Telegram Mini Application

What is a Mini Application in Telegram?

Telegram Mini Apps (also known as TMAs) are technically highly-functional web applications operating within the digital ecosystem of the messenger. Users can access Mini Applications in Telegram directly, launching them from channels, bots and even other apps. In fact, Telegram claims that with Mini Apps developers can use JavaScript to create interfaces that can be launched right inside the messenger, and can completely replace any website.

Mini Apps in Telegram provide users with many opportunities that can be utilised for gaming, financial, commercial, business and other purposes without leaving the platform. TMAs support seamless authorization, push notifications, in-app purchases and are compatible with Web3 blockchain technology via API integration. Openly launched at the end of 2023, Telegram Mini Apps became extremely popular with the rise of tap-to-earn games like Hamster Kombat, Notcoin, TapSwap, etc.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How Telegram Mini Apps work

Basically, Telegram Mini Applications operate as PWA (progressive web apps) that open a web page built on JavaScript, HTML, and CSS in a separate window. By definition, TMAs are fully integrated within the Telegram ecosystem and powered by The Open Network (TON) to enhance user experience in accessible actions. This allows users, whether of iOS, Android or desktop devices, to use Telegram app to seamlessly access the same Mini App features across platforms.

Such advanced functionality brought not only the provided for but completely innovative solutions, meaning native Telegram ads in Mini Apps, previously not available in the messenger.

The audience of Mini Apps: what is it like?

Considering that Pavel Durov, the owner of Telegram, claims the messenger has recently reached almost a billion of monthly active users worldwide, it’s only an educated guess to expect millions of various players to regularly use Mini Apps.

For example, our experience at RichAds ad network shows that audiences of Telegram Mini Apps are very responsive to E-Commerce, iGaming and Finance offers in affiliate marketing. Those are usually young males between 18 and 34 years old, open-minded to new internet trends and earning possibilities.

We regularly share up-to-date reports on the best geos and verticals based on RichAds ad platform’s data, including for Telegram Mini App ads! Stay tuned to keep in touch with all the current tendencies on promotion and know which audiences from which side of the world convert the best this month!

Advertising in Telegram Mini Apps

Despite the fast growing popularity, the most common ad types in Telegram such as sponsored messages and advertising publishings weren’t properly adapted to Mini Apps for a long while. Official Telegram ads failed to be introduced to TMAs at all, leaving marketers to time-consuming negotiations over every ad placing with each app owner personally, or addressing specialised agencies with likely inconvenient solutions in terms of formats and audience response.

Eventually, we at RichAds launched a new advertising format in Mini Apps, being the first non-specialised on Telegram platform advertising network to do that! The advertisement itself looks a lot like an in-page banner, appearing above the bottom corner of the mini-application window. It features a small icon (like of push-notifications), title (up to 30 symbols) and description (up to 60 characters) that altogether serve as a button.

Advantages of Mini App ads in Telegram by RichAds:

• Increased response from new audiences.
  This Telegram ads format is fresh and noticeable, providing a higher response rate from users in Mini Apps. The approximate audience coverage already exceeds 70 million active users worldwide from North America to Europe, Asia and Africa, while we prioritise popular clicker and casual games as traffic sources.

• Affiliate-friendly moderation.
  The official Telegram ads are full of restrictions for many categories of products, including online casinos, nutraceutical products, fintech platforms, which makes it highly challenging to promote various affiliate marketing niches there. Moderation in Mini App ads at RichAds is more lenient to popular verticals like Gambling, Finance, Betting, Nutra, Dating, etc.

• Self-serve ad platform for campaign setting up and optimization.
  Unlike official ads and agencies, our advertising format in TMAs targets users directly, not just by specifically chosen channels. So at RichAds marketers get access to such targeting parameters as geo, OS, language, Premium subscription, type of traffic, schedule and are able to set up everything from creatives to bids and optimization! From a deposit of $500, account managers can assist in setting up campaigns, along with providing whitelists for the exact geo and offer.

