By the way, according to RichAds internal data, Brazil and other LATAM regions have the highest traffic volumes on our platform specifically for iGaming offers. Our advertisers have been choosing the GEOs for promotion very often during the last past months and get really cool CRs.
Why buy Betting ad traffic in Brazil? 3 persuasive stats
Everybody knows that LATAM is still hyped and is called a trend for almost two years, yet showing no signs of slowing down.
Since December 2023 Gambling activities are legal in Brazil, and by the end of July 2024, new Betting regulations will be ready in the region.
But why choose Brazil as the GEO for driving your Betting traffic among other regions? Let’s find out.
Crazy Betting traffic surge
By the end of 2023, Similarweb platform has researched the amount of traffic that comes to Brazil Betting sites and the enormous surge of activity was recorded. In September and November of 2022, there were 1.1 billion visits, while in these months of 2023 it reached x2 volume — 2.1 billion.
The fact is a solid proof that users are interested in Betting and their eagerness only grows.
The most engaged LATAM region
According to TGM Research, Brazil is the region where bettors are most active among all the LATAM regions.
They bet most oftenly, 43% of players have placed bets most often during 12 months, and 86% of users do it online via mobile apps or sites. Also, there was a record amount of users who bet every day, 8% of all the Brazilian recipients.
All of the data makes Brazil the most attractive Betting region.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Betting sites revenue growth
According to Statista report, the annual revenue of Betting sites in Brazil is expected to reach 0.6 billion dollars. The annual growth rate is expected to be 27%, it will result in the revenue of 1.99 billion in 2029. What concerns the average revenue per user, its 300$ in Brazil.
Speaking exactly about mobile app Betting revenue, it’s between $35 and 40 million, according to CommerceGate.
Those are just a few persuasive facts that certainly describe Brazil as a lucrative market for affiliate marketers.
Betting in Brazil: audience peculiarities
Before getting started with gaining Betting advertising traffic in Brazil, let’s look at the actual audience data that will help you address a more relevant audience.
Age, motivation and gender of Brazilian bettors
In terms of demographics, male do bet more than women in Brazil, while the most active age is between 25 and 34.
You can also try to target the group from 35 to 44, they’re also engaged, but a bit less. The same is with the female audience — they’re still interested, but not that active.
In terms of motivation, 48% of bettors actually wanna win money, 35% do it for fun and experience. Others enjoy watching games more when they’re engaged in betting as well, some like the competition.
Less popular reasons include trying something more, enjoying the atmosphere, having extra money to spend and betting as a hobby.
Most popular games to bet on in Brazil
There are several most popular sports for online betting in Brazil, let’s look at some of them below.
Most popular sports in Brazil
- Football
- Basketball
- Esports
- MMA
- Volleyball
- Horse racing
- Boxing
Make sure you follow the sporting events on these types of activities not to miss a huge amount of betting ad traffic in Brazil.
Best betting sites and payment options in Brazil
We’ve collected a list of most hyped Betting sites that users in Brazil love, you can try searching offers from the providers, they’ll be really effective.
Top Betting bookmakers in Brazil include Bet365, Betano, Pixbet, Sportingbet, Betfair and 1Xbet.
In terms of payment methods, search for Pix and Boleto systems, they’re a must for Brazil. Other options include e-wallets like Pay4Fun and Evino as well as usual bank wires and credit/debit cards.
Traffic sources for Betting ads in Brazil
How to buy Betting ad traffic in Brazil and not get banned? We’d recommend sticking to the sources that have really loyal content policies, unlike social media and influence marketing.
The thing is that the Brazilian Communication Committee stands against influencers’ promotion of Betting and Gambling ads on social media, so it’s better not to risk losing money and time on such sources.
There are several alternative traffic sources that allow any creatives and landing pages usage, they are push and pop ads.
- Push notifications. They present an ideal solution for driving traffic, particularly in promoting Betting offers, without the need for cloaking. This method allows engagement with genuine subscribers who willingly receive ads, cultivating a loyal audience. Additionally, the affordability of push ads, with prices starting at just $0.08 per click for Brazil, makes them an appealing choice for the Betting niche.
