How to get traffic in Indonesia: from creatives to traffic sources

Below, we discuss Indonesian traffic sources, verticals that are at the top in this region, creative examples, and how to effectively drive traffic to your website this region.

Traffic in Indonesia: general facts about the target audience

Before discussing how to increase website traffic in this region, let’s talk about who consumes goods and services online in Indonesia, learn demographic information, and understand what the average salary is in this GEO.

Who is the main target audience in Indonesia?

The most active online shopping audience in Indonesia is undoubtedly women, who make up 78%, while men account for only 21%. In terms of age, the most active group of buyers ranges from 18 to 24 years old. However, it is also important to pay attention to another financially capable demographic group — those aged 25 to 34.

It is important to note that this data is not tied to a niche or vertical, it may vary depending on your offer. Before getting website traffic, be sure to check the status.

As for devices, mobile devices are more popular than desktops. The percentage of mobile users is 62%, and 36% use desktop online. By devices, Android prevails, but we do not recommend narrowing the target audience by devices, it is better to test a specific offer on both devices first!

According to timecamp, the average salary in Indonesia ranges from $280 to $350, it is important to note that the main motivation for purchases is material gain, so you should choose offers that actively offer “discounts“ and ”lucrative” offers.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Indonesian top verticals

In order to choose a high-quality offer for Indonesia, it is definitely worth analyzing what users are looking for in the region, and which products and services are most popular.

Top niches in Indonesia

• iGaming. This vertical includes both online betting and casinos. This is one of the top verticals in the region, more about the launch here.
• Nutra. In this GEO, as in other Asian regions, people are quite superstitious and love alternative medicine, it is worth highlighting.
• Dating. As in any country, people are looking for their love and are willing to pay for online dating apps.
• Finances. Various banking offers are very popular in Indonesia, as people are actively looking for alternative ways to earn money.
• Antivirus. This vertical is especially popular in Asia because of the low level of cybersecurity, people are looking for ways to protect their devices.

We have also collected the best niches for Indonesia in RichAds, in our reports “Best GEO and verticals” we see this GEO in the top on all traffic formats on different verticals.

Indonesian top verticals at RichAds

• Gambling
• Sweeps
• Betting
• Dating
• Antivirus

Be sure to test these verticals for Indonesia, they will definitely bring you maximum profit.

Traffic sources for Indonesia

Fortunately, there are no restrictions for online advertising in Indonesia, everything is quite loyal. 

According to the expertise and reports of RichAds, there are two most popular channels for Indonesia — push and pop ads. Each one consistently brings income and high CR to marketers from month to month and is as loyal as possible to any type of content.

• Push ads. The format is great for both Gambling, Antivirus and Dating. Having a loyal content policy, the format is also special — users subscribe to push messages voluntarily and are open to receiving advertising. Moreover, they resemble private messages or system alerts, which creates a personalization effect.
  
  By cost — the cost per click for Indonesia starts at $0.04 in RichAds.
  
• Pop ads. Although this format is characterized by its intrusive nature, this can be called an advantage — landing pages on pop are impossible to miss. This format is especially cool for iGaming offers, a great way to get website traffic to the casino site, because gamblers are especially prone to rapid impulses.
  
  This is quite cheap traffic in Indonesia — from $18 for a thousand views.

Volumes of traffic at RichAds for Indonesia in 2024:

Important: for the best results for any offer for Indonesia, contact your manager at RichAds for whitelists for a specific traffic source, you definitely won’t make a mistake and get the highest quality leads.

Indonesian push creative examples

We have collected examples of push creatives for all top verticals in Indonesia, an explanation of all converting approaches and ideas below!

iGaming for Indonesia

• Bonuses.
  As already mentioned, Indonesians are especially looking for benefits, so using bonuses for registration or deposit is an excellent solution for advertising Casinos and Betting. 
  
• The use of famous people.
  For Betting, it is obviously most profitable to use popular players, for casinos you can show streamers who are happy to win, this is definitely a working strategy.
  
• Brand mentions.
  Be sure to show a variety of games and slot brands on your creatives, the brighter your push notification for Indonesia, the better. Show variety to attract new users.

Nutra for Indonesia

• Traditional medicine.
  Focus on the natural ingredients of your product, show that it is a traditional and time-tested remedy or based on natural ingredients. This is the best idea for Asian regions.
  
• Before and after.
  An approach that converts to any GEO, if you advertise weight loss, be sure to show the result. It could be a girl with an Asian appearance to make it more convincing.
  
• A medical approach.
  Use the wording “doctors have proved it”, refer to the research, you will definitely attract the attention of the people in Indonesia!

Dating in Indonesia

• A private message.
  Imitating a personal message is the best idea for a push dating promotion. This creates a personalization effect and works great for any GEO, including Indonesia.
  
• Video and audio messages.
  Show the audio or video icon to intrigue the user and make them want to click on your push. You can also specify the duration of the audio message for credibility.
  
• Show different types.
  Various types of appearance work well for Asia, try both Europeans and girls with exotic looks. The main thing is to use different girls within the same campaign to identify the leading type.

Finance for Indonesia

• Write specific amounts.
  If you can win or withdraw money easily in the application, be sure to indicate the starting amount, so you will attract more Indonesian traffic to your site.
  
• Show receipts and statements.
  It is important to create a believable impression of your product in order to increase audience loyalty. You can show a real example of a check or payment, it works great.
  
• Emphasize the ease of earning money.
  Your financial offer should give the impression of an understandable and simple way to earn extra money, whether it’s investments or deposits, everything should be clear and clear to the user.

Antivirus for Indonesia 

• Notification from the system.
  The classic approach for spilling on ear bows, you need to create a threatening notification from the system. It is important not to overdo it, just hint to the user that it would be nice to update the system.
  
• Famous brands.
  If your antivirus brand is well-known, be sure to use it in creatives. This will increase the level of trust in your offer and definitely attract more potential buyers.
  
• Discounts on services.
  You can emphasize the benefits for the user, for example, a discount when paying for an antivirus right now, or a benefit when buying an annual subscription. Indonesians love freebies, use it!

Tips on campaign launch for Indonesia

Now that you know all about the top verticals, traffic sources, target audience and creatives, let’s look at what features and settings will help you launch campaigns in Indonesia.

Advice on campaign launch for Indonesia

• Start your campaign with Performance Mode. This algorithm allows you to immediately work with sources that bring a high conversion rate, and also automatically optimizes your campaign, adjusting to the desired price per conversion.

• Use at least five different creatives on push buttons or several landing pages on pops. The more options you test, the better you will be able to identify the target audience that you should target.

• Divide the advertising campaigns into mobile and desktop ones. Devices have different traffic rates, so it’s better not to combine them in one campaign.

• Set a suitable bid. If you have doubts, consult with the manager — he will help you choose the most profitable bid to avoid budget overruns and ensure a sufficient number of leads for optimization.

• Launch campaigns only on Premium sources. Those are the traffic channels that are pre-selected to ensure the highest quality and receive valuable leads.

• Optimize your advertising campaigns regularly. This can be done manually or using automated tools such as Automated Rules that will help eliminate sources that are too expensive.

• Analyze the results using the Optimizer tool. It will collect all the statistics on your campaigns in one place by the most important metrics.

Conclusion

Now you know everything about traffic in Indonesia and are ready to launch campaigns in the region.

All that remains is to start a campaign on RichAds and reap the benefits!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.