Advertising via push notifications became quite popular in 2018. Push messages are an advertising format with a high CTR and a wide range of optimization features. Let’s find out where the effectiveness of push-notifications comes from and what cool advantages they have.
Modern users are accustomed to the abundance of advertising on the Internet. As a result, they have developed banner blindness: subconsciously, they pay no attention to the ads.
The main advantage of sending push notifications is 100% visibility to users. A push notification pops up on the desktop or mobile screen, so it’s impossible to ignore or overlook it.
So big companies and global brands are gradually phasing out of email marketing in favour of push notifications.
For those who work with online advertising, targeting features probably won’t be seemed as an out-of-this-world advantage.
But push notification networks constantly add new features and implement convenient options for quick optimization. Therefore, you can:
- clearly identify the target audience;
- personalize the mailing list;
- reduce the time for optimization.
RichPush ad network has many useful things for webmasters:
- granular technical targeting;
- simplified workflow with black/white sheets;
- rules of the automatic disconnection of ineffective sources;
- setting up of display limits;
Above all, it’s a great benefit for webmasters.
Your own websites make a profit with push notifications. But you don’t need to allocate a special place to get subscriptions on the website. This does not annoy users.
A small message pops up on the web page suggesting to subscribe to the notifications. It is a far cry from colourful banner ads and aggressive teasers, while the pop-up window looks neat and friendly.
Users themselves subscribe to the push notification mailing list, which means they are ready to receive news and offers. Therefore, push notifications are an advertising format with a high CTR and user engagement. Users can decide to stop receiving notifications at any time. This freedom of choice increases the loyalty of the audience.
Push notifications came about relatively recently, and not all advertisers and webmasters felt the beauty of working with this format. One year later, you can make a reasonable conclusion: the format is successfully developing and continues to gain momentum.
Do not take a word, launch advertising campaigns with the RichPush ad network and see push notifications effectiveness.