Run pop ads
from $0.5 CPM

If you’re wondering what are pop ads or what are popunder ads — they are one of the most direct traffic formats available.

Popunder ads is a format where a full-page ad opens in a new browser tab behind the active window. Users see it when they switch tabs, generating traffic without requiring interaction.

The best popunder or pop ads examples are simple crafted landing pages with 1-2 sentences of simple message to grab immediate attention + clear and visible call-to-action button. 

To succeed with this format, you need a landing page that loads in under 1-2 seconds.

Unlike push ads, popunder traffic doesn’t require user subscription. This allows advertisers to reach a broader audience instantly.

Key features of popunder ads:

• Full page exposure.
• No ad blindness (user sees the page when switching tabs).
• High traffic volumes.
• Simple funnel structure.

Popunder ads are one of the most cost-effective ways to drive large volumes of traffic. Launch pop campaigns from just $0.5 CPM and scale fast across multiple GEOs.

With RichAds, you get access to a powerful popunder ad network delivering high-volume pop traffic suitable for testing, optimization, and aggressive scaling.

Popunder ads are one of the most cost-effective ways to drive large volumes of traffic.

Pop traffic at RichAds advertising network typically starts from $0.5 CPM, depending on GEO, competition, and traffic quality.

Top verticals include iGaming, Dating, Finance, Software, e-Commerce and Brand awareness.

• iGaming — Offers immediate excitement with bonuses like "Free Spins," matching the impulsive nature of popunder traffic. Ad networks are more loyal to such offers than Facebook/Google.
• Dating — Users are naturally curious, and the conversion funnel is very short (e.g., simple registration.
• Finance — High payouts for simple actions like registrations or loan applications. Microloans are particularly well-suited to this format.
• Software — Solves everyday device problems, making it an easy "yes" for users who land on the page. High conversion rates for app installs and antivirus offers.
• e-Commerce — Effective for impulse purchases of affordable products and promoting seasonal sales/discounts. Users are more likely to buy when a good offer appears on a full-screen page.
• Brand awareness — Introduce products and services to millions of users across global markets.

The consistent pattern across all top-performing verticals is that popunder traffic converts best when the action is easy, the reward is clear, and the user doesn’t have to think twice.

CTR is not the main metric for pop ads since users are redirected directly. Performance is usually measured by conversions and ROI.

Yes, popunder traffic is generally considered very beginner-friendly due to its low cost and simplicity, and fast learning curve. Pops don’t require creatives and allow fast testing of offers.

To set yourself up for success, follow these core principles:

• Start Small & Focused: Pick one GEO (country), one device (e.g., mobile), and one simple offer. Trying to do everything at once will only confuse your data.
• Choose the Right Offers: Start with verticals that are known to work well with popunders, such as Dating, Gambling, Sweepstakes, or E-commerce for affordable products.
• Optimize Your Landing Page: Since you have less than 2 seconds to hook the user, your page must load fast, have a clear headline, a big product image, and a single, obvious call-to-action button .
• Track Everything: Use a tracker to see which sources are giving you results. This data is your most valuable asset.

In short, popunders are a great "traffic school" for beginners. The low cost allows to learn the fundamentals of media buying — like testing, tracking, and optimizing — without the financial pressure of more expensive ad platform.