If you are looking for a profitable geo for eCommerce traffic, Poland deserves a serious look. It is the fourth-fastest-growing e-commerce market in Europe, with relatively low affiliate competition.
This guide from the RichAds ad network team covers everything you need to launch and scale eCommerce ads in Poland, from a comprehensive market overview to a detailed look at the best traffic sources and optimization strategies to maximize profit.
Poland’s E-commerce market overview
Before you spend a single dollar on traffic, you need to understand consumer behaviour and what the market actually looks like. With over 35 million internet users and an actively growing mobile-first shopping culture, Poland is now one of the most attractive geos for affiliate e-commerce campaigns.
Poland’s eCommerce sector generated approximately $26.71 billion in revenue by 2026 and is projected to reach $38.47 billion by 2031, making it one of the largest digital retail markets in Central and Eastern Europe. Almost 90% of the Polish population actively uses the internet, particularly for online shopping.
The number of registered online stores is also growing rapidly. There were over 72,000 stores in 2024, with around 7,200 new e-commerce businesses registered in the first half of the year alone. The sheer volume of commercial activity signals a mature, confident consumer base that is comfortable spending money online.
| eCommerce revenue (2026) | ~$26.71 billion |
| Projected revenue (2031) | ~$38.47 billion |
| Market CAGR (2026–2031) | 7.6% |
| Registered online stores | 72,000+ |
| Internet users | 35+ million (89.8% penetration) |
| Online shoppers | 78% of internet users |
| Mobile shoppers | 65% purchase via smartphone |
With all this data, Poland is truly one of the most profitable geos for eCommerce advertising.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Polish eCommerce traffic: typical shopper’s portrait
The core e-commerce target audience is online users aged 18 to 55, with the highest purchasing frequency among those aged 25 to 44. This group usually has a stable income and feels confident with modern technology. They know popular brands and quality products and compare options thoroughly, reading reviews to make thoughtful decisions.
Younger consumers (18-24) behave a bit differently. They actively discover products through social platforms like TikTok and are highly influenced by creators, leading to emotional purchases. Fashion, cosmetics, gadgets, and lifestyle products perform especially well with this audience.
Important note: over 70% of online purchases are made with BLIK – it’s the most popular payment service in Poland. Polish consumers trust it and expect to see it at checkout, so ensure your eCommerce offer supports BLIK payments.
What eCommerce offers to choose for advertising in Poland?
The largest e-commerce segment is hobby and leisure, accounting for around 28% of total online sales. People buy sports equipment, gaming, DIY, and outdoor products.
Electronics is the second major niche for eCommerce ads, with market value exceeding $5 billion annually. It is dominated by large retailers and online marketplaces, especially Allegro, which has its own affiliate program.
Fashion, home goods, cosmetics, and books are also profitable options, especially for affiliates working with social traffic. These eCommerce offers convert well through TikTok and Instagram creatives and native ads.
Polish shoppers are used to buying goods on marketplaces, so your offer must be better to deliver purchases. Choose offers with exclusive bonuses or personal discounts you can mention in your eCommerce ads to catch buyers’ attention and increase CR.
Top brands to promote in Poland:
- Allegro
- Ceneo
- Zabka
- Pandora
- Modivo
- Burger King
- AliExpress
- Shein
- Temu
- Lidl
E-commerce advertising channels for Poland campaigns
There are many ways to drive eCommerce traffic in Poland, including traditional advertising like social media platforms and search engine optimization and alternative formats like native and popunder ads. Each digital channel has its pros and cons, so we gathered all of the most effective online advertising solutions in a comparison table to simplify your choice.
| Ad Format | Advantages | Main Challenges | Best For |
| PPC (Google Ads) | High-intent traffic, precise keyword targeting, simple to moderate funnel | High CPC, strict policies, expensive brand keyword competition | Branded products, electronics, fashion, high-demand items |
| Meta Ads (Facebook / Instagram) | Large audience reach, advanced demographic & interest targeting, strong engagement | Rising CPC/CPM, high competition, policy restrictions in some niches | Fashion, home goods, impulse & interest-based products |
| TikTok Ads | High engagement, strong impulse buying behavior | Algorithm dependency, requires authentic short-form video, complex funnels | Cosmetics, gadgets, lifestyle, trending products |
| Native Ads | High CTR, builds trust | Content-heavy setup, competitive placements, requires high-quality localized content | Health, cosmetics, research-based purchases, comparison-driven offers |
| Popunder Ads | High traffic volume, low CPM, fast testing, no creatives required, simple funnel structure | Requires strong landing page and traffic optimization | Broad eCommerce offers, mass-market products, fast testing & scaling |
| SEO | Long-term recurring traffic, low costs, high trust | Slow results, requires quality local content, hard to scale | Research-driven purchases, comparison products, long-term brand building |
How to Advertise eCommerce with RichAds
RichAds has been working with eCommerce advertising for years, accumulating real data on what works across formats, geos, and offer types. For Poland specifically, RichAds offers 180 million monthly impressions, giving affiliates Premium traffic and advanced optimization tools.
The most converting format for eCommerce ads at RichAds are popunders. They deliver high engagement and conversion rates when matched with the right eCommerce offers.
