In-page push ads costs: what you need to know

Push ads and in-page push campaigns perform differently. Unlike regular push ads, in-page push are displayed directly on the users webpages without asking for permission to show them. And this fact makes in-page push format one of the most attractive ways to run campaigns.

In general, in-page push ads look like classic push notifications. The ad includes a text block as well as square image. When clicking on it, the user is directed to the landing page.

This article, created by RichAds team, will break down the specifics of pricing models, in-page push ads pricing, and the key factors that influence them!

Pricing models for in-page push ads

In-page push campaigns use two pricing models: CPM and CPC. They suit different advertising goals and give flexibility to marketers.

• CPM is cost per mile and means that you pay for every 1000 impressions of your ads.
• CPC, or cost per click, you pay every time the target audience clicks on the ad.

RichAds ad network recommends to run in-page push campaigns using CPC model. Unlike CPM where you pay for ad impressions, the CPC model makes affiliate marketers pay for user engagement, in this case it’s a click.

How the budgeting for in-page push ads is evaluated in auction?

Let’s discover how CPC bids are calculated. Many ad networks use Real-Time Bidding (RTB) to buy and sell in-page push traffic ads. This is why it’s called an “auction”: an ad placement request is being evaluated on a publisher’s site in real-time based on similar targeting criteria. The ad with the highest bid wins the placement, so advertisers are competing to bid the most they are willing to pay.

Also, you need to consider the Win Rate. It’s the percentage of time a bid wins a placement based on auction data. For example, a Win Rate of 50% means an ad campaign with a similar bid will win on publisher sites 50% of the time. This metric helps advertisers to know how competitive their bids are and adjust accordingly.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What other factors can influence the cost of in-page push ads?

In-page push ad campaign budget depends on many factors, such as targeting and GEO.

Commissions are different for mobile and desktop campaigns. There is no one size fits all. So we, the RichAds team, recommend running desktop and mobile ads separately to estimate better the budget for in-page push ads and optimize.

Also in-page push ad cost in 2025 depends on verticals. In RichAds, the top niches for this format for mobile traffic are Gambling, Betting, Dating, and eCommerce. On desktops, the most converting offers are Gambling, Betting, Dating, and Antiviruses.

As you know CPC for classic push notification ads and in-page push ads varies from country to country. We prepared for you a small table to help you decide in which country to launch in-page push notification ads.

Mobile in-page push ads pricing at RichAds advertising network

*Relevant CPC rates due to February 2025 gathered at RichAds’ statistics:

Desktop in-page push ads pricing at RichAds advertising network

*Relevant CPC rates due to February 2025 gathered at RichAds’ statistics:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Successful cases on in-page push traffic by RichAds

With RichAds Blog, you can find a case dedicated to running a successful in-page push advertising campaign. The info is gathered by RichAds, so that you can witness this ad format’s effectiveness and then use in-page push format for your campaigns.

• Dating on Germany with 37.17% ROI

Conclusion

In-page ads are a powerful tool as well as a marketer’s best friend with perfect balance of visibility and engagement. To optimize your affiliate marketing campaigns and get good ROI, you need to understand the cost structure including CPC and CPM.

Use the flexibility of in-page push ads and adapt to your marketing goals and reach your audience and stay within budget. Whether you want to drive clicks or impressions, in-page push ad format is a versatile solution for your digital marketing.

Start an in-page push ads campaign on top traffic sources with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.