Looking for a comprehensive guide on how to run Telegram ads in India? Lucky you!
In this article by RichAds ad network‘s team you will find everything to know before launching on Telegram traffic in India: from audience portrait to practical tips on campaigns running!
Is it even reasonable to buy Telegram ads in India?
Though India is a well-known geo in affiliate marketing for its high response rates to diverse niches on various traffic sources, choosing Telegram ads for promotion there can be not that obvious. In this part, we will try to explain why advertisers should consider launching Telegram ads in India!
Telegram coverage in India
In 2025 Telegram is expecting to reach over 1 billion monthly active users worldwide, quickly spreading to markets all over the globe. Meanwhile, India is one of the most populated countries out there with more than 1.4 billion people, and almost a half of them use Telegram as a prior messenger according to Demand Sage’s research. That is a potential Telegram advertising traffic of more than 700 million users!
High-response from Indian audiences to ads on Telegram
India is also among the countries with the highest response rates to advertisements across multiple traffic sources. For example, according to monthly reports of the best geos and verticals at RichAds, India oftenly occurs as a top geo for Telegram, push and native ads in geo-vertical bundles. As it gets to buying advertising traffic for Asia in general, India is a commonly-acknowledged top geo to consider launching ads in!
Affordable price on launching Telegram ads in India
As India is a consistent Tier-3 geo in affiliate marketing, it can be characterized as featuring both low costs on promotion and high audience penetration. While the prices for launching on push and pops traffic in India might seem extremely lucrative — $0.009 CPC and $2.4 CPM accordingly, at RichAds the average cost per click for Telegram ads traffic in India would start from minimum $0.035
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Is buying ads for India in Telegram Mini Apps a good choice?
Telegram ads in Mini Apps is a fresh advertising format launched by RichAds ad network, the first platform to introduce this traffic source among the non-specialised agencies. We prioritise tap-to-earn clickers and casual games on Telegram (approximate user base exceeds 90 million users worldwide), providing full access to targeting a wide range of geos (including India!), manual budget management and optimization options for campaigns launching.
Unlike the official Telegram Ads, we at RichAds hold our own moderation policy, being more tolerant to affiliate industry niches like Gambling, Betting, Finance, Dating, etc. Plus to that, we provide even more advanced targeting possibilities like Premium subscription, motivated ads and three formats for creatives: push-style, interstitial and embedded banners!
Peculiarities Telegram traffic in India
India is populated by a billion and a half of people of quite different ethnic, cultural and language backgrounds, with little to add that New Year can be celebrated on over 20 separate dates there, depending on a region! That is why in this part we will overview the most valuable aspects of audiences in India to be known before launching Telegram ads campaigns.
Audience portrait of Telegram ads in India
Despite all the variety, the most common languages to approach the audiences of almost any niche in India, especially on Telegram, are English or Hindi. While the median age in India is only 29, it makes the list of the youngest populations in the world, with a potentially increasing solvency rate. For example, according to the Start.io report on Gambling audiences in India, the most occurring age is between 25 and 34 years.
The active audience usually resides in the urban areas of India, as we notice the best response to Telegram ads in Mini Apps by users from populated regions like Uttar Pradesh, Delhi, Maharashtra, Gujarat, Tamil Nadu, etc.
Best niches to promote on Telegram traffic in India
According to data from our RichAds ad platform, India is a very consistent geo with a good response to offers of Gambling, Betting, Finance and Media offers across various traffic sources. Particularly for Telegram ads in Mini Apps, India is among the best countries to run Betting ad campaigns, as listed in the best geo-vertical bundles at RichAds.
In fact, there are a couple of niches considered best for Telegram ad campaigns in India:
- Gambling;
- E-Commerce;
- Betting;
- Finance;
- Sweepstakes.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How to run Telegram ads in India: tips by RichAds
Here, we will highlight the main steps on launching a profitable Telegram ads campaign in India at RichAds platform!
1. Add at least 5-10 creatives per campaign
To determine to best performing creative for your Telegram ads campaign in India, it’s best to test from 5 to 10 of them working for a campaign. Eventually, you’d see which of them hit the target audience, while turning off the others. The audience from India, especially in Telegram, is very broad, so make sure you try targeting every bit of the potential audience in creatives, as they serve a doorway to further marketing funnel.
2. Leave the broad targetings to test the entire geo
As India is one the most diverse places on earth socially and economically, it’s best to keep such targeting parameters as OS (if otherwise isn’t specified in the offer) and language (if otherwise isn’t dictated by the offer or creatives). Narrowing down the campaign’s targetings by Premium subscribers only might also decrease the amounts of traffic. You can also specify whether the audience will be rewarder for responding to the ads.
It’s highly advised, though, to set the clicks cap, we recommend — at 1-2 clicks a day per a user. This way, you’re paying only for the clicks that are most likely to convert, while this option set umlimited might cause budget overdraw due to paying for every possible click.
3. Adjust the budget spending for Telegram campaigns
India also offers quite affordable prices to run Telegram ads, so at RichAds the recommended CPC (cost per click) for the geo starts from $0.035, it’s highly advisable to set daily budget at minimum $30! In order to increase the traffic volumes and first available ad placements in Mini Apps.
4. Use optimization tools to improve traffic sources performance
The optimization for Telegram traffic at RichAds includes sorting the sources into whitelists and blacklists. Whitelists, also the lists with the most converting sources, would be prioritised for campaigns if added. While blacklists contain the publishers and resources with the least performance, thus during optimization are to be turned off. By deposit of minimum $3000 to your RichAds account, the personal account manager can provide whitelists for the exact geo and offer upon request!
To manage a bidding on particular parameters in the Telegram campaign you can set Micro bidding, for example, on creatives, targetings and certain sources.
Conclusion
India is a very interesting geo that manages to be profitable for a whole variety of poducts promotion on many extremely different traffic sources at first glance. As advertising through alternative Telegram ads platforms to sponsored messages and ad posts seems even more convenient for India, we at RichAds offer marketers to launch advertising campaigns in Mini Apps and fully cover audiences with a fresh approach!
We at RichAds are the first non-specialised advertising network to introduce Telegram ads format in Mini Apps. Actively working with India, and the South Asia region in general, we possess unique expertise that we freely share for marketers’ benefit! Forget about inconvenient advertising, and come launch Telegram ads in India at RichAds ad network!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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