How to Set up API in Affiliate Marketing

It’s difficult to imagine affiliate marketing without API, but this abbreviation could be difficult for beginners.

So let’s discuss what is API and how to use it.

What is API?

API stands for Application Programming Interface, and it allows different software to communicate with each other. You can send information from one program to another without interacting with the user. 

In other words, API integration is the management of something without the involvement of a user interface.

How to use API in affiliate marketing?

In affiliate marketing, API can be used in different situations to send information from point A to B. But today we are going to discuss how API works for the CPA-networks side. 

Affiliates often use API to pass an affiliate’s landing page information to the call center. The call center contacts the potential lead and completes the deal. It is essential to send information about the client to the call center to avoid losing leads.

API integration between the landing page and call center is usually needed if the marketer works with Nutra, Crypto, or e-Commerce offers.

What is important to know about API integration?
If you work with the landing page that the CPA network provides, there is no need to set up API. It is already set up!
But if you want to start with your own landing page, or change something in the old one, it is essential to set up API integration.

First, API has become common for Nutra affiliates, but it’s becoming more popular for Crypto offers as well. 

If you already send leads via API for Nutra offers, you’ll need no more than 5 mins to start sending leads for Crypto via API. The process is pretty the same, but for Crypto, you need to pass some more parameters to the call center, and URLs for sending requests are different.

Why is API gaining popularity so fast?

API integration offers a number of benefits. Take a look at what they are:

  • You have full control over your landing page.
    Any affiliate can make an a/b tests, change buttons, change text or pictures using API;

It’s crucial to use metrics and analyze the customer’s behavior on the landing page and make some corrections. Usability, colors, and heading can change CTR dramatically.

  • you can drive traffic to several geos separately and make split tests;

It’s important to be specific to each geo and close to traditions, politics, stars, and language. People from Mexico are different from Spain, and one language doesn’t make them totally alike.

  • URL is the same, but you can test several funnels, offers, or even affiliate networks;
  • you can implement any user data collection you want (push notifications, emails for better user engagement, etc.);
  • you can change data at any time;

Nobody can live without making mistakes, and sometimes you can forget about the country code in phone numbers but change and resend proper data to the call center

  • you have an unlimited choice of promo materials, content, video, and so on. 

How to set up API

Let’s have a look into the API integration process that we get from iGamingCombo experts. You can contact Jane if you have any questions about API integration in iGamingCombo.

Jane Zim

Product manager at iGamingCombo

Skype: zimina_evgenia
Telegram: @JaneAC

So how to integrate API?

  1. Download zip archive from an affiliate network or create your own zip archive with your landing page.
  2. Change info in the archive. If you download it from iGamingCombo, everything is already changed for you, and you don’t need to change api key, country, etc.

Here is an example of what do you need to change:

Click to enlarge
  1. Make a local hosting test.
  2. Buy a domain and hosting for the archive to place.
  3. Start driving traffic to this landing page.

We recommend making tests via local hosting to avoid crucial errors in buttons, layout, and sending requests. It’s better to check properly in order not to lose money.

All in all, API is a powerful tool that opens a lot of opportunities for boosting traffic, increasing performance, and analyzing data.

Is it possible to set up API integration with RichAds?

RichAds advertising network gives an opportunity to make API integration. All instructions can be found here:

Here is the list of possible parameters that can be sent via API to other applications from RichAds:

Use RichAds traffic to make a profit in 2022

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

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