Trying to find more profit in Nigeria with advertising in Telegram? Then, you’re in the right place!
In this article by RichAds ad network’s team you will learn everything on launching Telegram ads in Nigeria: from market and audience examination to practical tips!
Is it even worth buying Telegram ads in Nigeria in 2025?
While Nigeria has been already noticed as a very promising geo in Africa, it’s obviously not that popular and well-explored yet to be a safe choice. Below, we shared some points worth mentioning to help make your mind towards launching ads in Telegram for Nigeria, provided for you by RichAds!
Telegram audience reach in Nigeria
Telegram is one of the main messenger apps used in Nigeria, as reportedly around 73% of its 277 million population access it almost on a daily basis. Roughly calculated, that makes about 200 million of potential audience already actively exploring the platform! In fact, the coverage only expands, as only in 2024 the amount of Telegram app downloads in Nigeria was about 15 million times.
Responsive users with diverse interests
Nigeria possesses a very active audience that responds well to a variety of products advertised not only in Telegram, but also, for example, via push-notifications. In fact, the traffic performance from Nigerian users easily puts the geo in line with such big markets to buy ads in Africa as South Africa, Egypt and Kenya. To get a more precise picture on what offers are currently profitable to run on Telegram ads in Nigeria, you can check our regularly updated report on the best geos and verticals at RichAds with fresh data for each month!
Affordable Telegram ads prices for launching in Nigeria
Nigeria is a recognized Tier-3 country in affiliate marketing, which promises both quite cheap means on advertising and accordingly lowered payouts. For example, at RichAds the costs to run Telegram ads campaigns in Mini Apps targeting Nigeria would be starting from $0.031 per click!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Why should you run Telegram ads in Mini Apps for promotion in Nigeria?
Telegram Mini App advertising are a revolutionary ad format explored and first introduced to affiliate marketers by RichAds ad network! We focus on traffic coming from casual and play-to-earn games, while in total that sums up to over 70 million active users worldwide, including all the globally leading markets by Telegram users. RichAds’ platform counts over 14 million Mini Apps daily users particularly from Nigeria, taking a decent part of the entire Telegram traffic!
Our moderation policy for advertising in TMAs is completely independent from Telegram, and way more acceptable to affiliate marketing products, like advertising online casinos, bookmakers, trading and dating platforms. Also, Mini App advertising is a lot more effective at promoting products located in the messenger itself, such as Telegram casinos.
How to work with Telegram traffic in Nigeria
Nigeria appeared on the CPA-marketing radars quite recently, yet showing great flows of diverse users ready to engage with various digital products. In this part, we will overview the main attributes of the Nigerian audience in Telegram that will help you adjust advertising strategies more precisely!
Who’s the audience of Telegram ads in Nigeria?
Since the median age between 277 million population in Nigeria is just slightly above 17 years old, the Telegram audiences coming from there are young, ambitious and potentially even more solvent in the nearest future. Such users are mostly from urban areas, located primarily along the south coastline. As the populace of Nigeria is also very diverse, featuring over 250 ethnic groups and 500+ distinct languages, the common way to address the local users is English, the official language of the country.
The best products to advertise in Nigeria via TMA ads
Based on our experience working with Telegram traffic in Nigeria, the local users are extremely responsive to the iGaming niche, particularly to sports betting offers. Apart from online bookmakers, Nigerian audiences react well to TMA ads promoting online casinos, financial and trading platforms. Check our monthly updated report on the best geos and verticals at RichAds to know which products are currently the trend for launching Telegram ads in Nigeria!
Top verticals for running Telegram Mini App ads in Nigeria at RichAds:
How to launch a Telegram Mini App ads campaign in Nigeria: expert tips by RichAds
In this part, we will provide a comprehensive guide on how to launch Telegram ads campaigns in Nigeria at RichAds ad network to increase profits from promotion!
