RichAds ad network team has compiled a full guide on promoting Sweepstake offers, including stats, most promoted goods as well as creatives, traffic sources and real tips on campaigns launch.
Why launch Sweepstakes in 2025? Stats and facts
There are many reasons to promote Sweepstake offers, let’s see stats and figures that will make you fall in love with the vertical and give you insights on demographics, including gender and age that are most interested in Sweeps.
Top reasons to promote Sweepstake offers
- The average CR of Sweepstakes offers is approximately 34%, that is really high.
- According to the latest stats, nearly 34% of new clients come from contests.
- Landers that contain giveaways usually boost email leads by 700%.
- According to stats, almost 45% of marketers claim that giveaways provide them with the highest ROI.
- To be even more precise, 62% of businesses say that giveaways boost brand awareness.
Now let’s analyze the demographics of players, this will help you to advertise Sweepstakes with most success.
In terms of gender, 53% of men engage in such contests, while women are 47%, which is also quite a big number, so you can easily target both.
Speaking of age groups, 48% of people aged 50-64 are more into sweepstakes, you can also choose 47% of those aged 35-49 and test the 39% of people aged 18-34, yet they are less interested.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Best offers to promote in the USA: product types
Once you’ve decided to advertise Sweepstakes vertical in the USA, you need to be aware of the most popular products and offers in the region. We’ve compiled a list of popular giveaway types in the USA for you to run the most profitable Sweepstakes offers.
Best offer types to promote in the USA
- Cash prize
- Brand giveaways
- Coupons or discounts
- A big-ticket item
- A trip/vacation
Top traffic sources for Sweeps promotion in the USA
Globally, you can promote Sweepstakes via different channels, though RichAds ad network team has analyzed its monthly GEO and verticals reports and highlighted 3 main traffic sources to test — push, pop and native ads.
All of them have a really loyal content policy and zero restrictions in terms of texts and images usage.
- Push ads
This ad format looks exactly like the regular push notifications that one receives in everyday life from different social media and apps. Push ads become seen only after a user has subscribed to the mailing list on a certain publisher’s website, so the format attracts only engaged users. This is really a great way to reach a pre-engaged audience in a very cost-effective method, which is perfect for such an expensive GEO as the USA! - Popunder (clickunder) ads
Popunder advertisements are user-friendly ad format, which needs only a landing page with some basic settings of targeting. When any user performs a click on a certain publisher site with JavaScript code, it opens up a new tab either above or below the current one, having the main offer. It is effective in strategies to hold the attention of impulsive buyers, perfect for Sweeps. The cost of pop traffic is relatively low in comparison to other formats. - Native traffic
It will also be effective for Sweeps promos in the American market because this ad format perfectly integrates ads into surrounding content. This type of ad inspires a very high level of trust from users and may improve conversion rates and attract new audiences. The implication of this is that, promoting Sweepstakes offers through native traffic may contribute to more long-term relations with potential clients and help build loyalty towards giveaways.
6 ideas for Sweepstakes creatives in the USA
What will be the hottest Sweepstakes advertising trends in creatives in 2025? Let’s see the best approaches for push creatives that will help to boost the CR for the promotion of contests and giveaways in America!
- Use the latest devices as a prize.
People love giveaways of expensive tech, especially iPhones, which are popular among Americans. You can apply phrases like “ You will win TODAY” or appeal to the fact that this is the last day of the giveaway. - Gift cards are a thing.
Don’t hesitate to make creatives containing exact amount of money as a prize, you can also mention famous wallets like Paypal, in order to sound more credible. You may use wording like “the reward is already waiting”. - Direct message.
Apply the icon of a popular messenger, like Whatsapp, and imitate the look of a real message to draw attention. You can combine this method with the exact amount of money on the pic or in the text.
- Popular brand and shops names.
Mention Walmart or any other popular shop or a marketplace like Amazon to inspire users’ interest and gain more trust from users. If it’s a gift card, you can specify the conditions and sum as well. - Mention city and state.
Personalization is key, so if you mention the exact city you’re targeting, the user will most likely believe that he can actually win and take his prize immediately. Another hint is to show the image of a real gift card of this or that brand. - Urge the user to participate.
You can apply imperatives, emojis or phrases that can inspire the user. For instance, imply the urgency like “Receive $100 NOW” or “Claim your card” to sound more persuasive!
Important: Once you deposit $500 at RichAds, you’ll get an account manager who can prepare creatives for Sweeps in the USA for you for free.
Tips to run Sweepstakes campaigns in the USA
It’s really easy to launch Sweepstakes in the USA, if you follow several simple rules. To make the process easier for affiliates, RichAds ad network has prepared a small guide for those who wish to promote Sweeps.
Top 5 tips on Sweeps promotion in the USA
- Always start any campaign in Performance Mode.
It’s an all-in-one algorithm for those testing push or pop ads, auto-building whitelists with customized solutions for your GEO and optimizing the results with ease. - Incorporate 5-10 diverse creatives.
In the case of push and native traffic, make sure to explore all available tactics to engage your desired audience. In pop traffic, try different landing and pre-landing pages to see which gives the best conversion rates. - Choose the optimal price for a bid.
At RichAds, you may either choose a bid via Predictor that shows the traffic volumes upon chosen bid when you create a campaign or request recommendations on bidding from your account manager, who will surely make the most weighted decision depending on your strategy. - Analyze the outcome.
On the Optimizer interface, all data comes together in one place; track various metrics on the platform so that you can directly cut off underperforming sources or adjust bids.
- Optimize your advertising campaign.
It may be manual or through some automated means. Examples include Automated Rules that help simplify this process by automatically enabling and disabling costly sources with no leads. The automation solutions are particularly more efficient for optimization as these solutions save much time as well as effort.
Conclusion
Now you know how to promote Sweepstakes in the USA with the most profit and minimum effort, using the tips and tricks described in the article.
To squeeze even more profit out of Sweeps campaigns, launch your offers on RichAds traffic now!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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