EPC 

EPC (Earn Per Click) is an affiliate marketing metric measuring the amount a marketer earns per click of users on the ad. It is evaluated by the amount of clicks and payouts from the promotion, showing how successful the advertising campaign was in terms of paid clicks.

The most simple way to calculate EPC in affiliate marketing is to divide the total amount of earnings from the ad campaign by the amount of clicks gathered. Thus, for example, if you’ve earned $100 from advertising at the expense of 10000 clicks, then the EPC would be 0.1 (as in 100 / 1000 ).

Generally, if your earning per click rate exceeds the CPC (cost per click), then such an ad campaign is considered profitable.

Though, generally accepted opinion is that EPC matters more than CTR, these two metrics are very hard to compare. Earning per click (EPC) singalises how profitable the campaign is, if compared to CPC. The CTR (click-through rate) demonstates the rate between clicks and impressions the advertisement got.

One way of improving EPC at RichAds is carefully selecting the optimal bid, not too high to become umprofitable, and not too low to get the required traffic volumes. After depositing at least $3000 at RichAds ad platform, you’ll be assigned a personal account manager, who will guide your through complete setting up of your campaigns, including choosing the optimal bid rate and optimization options.

Utilising automatic optimization features at RichAds is also a good solution. Performance mode focuses on adding fresh whitelists every week, determining the best converting traffic sources by the best price according to selected targeting parameters. Target CPA automatically adjusts bidding exactly to achieve the selected CPA goal by the most reasonable price. Automated rules sort out traffic sources into blacklists according to set criteria on performance or pricing.