Is Finance advertising worth it in 2025?
The rise of mobile investing, mobile banking, and personal finance apps has opened the door for affiliate marketers to enter a highly lucrative market.
Not to be unfounded, let’s have a look at quick facts that will persuade you to start working with finance offers.
Reasons to drive finance traffic:
- High interest and engagement.
4.3 billion global internet users are interested in digital financial services, according to DataReportal.
- Raised payouts and earnings.
Finance lead generation opportunities produce average EPCs between $1.50 and $8.00 globally. What’s more, the average CPL payout ranges from $8 to $150, depending on geo, traffic, and offer. - Surge of digital banking.
By 2024, 33% of consumers preferred digital-only banking services, a trend set to increase as convenience and ease become the ultimate priority for users.
- Mobile payments growth.
Payments via mobile devices are expected to hit $12.06 trillion by 2027, driven by smartphone penetration and the shift towards cashless payments.
In 2025, finance verticals are key to aligning high intent with high pay — they guarantee to provide the highest ROI.
What kind of Finance offers to promote?
So, you’ve decided to get started with financial ads. The question is what to advertise —- there are many offers types in 2025, so we’ve collected top niches.
Top niches for Finance verticals:
- Loan and credit card sign-ups.
Perfect for Tier 1 GEOs. - Investment platforms.
Ideal for users with an interest in stocks or forex. - Savings and budgeting apps.
Usually low-difficulty offers for mobile-first users. - Insurance lead generation.
High CRs in countries like France, Germany, and Great Britain. - Banking and remittance services.
Really popular in Russia, Brazil, and Iran.
Select offers with direct user flows, responsive landers, and perceptible benefits to maximize your conversion rate.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Best GEOs for Finance ads in affiliate marketing
Finance ads can convert for any GEO from Tier 1 to Tier 3, you can check out info each month using our “Best GEOs and verticals” report.
Yet, we’ve made a list of freshest Finance countries based on internal data and partner feedback in 2025.
Top GEOs to promote Finance offers in 2025:
- Russia
- Spain
- United States
- Poland
- Japan
- France
- Iran
- Germany
- Czech Republic
- United Kingdom
- Netherlands
- Brazil
Tip from RichAds: make sure you localize creatives and landers to match users interests for chosen GEO, or deposit $3000 at RichAds and gain access to free customized creatives by our managers!
Proven traffic sources to promote Finance offers
RichAds team selected the most profitable channels for promoting Finance ads.
These top-performing formats are frequently found together in our internal “GEOs and verticals” study. If you’re ready to scale your Finance campaigns, these three types of traffic are a must-test.
1. Telegram Ads in Mini Apps
RichAds introduces the new format to reach your audience through Telegram mini apps — a fresh and highly efficient Finance promotion channel.
Advertisers can choose among four ad formats:
- Push-style notifications (best for Finance)
- Interstitial banners
- Embbeded banner ads
- Video ads
They are natively integrated into the mini-app ecosystems of tap-to-earn games and clickers so that ads seamlessly blend into the user experience.
One of the most significant benefits of this format is that it’s outside the official advertising system of Telegram, so there are fewer restrictions and a less complicated content policy for Finance offers.
The other significant advantage is that the format avoids “banner blindness” because of native placement. The prices are low, too, with the minimum rates as follows:
- $0.015 per click for ads in the push format
- $2.74 CPM for interstitial banners
- $4.20 CPM for video advertisements
- $0.89 CPM for embedded banners
Affiliates can start campaigns with ease and request whitelists and creatives from RichAds’ managers directly once they deposit $3,000 into their account.
2. Push notification ads
Classic push ads are a cornerstone of RichAds’ popularity for Finance offers. The messages get delivered directly to users who’ve opted in to receive them, so the traffic is engaged and compliant by definition.
Push ads stand out for their:
- Flexible ad creatives — anything from payment notifications to celeb teasers
- High CR and CTR — especially for Finance offers
- Low barrier to entry — as low as $0.005 per click
Their simplicity is also a plus: with few creatives and easy targeting options, affiliates can launch campaigns quickly. Best of all, since there’s no rigid moderation, there’s effectively no risk of bans—so this is an ideal choice for Finance verticals.
3. Pop-up ads
For high-visibility and affordable advertising, pop-ups are a go-to solution. Pop-ups display in a new window or tab when a website is accessed by a user, which makes them very hard to ignore.
Why utilize pop-ups for Finance?
- Work with minimal setup — just a Finance site landing page is needed
- They have a permissive content policy — ideal for more aggressive promotional approaches
- Great visibility — they are displayed on high-traffic websites with large audiences
- Low cost — from as low as $0.5 CPM for Tier 3 traffic
Pop-ups perform particularly well for affiliates who want to see results with minimal targeting or creative efforts. As much as they are a bit controversial in nature, they have a tendency to lead to spontaneous conversions based on their intrusive (yet effective) nature.
Best Finance creative approaches in 2025
We’ve collected the best ideas for Finance offers creatives, they’ll work for push and Telegram ads.
Top Finance offers creatives ideas:
- Use local celebrities pics.
This strategy boosts credibility and click-through rate. - Imitate payment notifications.
Excellent engagement as users think a payment has been made. - Display visual progress.
Use progress bars, pie charts, or graphs in creatives. - Trigger scarcity.
Apply phrases “Only 3 spots left for free consultation!” - Stories from real clients who earned real money.
Real user stories build trust instantly.
Tips: it’s best to test up to 10 creatives per campaign, allowing you to find the highest performing combinations.
How to advertise Finance offers: setup tips from RichAds
Follow these expert-level setup tactics to maximize performance from your Finance offers as soon as you start!
- Use Performance Mode.
Start campaigns in Performance Mode to automatically go after high-converting traffic using smart algorithms. - Start with 5-10 creatives.
Test 5-10 images, landing pages for each ad campaign at all times. Push and Telegram formats benefit the most from diversity in creatives. - Target mobile devices first.
Most finance users convert on mobile. Unless otherwise specified in the offer, allocate 70–90% of your budget to mobile traffic. - Don’t limit OS or browser.
Avoid putting constraints on browsers or operating systems, unless absolutely necessary. RichAds’ Performance Mode will automatically optimize for you. - Use whitelists and blacklists.
Ask your RichAds account manager for updated whitelists/blacklists to limit sources by previous performance. - Run on Premium sources only.
Select Premium Sources in your campaign settings to receive higher-quality traffic and lower CPAs. - Automate campaigns with Target CPA.
Use RichAds’ Target CPA features to automatically block underperforming sources without any other intervention.
Conclusion
The finance industry has never been as profitable as in 2025. Thanks to high-demanding users, generous CPL payouts, and advanced solutions from RichAds, affiliates can earn high-quality leads and huge ROI.
No matter if they are promoting Finance offers via push-style Telegram ads, high-performing push traffic, or low-cost pop traffic — the solutions for scaling exist!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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