How to Run Telegram Ads and Buy Traffic in Germany

Is it even profitable buying ads on Telegram in Germany in 2025?

Before looking into practical observations on promotion and launching Telegram advertising campaigns in Germany, let’s see if the traffic source properly meets the geo’s potential!

Increasing Telegram traffic coverage in Germany

According to Resourcera, the Telegram app was downloaded 7.29 million times in Germany, even exceeding the numbers in the UK, another European geo where the messenger is getting more and more popular over the years. In fact, according to another research by World Population Review, Telegram is among the top-10 most popular apps to download in Germany on Play Store and Apple Store since 2024.

Diverse German audience in the messenger

Judging by the response from German users to ads in Telegram, which we monthly measure and publish in the best geos and verticals by RichAds report, the audience there is very active across several niches. For example, lately those were the offers of online casinos, sportsbetting, as well as financial and trading platforms that profited there the most.

Affordable Telegram ads cost in Germany

As Germany is a well-known to affiliate marketing Tier-1 geo, that signalises sufficiently increased payouts and higher traffic costs, respectively. While the traffic price for launching ads in Telegram is notably lower, for example, at RichAds you can launch a TMA campaign for a minimum cost per click from $0.015.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Why Telegram Mini App advertising is the best choice for Germany

Telegram ads in mini applications is a fresh advertising format explored and released by RichAds ad network among the first in 2024. Such advertisements appear to users directly in the messenger, prioritising play-to-earn and casual games as primary traffic sources, exceeding the total audience of 90 million people worldwide. The ad campaigns are launched via RichAds self-serve platform, providing marketing with functionality to set up creatives, adjust bidding and tools for optimization.

Unlike official Telegram Ads, the Mini Apps advertising is independent from its policies and more tolerant to affiliate marketing specifics, as allowed products for promotion include Gambling, Betting and Finance offers. Apart from moderation differences, the TMA ads are highly advantageous due to availability to target Premium subscribers and choose among several creative options: push-style, interstitial banner, interstitial video, embedded banner and playable ads.

Overviewing Telegram traffic in Germany

So, now that advertising in Telegram is completely justified for Germany, it’s time to see what the actual audience is there!

Telegram audience in Germany

According to DemandSage’s data, about 17% of the entire population of Germany is regularly using Telegram, approximately over 14 million people! The same report shows that averagely most of the Telegram users are between 24 – 34 years old, which is additionally supported by Start.io, showing the most active Gambling audience of Germany is also within that age range.

Popular verticals to promote in Germany via Telegram ads

Based on the data gathered from RichAds ad platform, Germany possesses a very diverse Telegram audience showing interest in almost all popular niches in CPA-marketing. Since most of the iGaming activities became legal in Germany back in 2021, it’s no wonder that the most attractive advertisements are online casino and sports betting platforms.

Top niches to advertise on Telegram in Germany:

• Gambling;
• Betting;
• Finance;
• Trading;
• Games;
• Business apps;
• Media.

How to launch an ads campaign in Telegram for Germany at RichAds

In this part we will walk you through the process of running Telegram ads in Germany at RichAds advertising platform!

1. Add multiple creatives to reach high CTR

After selecting the Telegram ads format at RichAds, you will have 5 creative types to choose from for running campaigns:

• Push-style.
  A creative format looking very similar to classic push-notifications, featuring an icon, a title and a short message, as the advertisement itself is a clickable button. The minimum cost for launching push-style Telegram ads in Germany would start from $0.049 CPC at RichAds.
• Interstitial banner.
  Not neglecting an attractive icone, it’s a full-size image supplemented with a title, a description and even a brand signature along with a clickable button to place a catchy CTA (call-to-action). At RichAds the minimum price for launching interstitial banner ads in Germany would be from $2.74 CPM.
• Interstitial video.
  A full-screen video advertising in Telegram Mini Applications interacting with users between transitions with the ability to close the ad after the set timer runs out. Running the video ads format in Germany would cost from $4.2 per 1000 impressions.
• Embedded banner.
  Simple image banner that serves as a button with integrated link itself, appearing to users directly within the application interface placed to the most relevant section. This creative format can be considered the closest to native ads in Telegram, starting from $0.89 per a thousand views to start an ad campaign.
• Playable Ads.
  An interstitial-like advertising format in TMAs that engages users with an animated visual or even a demo version of a game for the improved product promotion. At RichAds the cost for Telegram traffic by Playable Ads format in Germany would be from $4.2 CPM.
• Bot message.
  A message sent to users in the chat with a Telegram bot, featuring a banner, a description and a button. The format is particularly powerful to approach users seamlessly, without gaming experience interuption, and is available to launch an ads campaign for German audience by $6.8 per 1000 impressions at RichAds.

Since Germany is a geo with various social groups, it’s recommended to add at least 5-10 creatives per a Telegram ad campaign, utilising various approaches and audience segments targeted. Eventually, over the testing period it’d be getting clear which one performs the best for the offer in terms of attraction and click-through rate, while removing the least responded ones. To make that even easier, you can monitor the efficiency of the creatives per campaign and adjust them from the statistics page by the Optimizer interface at RichAds ad platform.

2. Explore additional Telegram traffic targeting parameters

Apart from the general targeting options for running ads in Telegram at RichAds (geo, regions, cities, OS and language) you can also look up the extended parameters to cover all messenger’s audience approaching potential. For example, you can set up impressions/clicks cap that would limit the frequency of the ad interacting with the same users per day (recommended) or other selected period, excluding paying for the actions with the least converting chance. Additionally, at RichAds it’s available to target only Premium subscription owners, and exclusively positive TON-balance users, if oriented for more solvent audiences. Specifying if the users are promised rewards upon interaction with the ad would aslo adjust placing.

3. Set up optimal budget usage

Targeting such a wealthy geo as Germany on Telegram demands quite a careful approach to evaluate the best bidding for getting sufficient traffic volumes and not overdrawing the ad budget instantly. At RichAds it’s not recommended to set less than $25 for daily budget, while it’s best to evaluate at least 5-10 conversions price and set the spending accordingly. Additionally, it’s highly advised to turn on the ‘ASAP‘ feature that will prioritise placing the advertisements as soon as the CPC or CPM bid is winning.

4. Optimize Telegram traffic for better performance

By utilising internal optimization features at RichAds, you can sufficiently increase the advertising targeting accuracy, eventually prioritising traffic sources with the most relevant Telegram users in Germany. With the help of whitelists and blacklists advertisers can add or exclude publishers and resources from targeting, based on their efficiency. Micro bidding allows setting custom price for certain targeting parameters within the advertising campaign. After connecting a conversion tracker, Automated rules functionality is also available, auomatically filtering traffic by preferred performance criterias either into whitelists or blocklists.

Conclusion

At the end of the day, running Telegram ads in Germany is still a very cost-efficient way to get quality leads while exploring audience specifics of the messenger like Mini Apps and chat bots. You can a start a Telegram ads campaign in Germany as well as 220+ geos worldwide at RichAds right now, having access to all the essential functionality on setting up, launch and optimization. Run quality Telegram traffic to your offers with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently asked questions about Telegram advertising in Germany