Webinar ‘Advanced hacks to boost your Push campaigns ROI’

Boost ROI on Push Ads

We all know that when running ads, from some point you need to start looking for tricks and hacks to maximize your ROI.

In this webinar, Eugene Kuznetsov, our Product Manager at RichAds, together with Pavlo Bunakalia, Product Specialist at RedTrack.io, shared tips on how to improve the performance of your advertising campaigns on different stages.

Webinar agenda

  1. RedTrack + RichAds: how to make the most of this combination (tracker+push ads traffic source).
  2. The setting, running, analyzing your push ad campaigns: mistakes you want to avoid.
  3. User targeting, Macros, Subscriber lists, and Creatives tricks to grow your revenue.
  4. Advanced Tracking and Optimization features to improve your push campaign ROI.
  5. Secrets of White-, Blacklisting, and Micro bidding.
  6. Practical tips and pieces of advice from industry experts.

Bonus: we’ve summarized the best hacks in one list for you to save and keep in hand. check it right here!

Top 10 hacks from our Experts

Eugene Kuznetsov, our Product Manager at RichAds

Eugene, RichAds:

1) What can increase CTR on push ads?

  • Create 3-5 creatives for one campaign;
  • Emoji give us up to +10% to CTR;
  • Use holidays as a reason to launch a campaign;
  • Set up macros with geolocation in headlines;
  • Add different landing pages to test the bundles and find the best one.

Find more tips here.

2) Use the New subscribers only feature.

Show notifications only to users who have subscribed to push notifications more recently. Over time people can get tired of push notifications but new subscribers interact with push notifications more actively.

Read more about it here.

3) Use blacklists for your campaigns.

If you collect a very small whitelist, it will be overburnt pretty soon, so, you won’t get any traffic you won’t get any results.

We recommend blacklisting and if you want to create a whitelist you need to collect a lot of data to be sure that it won’t be overburnt and you will still get results from it.

4) What are the best combinations of conditions for the white- / blacklists?

  • Spend+Conversions,
  • CPA+Conversions.

Pavlo Bunakalia, Product Specialist at RedTrack.io

Pavlo, Redtrack.io:

1) Look for a reliable affiliate network and build good relationships with your affiliate marketing manager.

2) Use spy tools and special add-ons to find the most convertible creatives for push notification advertising.

3) Use the S2S postback tracking method to get reliable and accurate data. Anyway, 3-rd party cookies are dying.

4) Always A/B test your creatives (offers, landing pages). Keep in mind: you should change only one element per test marketing campaign.

5) Use Auto-rules to ensure to save your time and budget.

6) Become friends with reports and metrics. The more you know about your traffic the better decisions you make.

Check the video below for even more…

Enjoy watching!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

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