Launch premium quality push campaigns starting from $0.003 across almost any GEO.
Push ads look like notifications from a system or messenger. Users are served ads directly on their devices - both desktops and mobiles.
Due to their high visibility, push advertising typically achieves higher CTRs than other ad formats.
RichAds push notification advertising work by sending clickable notification-style messages directly to users' device screens, even when they aren't browsing a website. Advertisers pay when someone clicks their ad (CPC basis).
User Subscription
A website owner (publisher) places a code on their site. Users are added to the subscriber base when they visit and agree to receive notifications.
Ad Creation
Advertisers create a campaign by uploading creatives (a headline, message text, icon, and main image) and setting targeting preferences.
Delivery
The RichAds platform sends push ads to users based on targeting filters like GEO, device type, OS, or browser language. Notifications appear alongside regular messages from apps or messengers.
Payment & Optimization
You pay only for user clicks. The platform offers features like Target CPA (automatic cost control) and Performance Mode (auto-optimizes to top sources) to improve results.
Discover the power of push ads
Push traffic work across many niches, but some verticals consistently perform better.
iGaming
Push traffic performs extremely well for casino and betting offers due to strong user engagement and fast reaction to bonuses.
Dating
Dating is one of the top-performing verticals in push advertising thanks to emotional triggers that drive clicks.
Finance
Loans and investment offers benefit from push ads by enabling fast testing and scalable campaigns.
Software
Utilities like VPNs, antivirus tools, and apps convert well with push notification advertising due to clear value propositions and simple CTAs.
Try the power of Push Ads for your offer
Push advertising in RichAds is built to help you launch and scale campaigns fast.
RichAds algorithms help optimize traffic delivery, so you can find converting audiences faster and scale efficiently.
Launch campaignRichAds provides tools designed to simplify optimization and increase ROI from push campaigns.
Performance mode
Get the best traffic sources for your push ads in one click.
Multiformat
Combine push ads with other ad formats to expand reach and test more traffic sources.
Predictor
See the forecast for the available volumes according to your targeting.
Micro Bidding
Adjust bids at a granular level to maximize performance from specific push traffic segments.
Target CPA
Set a budget and conversion cost, and RichAds will obtain a conversion price for you.
Automated Rules
Set rules to manage and optimize push campaigns without manual work.
Push ads are notifications users receive after subscribing. They look like system or messenger’s notifications. Push notification advertising redirect users to landing page and generate high-CTR traffic because of their high visibility.
Ads delivered directly to users’ devices — both desktop and mobile.
Users first subscribe to notifications on a publisher’s website. Advertisers then create campaigns with creatives and targeting settings. The ad network’s system sends push notifications directly to subscribers' devices, even when they aren't browsing. Users click on push ads that they like and land on landing pages. Advertisers pay only for user clicks. Some advertising networks as RichAds offers features like Target CPA (automatic cost control) and Performance Mode (auto-optimizes to top sources) to improve results.
Advertisers don’t need advanced experience to start with push ads.
Push traffic costs vary significantly based on the country you target, with prices starting as low as $0.003 per click and reaching $0.34 or more for premium markets. Competition and audience quality may also effect the price.
Top-performing verticals include iGaming, Dating, Finance, and Software.
Based on performance data from RichAds ad platform, the best-performing verticals are Gambling & Betting, Finance, Utilities & Antivirus, Dating, Sweepstakes, and Nutra.
Here is a breakdown of why each vertical works well with push ads:
Yes. Push advertising is highly scalable due to large traffic volumes and wide GEO coverage.
Test different push ads examples:
Test the power of Push Ads
Explore guides, case studies, and proven strategies to find winning push ads examples, optimize push traffic performance and discover new GEOs and verticals.
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