• Attractive advertising costs.
  The relatively recent appearance of Telegram ads in Mini Apps makes it quite cheap to run campaigns at RichAds! For now, the minimal CPC (cost per click) on Telegram traffic in Mini Apps starts from $0.02, while marketers still can utilize optimization tools to reduce costs on advertising and increase profits.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Monetization options for TMAs’ owners

And what is a Telegram Mini App if it can’t be monetized by the developer? Initially, the monetization options for TMAs were also limited to selling ad placements just like for Telegram bots and channels, demanding to sign contracts with each advertiser individually and adjusting interface for specific in-app formats. For a while, monetization of Mini Applications stuck in this inconvenience, not bringing the full profits it could.

We at RichAds decided to solve this by allowing owners to become Telegram Mini App ads publishers and seamlessly monetize their projects! Considering all the demands we carefully explored all the possibilities, so the TMAs’ owners can expect:

• No limit on the audience base.
  Any app owner can monetize their Mini App at RichAds, starting with as many subscribers as it is.

• Payouts above market’s average.
  Publishers of Mini App advertisements at RichAds get paid for each click on the ads about $0.012 – $0.02, while if the traffic source proves being efficient and shows high CR — marketers will start competing for prioritised placements, thus increasing the bids and overall income for owners. Such payouts exceed the costs for motivated traffic by 4-6 times on promoting the app itself, providing a profitable option for fast reinvestments.

• Warm response from users.
  This type of ads is really fresh as RichAds is the first among advertising networks to launch it, considering the very recent appearance of the Mini Apps themselves. Plus to that, the advertisements’ appearance easily overcomes the banner blindness and gathers increased engagement from users.

• Huge internal advertisers base.
  At RichAds there are over 500 marketers who run campaigns operating within all the top geos and verticals in affiliate marketing (including Finance, Games, E-Commerce and Gambling offers with official licenses). So there’s no need to negotiate with each advertiser personally on agreements, as the entire advertising process is automated via our self-serve platform.

• Seamless integration.
  Unlike many other forms of in-app advertising, the Mini App ads integration by RichAds doesn’t require severe adjustments to the interface, additional documentation or interference with back-end.

• Ad preferences taken into account.
  Seeking to provide both comfortable advertising conditions to both marketers and publishers, we consider owners’ preferences on the featured ad content, frequency, banner colour to match the app interface, action to initiate the advertisement to appear, affiliate offer categories, etc. RichAds’ managers will be in touch for any matter regarding setting up and customising advertisements.

Good news!
RichAds team launched a brand-new Telegram channel for publishers, and it’s packed with tips, updates, and everything you need to monetize your traffic. If you’re a publisher, this is your sign — go subscribe @RichAds_TgAds!

Use cases of Telegram Mini App monetization by RichAds

Recently, we shared a few cases of mini-app monetization with RichAds, featuring all audience size projects: from 62k active monthly users to over a million! The daily income, depending on the user base, may exceed $300, while payouts at RichAds are conducted every two weeks available from $10 on balance to Capitalist, Payoneer, PayPal and other digital wallets.

Another case of ours shows an example of TMA monetization that led to over $11k income in just 28 days of working with us!

Related articles:

• Telegram clicker games: what are they and how do they work;
• RichAds revolutionary release: new Telegram ads format now available on the platform;
• Best types of Telegram Ads for affiliate marketing in 2024;
• Telegram ads: where to buy and how does it work;
• How to create and launch Telegram ads campaign;
• 4 best ways to earn from Telegram for mini app owners in 2024;
• How to monetize mini apps in Telegram: a brand new way to profit;
• Case study: how RichAds monetized 3 Telegram mini apps with over 1.5 million total users;
• How Telegram games earn money: Case study with $11000+ monthly profit;
• Full guide to Telegram monetization: 3 popular ways of earning;
• FAQ about Telegram apps monetization at RichAds: minimal payout, payment methods and frequency;