- Pop ads. They are also a compelling option, as their assertive nature resonates well with the active engagement of the Brazilian audience in casino games. Furthermore, their low prices enable the reduction of campaign expenses while maximizing return on investment. With minimal setup requirements, pop ads provide a straightforward approach to launching campaigns, requiring only a casino link and basic targeting to initiate profitable endeavors.
Volumes of traffic at RichAds for Brazil in 2024:
| Push traffic | Pop traffic | |
| Desktop | 23.9 mln impressions | 160k impressions |
| Mobile | 3.7 billion impressions | 2.3 million impressions |
For optimal results in Brazil and other LATAM regions, it is important to stay updated on the “Best GEOs and verticals” tag at RichAds ad network to determine the most effective format for each country in a given month. Based on our retrospective analysis, pop and push ads have proven to be the most effective for iGaming in Tier 3 and 2 countries, making them excellent choices for your Betting ads in Brazil.
Promotional materials ideas for Brazilian Betting ads
As we’ve mentioned that push and pop ads work best of all for Betting advertisements in Brazil, let’s see the examples of Betting push ads and landing pages for pop ads.
Best Betting push ads examples for Brazil
There are several approaches that have the highest CTR for our affiliates, we’ve collected all of them.
- Use beautiful girls in your images. As men are prevalent, this approach works really well, you can use nude pics with sport attributes to gain attention.
- Apply famous players. Especially before some sporting event, you can confront two teams or players on your creatives, this will draw more traffic.
- Highlight special bonuses. Write the exact FTD bonus, if your provider has it, or other special event-based promos.
- Apply logos of famous brands. As we’ve mentioned, there are several well-known brands in Brazil, use them on images and icons.
- Show slots and game elements. This approach will inspire the sense of excitement among your potential players, use it.
- Use the latest trends. It can be most hyped payment methods or some trends, like Telegram casinos, for instance.
- Play on emotions. Show people that are happy from getting their desired prize and winning, as most Brazilians love the excitement.
- Point out national pride. Apply pics of fans, national flag and favorited players to create a sense of unity and belonging.
- Hint on the winner. For instance, you can provide expert predictions or odds on your creatives, this way a better will have a greater sense of trust.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Landing pages for bookmaker ads in Brazil
In terms of landing pages for Brazilian bettors, there are globally a few common approaches that always work.
- Bonus specified.
This kind of lander is very simple, you just highlight the bonus of your website, paired with a bright image, like famous players, flags or logos, and add a button to register. That’s basically it!
- Registration form.
Here everything also needs to be simple, just a few fields, like email, name, phone number and that’s it. Make sure that no necessary fields are added, stick to simplest LPs to gain more registrations.
Best ways to promote Betting ads in Brazil: 7 tips
There are a few tips to help you boost the amount of leads from Betting sites, make sure you test all of them.
7 tips to increase Betting ads traffic in Brazil
- Begin a campaign with the Performance Mode algorithm to effortlessly target converting sources. The algorithm will automatically optimize your campaign to achieve the desired conversion price.
- Use at least 5 images for push ads or a couple of landers for pops. Testing different ads is crucial for finding an effective approach with a high click-through rate (CTR).
- Segment your campaigns into mobile and desktop. This will account for the difference in traffic costs between the two devices. Running separate campaigns prevents mixing campaigns with varying costs.
- Implement a wider frequency capping by increasing the number of times a user can view the ad to 2-3 times per day. This adjustment is specifically for event campaigns, as it is beneficial for more users to see the advertisement.
- Increase your bids for event betting campaigns. They are highly competitive, ensuring you have enough volume to succeed in the action. It’s advisable to seek advice from your manager regarding the most suitable bid for a particular region.
- Focus on launching campaigns exclusively on Premium sources to obtain high-quality traffic with the highest conversion rate (CR) and valuable leads.
- Automate campaign optimization through Automated Rules to eliminate unnecessary sources and enhance profits using your own rules as fast as possible.
Conclusion
Make sure you follow all the tips mentioned above and gain the highest quality Betting ads traffic in Brazil from RichAds!
We have really high volumes for LATAM at our ad network, hurry up to boost your profits with us today.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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