Native ads beta-test at RichAds: try out the new format

We’ll share all the details about native traffic at RichAds, best GEOs and verticals for this format, as well as its advantages for marketers. Become one of the first to get a cool ROI on this traffic!

Why is native traffic worth testing?

Let’s briefly analyze what native traffic is, and why it shall be used for successful launches at RichAds.

Native advertising is basically the ads that are integrated as organically as possible into the content of the site where they’re displayed. They do not stand out on the web page and don’t disturb a potential client.

There are several indisputable advantages of native traffic:

• No banner blindness.
  The thing is that your offer will be as close as possible to the content of the site where the advertisement will be displayed. This means that a user is already interested in your product and is unlikely to miss it.
  
• No AdBlock restrictions.
  Unlike traditional banners and pop ads, native format is less obvious and annoying, which means that AdBlock software bans such ads less often. It makes native traffic even more attractive for work.

• Makes your brand more recognizable. 
  When placing an ad on a site with trustworthy information, for example, any news site, your offer is perceived more loyally by the audience and is associated with the positive image of the website.

Native traffic peculiarities at RichAds

Now that you know why it’s worth launching campaigns on native traffic, we’ll explain how to do it at RichAds to get maximum profit. Below we have collected answers to all the questions that may interest our customers!

What are the traffic volumes at the platform? 

At the moment, the volume of native traffic at RichAds is 10 million impressions daily. We provide both web — 95% of volumes, and in-app traffic — 5% of volumes.

What are the best GEOs and verticals for native traffic?

As for verticals, we recommend testing Gambling, Antiviruses, Finance and Cleaners on this type of traffic, they show the best results.

We also analyzed the best GEOs and identified the top 12 countries by volume:

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

How to launch native ads at RichAds?

Creating a campaign on native traffic at RichAds is quite simple. You need to be aware of a few peculiarities, but all in all the setup does not differ from the campaign creation on other traffic formats.

1. Choose the campaign type. You need to select the “Native” traffic type and then set up the campaign.

Important: at the moment, you can only create a manual campaign, algorithms for auto-optimization will be available later.

2. Add creatives. There’s an opportunity to add banners of various sizes for web and in-app native traffic. At the moment, we offer 95% of the volumes on web traffic, and 5% on in-app.

Recommendation: test banners of different sizes in the same campaign to analyze what converts best for your offer.

3. Write the headline and choose appropriate CTA. You can choose any call to action in the “CTA” section, as well as write down the brand name and domain.

4. Create separate campaigns for different devices. For achieving the best result, we recommend running separate campaigns for mobile and desktop traffic, because the bids vary for different devices.

5. Choose Premium traffic sources. Just as for other advertising formats in RichAds, the traffic is divided into four groups: Premium, Standard, New and Remnant.
   We recommend starting with Premium sources, because the volumes are larger and the CR is higher. The other groups can be used to scale campaigns.

6. Optimize the campaign. In order to optimize native campaigns, you can use black- and whitelists, Micro bidding, as well as Automated Rules. Moreover, your manager can make black- and whitelists for your campaign for free.
   

These are all the peculiarities of launching native ads at RichAds. As you can see, the setup will not take much time and effort.

Launch campaigns on native traffic at RichAds, and get a high CR!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.