Popunders are one of the oldest ad formats, but it still works well in almost any Tier, especially for eCommerce advertising. Countries that are really responsive to paid advertising of E-Commerce platforms on pops by monthly impressions:
- Poland – 180m
- Turkey – 41.7m
- Indonesia – 16.2m
- Philippines – 15.5m
- Brazil – 14.2m
- Mexico – 14.1m
- Singapore – 8.5m
- USA – 7.5m
Looking like a landing page, popunders open behind the active browser window, without interrupting the current browsing experience. In most cases, the offer page is provided by the advertiser, so you don’t need any creatives and can launch the campaign right away.
Pop ads provide more space for offer descriptions, which helps convince Polish users to buy. Plus, they have low CPM prices, high traffic volumes, allow for fast testing of offers, and don’t require any creatives.
- Minimum bid: $0.5 CPM at RichAds.
- Best for: impulsive purchases or products that need extra information to convert (benefits, comparison charts), like gadgets, clothing, and cosmetics.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How to run eCommerce ads in Poland with maximum profit
Having the right traffic source is just the first step. To win over Polish shoppers, affiliates need to ensure proper localization, use attractive creatives and landing pages, set up the right targeting, and maintain a thoughtful optimization strategy.
Effective E-commerce ads examples
The Polish eCommerce audience responds well to high-quality ads with clear product and benefit presentations – all written in Polish. Language localization is very important, as approximately 98 percent of the population speaks Polish as a first language. Using local currency, payment methods, popular brands, and cultural references also helps increase conversions.
Let’s see some popunder ad examples for popular eCommerce categories in Poland:
- Marketplaces: local and global brands like AliExpress, Ceneo, and Allegro.
- Electronics
- Clothing, jewellery, and fashion: top eCommerce offers are from Modivo, Shein, and Pandora. Local clothing stores are also popular.
- Cosmetics and health products
- Food delivery and convenience stores: Liddl, Zabka, Burger King are the most converting brands.
Targeting setup for eCommerce affiliate campaigns
To get the most from paid advertising for eCommerce, start broad and analyze the data before narrowing the parameters. Segment only by device type, as mobile and desktop users in Poland behave differently, and traffic costs also vary. You can also ask your personal manager at the RichAds ad network to create the whitelists specifically for your offer. It will shorten the test stage, allowing you to focus your budget on the highest-converting sources.
Check out our E-commerce case study on RichAds pop traffic to see how useful whitelists can be.
Optimization tools for eCommerce advertising at RichAds
Running traffic profitably in any competitive geo requires quality optimization. RichAds provides everything affiliates may need for driving only the best eCommerce traffic in Poland:
- Performance Mode
RichAds’s proprietary in-house feature that automatically generates fresh whitelists for your campaigns every week. Platform’s algorithms analyze conversion data across all active campaigns and identify which traffic sources are delivering results for your specific offer type and geo. - Target CPA
An automated bidding mode that adjusts bids across all campaign parameters to prioritize your selected cost-per-acquisition goal. It functions similarly to manual Micro Bidding, where you set different bids for individual traffic sources, placements, or audience segments, but operates automatically. - Automated Rules
This automation tool lets you set performance-based criteria that trigger automatic campaign actions, such as pausing or blocking underperforming traffic sources. Connected to your tracker, Automated Rules can monitor metrics like CTR, conversion rate, and CPA in real time, and block low-performing sources without your manual control. - Optimizer
It is a dashboard that provides actionable optimization recommendations to maximize campaign performance. You can adjust creatives, bidding, and targeting parameters according to your campaign statistics.
Conclusion
Poland is one of the best European geos for driving eCommerce traffic right now. The advertising market size is consistently growing, but the competition is still beatable. Start your campaigns with RichAds today to test our Premium traffic and boost your earnings.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
FAQ: how to advertise eCommerce in Poland
Yes, Poland is one of the most promising and fastest-growing eCommerce markets in Europe. The Polish online retail sector continues to expand in 2026, with revenue expected to reach around $38 billion in 2031. Growth is driven by high internet adoption, widespread smartphone usage, and a large base of regular online shoppers – about 78% of Polish internet users shop online. RichAds ad network‘s statistics also confirm the popularity of eCommerce advertising in Poland, with 180 million monthly popunder impressions.
The best platforms in Poland for e-commerce advertising include Google AdSense, Facebook Ads, RichAds, Allegro, and Adsterra. Each offers converting ad formats suitable for the Polish audience.
There’s no one-size budget, but Poland generally has lower advertising costs than Western Europe. That said, for traditional advertising through paid search and social ads, the starting test budget is around $300 per channel per week, plus creative spend. For pop traffic, budgets depend on the chosen ad network. For example, at RichAds, CPM pricing starts from $0.5, and the minimum deposit is $250. You can launch testing campaigns with a relatively low budget, considering around $25 per day.
Yes, localization is imperative for success in Poland. Polish consumers are research-oriented and price-sensitive, and they respond better to content that looks and feels local. RichAds ad network experts recommend writing ads in the native Polish language, using local currency PLN, showing local payment methods like BLIK and Przelewy24, and mentioning popular local brands, names, and common phrases to win trust.
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