, Alfaleads Network is fired up and ready to crush it. Our goal is to grow traffic volume at a rate that far outpaces the overall growth of the affiliate marketing industry.

5. Binom

Binom

Conversion tracking solution

As Binom states, affiliate marketing industry has resulted into high demands to tracking solutions, so in 2025:

Our main focus is developing the new version of our tracker, Binom 2. The updated version can handle up to 15 times more traffic compared to the previous one. Depending on server capacity, the tracker is now capable of redirecting up to 8 billion clicks per month.

1. All efforts are concentrated on advancing the product and adding new features, with updates being released every 2-4 weeks.
2. One example is an enhanced trigger system, significantly improved compared to version 1.
3. Additionally, a deeper integration with traffic sources is planned, offering more robust functionality compared to v1.

6. CPAgetti

CPAgetti

CPA network

Like many affiliate networks, CPAgetti is sure that affiliate marketing industry is pretty worth attention to in 2025, as:

This year has been incredibly productive for our CPAgetti team. We actively participated in all major industry conferences, both as attendees and with our own booth. We continue to grow in the Gambling and Nutra verticals, expanding our offerings across even more countries! Our team is growing, adapting to the realities of modern affiliate marketing, and staying at the top of the market.

Despite skepticism around Nutra, this vertical remains profitable and offers great earning opportunities. Gambling and Betting continue to generate stable, high volumes of traffic. The trend shows a decline in solo affiliates, with individual marketers joining teams to collaborate more effectively. While Facebook is becoming less open to advertisers in the Gambling niche, it’s likely to be replaced by alternative sources soon. One example of such a replacement could be Taboola.

7. CPA Roll

CPA Roll

CPA network

While affiliate marketing industry might seem like an explored market without clear predictions on 2025, CPA Roll are just getting ready, because:

In 2024, there was a significant surge in interest in VPN & Mobile Utilities offers, driven by growing concerns over security and data privacy. With everyone focusing on keeping their info safe, this trend isn’t slowing down anytime soon. Heading into 2025, the demand for easy-to-use, reliable security solutions is only set to grow.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Melbet

Melbet

Affiliate program

As representatives from Melbet program emphasize, the current way of thinking about affiliate marketing trends in 2025 is highly positive due to:

It was a productive year for the MelBet Affiliate Program, both in building new partnerships and expanding into the media space. 2024 marked the first year that MelBet had booths at nearly all major industry conferences: we participated in 29 events across 15 countries. This significantly impacted both partner acquisition and brand recognition. Conferences and networking have proven effective, especially in the long term. While the initial conversion might seem modest in the first few months, by 6–8 months, we saw a direct correlation between our media activities and financial results.

MelBet is also focusing on attracting sports ambassadors, which is a long-term strategy. Early results of our collaboration with Juventus in the MENA region indicate increased brand awareness. Additionally, we’re seeing the benefits of our work in West Africa, where we partnered with Côte d’Ivoire football star Didier Drogba. Although it’s too early to fully evaluate the return on investment, we are already observing success among our partners and the brand in Africa. This growth is supported not only by ambassador collaborations but also by the efforts of our product managers actively working in the region.

In 2025, MelBet anticipates further growth in the African market, which we view as highly promising for both beginner affiliates and experienced teams. We are also closely monitoring changes in legislation and operator requirements in LatAm, as the region is experiencing challenges. Additionally, since the second half of last year, we began targeting Tier-1 markets and offering these deals to partners for testing. While this is a highly competitive area, I am confident that the MelBet team will overcome the challenges and establish itself in these markets.

9. Mostbet Partners

Mostbet Partners

Affiliate program

While looking at the affiliate marketing growth and satisfying statistics through the year, Mostbet Partners estimate 2025 to be as fruitful!

2024 was a year full of challenges for us, and we’re proud of how we handled them. Despite the ongoing storms from Facebook and Google, both our product and our partners’ conversions continue to grow and evolve. This success is largely thanks to our focus on developing local markets and signing new ambassadors. We also upgraded the partner dashboard, adding several new features that made working with us even more convenient and effective. A big thank you to all our partners for your trust and collaboration—together, we’re moving forward!

As for 2025, we have plenty of exciting developments in store. From technical platform enhancements to updates that will be a pleasant surprise for many of our partners, there’s a lot to look forward to. Stay tuned, as we’re planning to expand into new GEOs, launch large-scale marketing campaigns, and share many more significant announcements.

10. Octobrowser

Octobrowser

Anti-detect browser

Being one of the most functional anti-detect browser solutions, Octobrowser shared their thoughts on the upcoming trends in affiliate marketing of 2025:

The year has passed quickly for us — a lot of work has been done on major updates. We have released seven of them in total, united by the theme of improving the user experience. But, of course, no one has forgotten about technical improvements either.

The most notable is the release of version 2.0: in it, we have redesigned the interface, added more options for mass profile management and working with extensions, two-factor authentication and several other useful changes. The second major new feature is a proxy shop. Now Octo Browser users do not need to constantly search for reliable and high-quality proxy providers: they are right in the browser. We have also added passwords to profiles so that sensitive data can be protected even better.

In 2025, we plan to do much more! New features, more media presence, conferences, entering new markets and new audiences — all this will happen. In the outgoing year, we relaunched our Octo Club community. We will continue to develop it further: create more useful content, find more partner offers, gather the most active industry experts and help them share their knowledge. And for participating in the life of the club, you can get good rewards!

Is affiliate marketing worth it in 2025?

In short — yes, absolutely! Affiliate marketing industry in 2025 seems to be only expanding, not even reaching its limits, like for us it was introducing Telegram ads and uncovering its prospects. In the upcoming year almost every affiliate marketing team from advertising to CPA network and conversion tracker developers see new opportunities for development and benefits!

You can keep up on the current trends with the top offers for 2025 by RichAds — to optimize the research time and get high conversion rate products right from the start!

Conclusion

Affiliate marketing industry is a highly evolving field, each year bringing new opportunities and challenges, which are going to take place in 2025 as well. The market itself is very much alive, constantly adjusting the field towards fresh places of interest such in CIS, Africa, LatAm, South-East Asia, and across gaming and antivirus verticals, as it’s been this year. Let’s see what the next year has in stock for the affiliate marketing field!

Launch advertising campaign on RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.