Pre-Roll Video Ads & High-Converting Traffic

Pre-roll video ads are short video commercials that play automatically before a viewer's chosen video content begins. They are a type of in-stream video ads format, meaning they appear inside a video player on streaming sites and content platforms. At RichAds advertising network, pre-roll ads are delivered as MP4 files up to 30 seconds long. Advertisers pay per 1,000 impressions (CPM), and the ad plays at the moment of maximum viewer attention — right before the content they came to watch.

Skippable pre-roll video ads allow the viewer to skip the video after 5 seconds. This format filters for higher-intent audiences — only users genuinely interested will continue watching. Non-skippable pre-roll ads play the full video before the content starts, guaranteeing 100% completion and stronger brand recall. Research shows non skippable in stream ads delivers completion rates exceeding 90% on streaming environments. RichAds video ad network supports both formats, so advertisers can choose based on their campaign goal.

Pre-roll video ads at RichAds are available from $0.05 CPM, making them one of the most cost-effective video advertising formats available. Actual CPM will vary depending on GEO, device type, competition level, and traffic quality. Tier 1 markets such as the USA and Germany will have higher CPMs than Tier 2 and Tier 3 GEOs. Any marketer or team can buy pre-roll ads and start delivering ads immediately.

RichAds delivers pre-roll video ad traffic across 220+ countries, covering all Tiers. High-volume GEOs include the UK, Canada, Australia, Brazil, India, Indonesia, Philippines, Thailand, Pakistan. Tier 1 markets offer premium audiences at higher CPMs, while Tier 2 and Tier 3 GEOs provide cost-efficient scale for testing and high-volume campaigns. Your account manager can recommend the best GEO and format combination based on your vertical and budget.

Top-performing verticals for pre-roll advertising include Gambling, Betting, Dating, Games, Sports Streaming, VPN, E-Commerce, Finance. iGaming and Betting benefit from emotional excitement and visual impact, while Finance and Dating rely on trust signals that video delivers effectively. Brand awareness campaigns across any vertical also benefit significantly from the guaranteed viewability of pre-roll. Contact your account manager for specific vertical + GEO recommendations.

Pre-roll video ads at RichAds require MP4 format, up to 30 seconds in duration. Recommended resolution is 1280×720 or 1920×1080 with a 16:9 aspect ratio. For non-skippable formats, 15 seconds is the recommended duration. Files should be under 20MB. The first 3–5 seconds are critical — your hook must appear immediately since this is when skippable viewers decide whether to continue watching. Include your brand name and CTA early in the video.

Campaign moderation at RichAds runs 24/7, and campaigns typically pass review within 10–20 minutes at any time of day. Once approved, your pre-roll video ads begin delivering impressions almost immediately. The minimum deposit to start is $150, though higher tiers unlock a personal manager, custom whitelists, deposit bonuses, and priority support. Advertisers can go from account creation to live video impressions in under an hour.

Key metrics for pre-roll advertising campaigns include VTR (View-Through Rate), completion rate, CTR (Click-Through Rate), and conversions. RichAds provides real-time campaign statistics at source, GEO, device, and creative level. You can connect third-party trackers for advanced attribution. For brand awareness campaigns, look at completion rate and impression volume. For direct-response campaigns, track CTR and post-click conversions on your landing page.