1. Explore available formats to address the Mini App audience in Nigeria
RichAds platform offers marketers not one but four types of creatives for Telegram advertising in Mini Apps, different as visually as by pricing and interaction flow:
- Push-style.
The creative format that is the closest to push-notifications by appearance, presenting an icon, a title and a message, as the advertisement itself is a clickable button. At RichAds the price to run push-style Telegram ads in Nigeria would be from $0.031 CPC - Interstitial banner.
A full-size picture located within the TMA bot, also featuring a title, a message and a clickable button. Launching a Telegram advertising campaign in Nigeria on interstitial banner format would cost from $2.74 CPM at RichAds. - Interstitial video.
A complete video format for launching in Telegram Mini Apps, with the ability to add an icon, a short description and a button to the advertisement. Starting a video ads campaign in TMAs at RichAds would be costing from $3 per 1000 impressions. - Embedded banner.
A banner type of creatives on which you can place custom titles, description and a button, as the real link to click is inserted in the image itself. The costs to launch an embedded banner campaign on Telegram Mini App traffic in Nigeria would be from $0.89 per 1000 views at RichAds.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
2. Upload from 5 creatives per campaign to determine the best approach
It’s recommended to gear up campaigns with at least 5 to 10 different creatives, targeting various potential groups of users who’d be interested in the offer. The point is to cover as many engaging approaches that could work on the targeted audience, especially if run on such a populated geo as Nigeria with 250+ only distinct ethnic communities! As the campaign will gather traffic and response from users, it’d be clear which are performing well and which are not, so you could turn off the underdelivering creatives until you get the best of them!
3. Set up targeting for the most relevant users
While it’s strongly not advised to narrow down the targeting of Telegram ad campaigns by OS and languages from the start, as it may severely limit the traffic volumes, you can adjust some options to get more qualified users from the start. For example, it’s recommended to set the ‘Impressions cap’ to 1-2 views per user a day, as leaving this option unspecified would mean paying for every, even with the least chance to convert, impression on the ad, potentially wasting the budget in vain.
Additionally, you can adjust targeting to Premium subscribers only, which will increase chances to target more solvent users, yet might significantly lower the traffic volumes. The option to focus users with positive TON Wallet balance would help at attracting audiences to products located in the messenger itself like Telegram casinos, but also would affect traffic flows. You can also specify whether the users are promised rewards upon engaging with the advertisement to adjust placing within the TMA!
4. Evaluate the approapriate budgeting strategy
Since the price for Telegram ads campaigns in Nigeria is quite affordable in general, you might try exploting that to get as much traffic to your offer as possible. The daily budget must be from $25, while it’s recommended to be of a sum to cover at least 10 potential conversions. Also, you can turn the ‘ASAP’ option on to prioritise placing as soon as the bid is winning, which can increase the traffic volumes up to 35%!
5. Optimize traffic to increase profits and reduce costs on promotion
Since Nigeria possess extreme traffic volumes, it’s best to take measures on focusing only the most performing sources, for example, by adding them either into the whitelists to prioritise in the campaign or into the blacklists to remove them. Additionally, you can customize bidding on particular targeting parameters to manage advertising costs, for instance, by increasing bids on sources that deliver the most responsive users.
After depositing from $3000 to your RichAds account, the services of a personal account manager are to be provided, including full assistance from setting up, choosing optimal bids, as well as adjusting optimization for higer results! Upon request, managers can also supply you with up-to-date whitelists for the required geo and product. You can learn more on how RichAds can help marketers earn more from ad campaigns by our article on the loyalty program!
Conclusion
Now you know the complete workflow on promoting offers in Nigeria via Telegram Mini Apps traffic, so it’s the right moment to try the theory in practice at RichAds platform! We offer starting Telegram ad campaigns in over 220+ geos from Tier 3 to Tier 1, while giving access to all the essential and advanced features to launch. Run Telegram ads in Nigeria on high-quality traffic by RichAds!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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