Pre-landing and landing page examples for Dating vertical

What Dating pre-landing and landing pages consist of?

Dating is a very broad category that includes many various products, so there are many working approaches to compile pre-landing and landing pages. But firstly let’s get into what usually the advertising pages contain for this vertical.

Pre-landing pages for Dating vertical

Just like for many other niches, pre-landing pages serve as a welcoming page, aiming to warm-up the audience before introducing them to the main offer. Pre-landers usually contain interactive elements that walk the new users through the initial offer presentation, for example, for Dating pre-landing pages that might be a quick survey. Among the other approaches countdown pages, success stories and direct messages imitating are quite popular.

After completing all the steps on a pre-lander, users get redirected to the landing page with the offer. According to RichAds ad network‘s experience, pre-landing pages increase the engagement into the advertised product, which might positively affect the overal CR.

Landing pages for Dating vertical

As for landing pages, they usually are the advertised product itself, for example, a dating site or platform. Depending on a segment of the industry, landing pages might contain simple registration forms for users to sign-up or even links to download apps on marketplaces. Occasionally, landing pages might also use initial engagement elements such as surveys.

Since landing pages are the main and only required creative for advertising on such ad formats as popunders and direct click ads, they must be put a lot of focus into. All the accomodating visuals must be self-explanatoring, while the page itself must highlight a clear and comprehensive call-to-action (CTA).

Pre-landing pages examples for Dating offers

Now let’s overview some examples of effective pre-landing pages for promoting Dating offers, gathered and compiled for you by RichAds ad network!

• News pages or ratings.
  A very common approach for making pre-landing pages in affiliate marketing. For Dating vertical advertising it might be in that variation with many platforms listed in a rating placing, emphasizing the promoted one. Additionally it might contain a success story, for example, how a person discovered many dating sites and it changed their life.

• Legal age confirmation.
  Most Dating offers require target audience to be of legal age, so it’s a pretty common approach to position that straight away. Additionally, there might be more information on the platform or app that will intrigue the audience and force it clicking through to the offer.

• Mini-survey.
  At some point surveys or product-related quizzes became on of the most popular pre-landing page approaches for almost any leading vertical, including Dating. Surveys are quite effective in engaging the target audience, for example, by asking their gender, preferences or just relatable questions. Thus, such approach provides a more welcoming and entertaining environment while explaining the offer.

• Direct messaging imitation or intriguing pages.
  Just like for creatives on push ads for Dating vertical, the direct messaging imitation approach works on pre-landing pages as well. This design is supposed to click-bait the audience into the first engagement with the offer, but other means can be applied as well. For example, some pre-landing pages for Dating offers might contain slightly provokative headings or descriptions, raising additional interest to the product.

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Landing page examples for Dating offers

Now let’s see what landing pages are common for Dating vertical by examples of those gathered for by RichAds advertising network!

• Registration form.
  As many Dating vertical products are platforms for people to meet, the landing pages templates that require this step must present that in the best comprehensive way. The sign-up form should be simple enough with just a little data needed as it’s the most convenient way to attract new users. Plus to that, some additional visuals could be added featuring presumably other users of the service.

• Legal age confirmation.
  Just like for pre-lander, landing pages for Dating offers advertising can also state that the product requires users to be of legal age straight away. This is als helpful for advertising Dating sites, since most of the target audience gathers the initial information on what is to be expected from landing pages design plus saying “Yes”.

• Users’ testimonials.
  A rather rare but not less effective approach for compiling Dating landing pages. Showing other users’ reviews on their experience with the platform might positively affect the conversion rate from the audience that is ‘between apps’. Since online Dating industry develops pretty fast nowadays, implementing unusual and extraordinary designs or ideas might be a winning strategy!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

Now you know what pre-landing and landing pages are popular for advertising Dating vertical nowadays. You can utilise different approaches, pair pre-landers and landing pages to make seamless funnel that the target audience will better engage with while exploring the offer. Also, you can check out our article on promoting Dating offers via popunder ads, since they are the ad format that requires landings as the only creative!

We at RichAds have been working with Dating traffic for a very long time and now know every pitfall an advertiser might get into while launching such offers. That’s why we made our platform suitable for any type of offer as you can start a Dating ads campaign on 5 powerful formats in over 220 geos from Tier 3 to Tier 1. Start launching rich ads on the quality traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.