What is Target CPA?
Target CPA automatically identifies the traffic sources that convert the best and prioritises them by adjusting bidding for particular options. The algorithm is set to search only for the sources where the eventual cost is within the target CPA goal, also featuring the minimum amount of conversions needed to keep advertising. Therefore, the cost per conversion goes down, and the campaign receives more conversions at the targeted price.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How Target CPA works at RichAds
The algorithm of the feature consists of 2 phases:
- warm_up
- launched
In the first stage (warm_up) the algorithm evenly buys up traffic and removes non-converting or too expensive sources by putting them in blacklists. After a campaign has spent enough money, it is put into launched mode. At this stage, the algorithm selects the optimal bids to get conversions at the target price. Set target CPA and see how it would work for your advertising campaigns.
What are the benefits of Target CPA for advertisers?
The algorithm automatically:
- sets up the best start-up sources to get the first conversions quickly;
- filters non-converting sources;
- selects the best bids to get conversions at the target price.
How to set up and optimize campaigns with Target CPA?
1. Set up conversion tracking and get the first test conversion.
By the Tracking tab you can find how to set up conversion tracking at RichAds, while you can also check out the full list of available tracking solutions.
2. Choose Target CPA as an optimization strategy.
After connecting a tracker and testing it accurately attributes data coming from RichAds, launching in the Target CPA mode will become available in ad campaigns’ editing interface.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
3. Adjust basic targeting
Specify your targeted country and choose the device, we recommend not to focus on both mobile and desktop within one campaign, as the bids are different for mobile and desktop devices.
4. Set up Target CPA.
Specify the preferred price for conversion, so the algorithm will rely on which to adjust bidding and blacklisting traffic sources. Note that, the CPA goal is limited by $50.
5. Set up a daily budget.
The daily budget must not be lower than $50, while it’s recommended to keep it 10x of an expected conversion cost. Turning on the ‘ASAP’ option would prioritise placing as soon as the adjusted bids are winning, resulting in potential traffic increase by 35%!
6. Set up advanced targeting.
There, you can set up targeting whatever you want by tecnical parameters, though we strongly do not recommend narrowing down parameters from the very beginning.
Conclusion
Target CPA is a great feature to automatically prioritise only profitable placements across traffic sources and reduce the conversion cost with the help with precise data attribution. For now, it’s available to start on push, in-page and popunder campaigns at RichAds, so it’s the time to experience it first-hand!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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