How to promote Betting in Indonesia in 2024

How convenient is buying Betting ads traffic in Indonesia?

Before getting to the audience and creatives examples overview, it’s important to find out whether it is really worth buying Betting traffic and running such offers in Indonesia. Below, we shared the 3 key points:

Regulatory grey zone

Despite the fact that most activities regarding gambling and betting are strictly forbidden for Indonesian residents, online casinos and bookmakers are laying beyond those borders. Technically, most of the operating online Gambling and Betting sites in Indonesia are from abroad, so despite the fact being banned by the government online, players are most likely to avoid legal troubles.

Judging by a TGM Research on Indonesian gamblers and sports betting activities users as of 2022, a third of the entire populace was still interested in casino games and bookmakers, while both online and real-life actions were the most preferred. This additionally indicates that such websites are easily accessible to local audiences.

Highly developing market

While, by some estimates, up to five hundred thousands websites get banned by laws annually in Indonesia, the new iGaming products don’t miss out on the region. Local players’ dedication was projected to reach Rp 900 trillion (almost $55.2 billion) in total of gambling transactions only for 2024. Such profitability and interest by local users bring more online casino and bookmaker brands in Indonesia, increasing the amount of products in the region.

Rather cheap Betting traffic in Indonesia

The costs of traffic to run advertising campaigns in Indonesia are quite affordable on almost every traffic source. For example at RichAds — Indonesia is one of many geos marketers can launch Betting ads in from multiple formats. The recommended CPC bids in Indonesia start from $0.042 for native Telegram ads in Mini Apps, $0.048 for push ads, and $1.5 per 1000 views for pops. Here, you will find the amounts of traffic coming from some of these traffic sources monthly in Indonesia via our ad platform:

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Betting traffic peculiarities in Indonesia

Apart from general industry trends, Indonesia holds a very interested audience, knowing the motivations of which can provide a better touch in advertising approaches. In this part you will find the main aspects worth paying attention to for an accurate portrait of an online Betting user in Indonesia, prepared and presented for by RichAds ad network!

Betting ads audience in Indonesia

Just like for any Tier 3 geo in affiliate marketing, the audience groups of Gambling and Betting verticals eventually merge in Indonesia, as many users are mostly interested in both. The population of Indonesia is over 270 million people, and according to Start.io’s reports 24 million of them (almost 10%) are leaning towards online Gambling and Betting activities. Apparently, more than a half of the gamblers makeup women of age 18 – 34, preferring Android devices to access iGaming services.

You can read more on Indonesian gamblers in our article on how to run Gambling traffic in Indonesia.

Locally popular Betting activities

Indonesian audience is very fond of sports betting on badminton, football, basketball, even horse racing! Apparently, even though betting activities are highly prohibited in Indonesia, local players are very familiar with poker-like domino dice games, which they frequently play online. The gamblers are also quite responsive to new trends like Aviator, so in fact among the top Betting games in Indonesia are:

• Sports betting;
• Horse racing;
• Poker with dice;
• Live dealer blackjack;
• Crash games.

Top sports betting sites in Indonesia

Here are the most popular Betting website in Indonesia due to 2024:

• 1xBet;
• Bet365;
• Sportsbet;
• MEGAPARI;
• BK8.

The best advertising traffic sources for Betting offers in Indonesia

Such common traffic sources as Facebook and Google Ads apply pretty strict rules on advertising online casino and sports betting products, especially in countries where those are prohibited. Promoting with SEO optimization takes investments in the content-writing team and a long time to start profiting off. Eventually, ad networks like RichAds might be a good solution, as moderation there is more affiliate-friendly and among the formats are:

• Native Telegram ads in Mini Apps.
  Quite recently a new format was introduced by RichAds that allows marketers to show ads to users in Telegram Mini Apps, exploring the audiences of popular tap-to-earn games. Such users are very spiritually related to the Betting niche, which works great with a fresh format. At RichAds, the recommended bids on Telegram ads in Indonesia start from $0.042 per click!
• Push advertising notifications.
  This format of ads resembles the notifications which users receive from apps and socials, which gains them additional points in terms of audience response. Push notification ads are very effective for online Gambling and Betting offers promotion, especially in Indonesia where they hold leadership in profits, as RichAds’ best geos and verticals reports show. At our ad platform, the recommended CPC bids for push traffic in Indonesia start from $0.048.
• Popunder ads.
  One of the oldest ad formats online, they demand the only creative — a landing page, which appears to users after a random click on a publisher’s website. Over the years, pops managed to accumulate tremendous amounts of traffic globally, being among the cheapest formats with the highest CR! At RichAds, marketers can buy popunder traffic in Indonesia starting from $1.5 for 1000 views.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives and landing page examples for Betting ads traffic in Indonesia

In this part we decided to overview main approaches for Betting offers promotion in Indonesia by examples of top creatives, pre-landing and landing pages, compiled for you by RichAds!

• Bonus and cashback programs.
  Welcome bonuses play a big role for Indonesian audience of Betting ads, so no wonder it’s such a common approach for compiling creatives. Welcome bonuses, cashback, withdrawal options — all of that might effectively attract new players via creatives.

• Playing by branding.
  Indonesia is a very alive iGaming market that takes all the advertising specifics to promote, even relying on just a good branding name. Sometimes, a familiar bookmaker brand, or live dealer operator might better work on converting the target audience among day-to-day players.

• A pain-point related question.
  Since Betting users in Indonesia play mostly to earn the money, rather than just having a fun, it’s relevant to assume that asking a pointy question regarding wealth can directly engage the audience. For example, thouse could be addressing budgets to go travelling, paying debts, or just asking if users knew the new way to earn on sports betting.

• Pre-landing page.
  Betting ads campaigns in Indonesia quite rarely contain a pre-landing page as a stage of an advertising funnel. Basically, such pages open before a user gets to the final offer and aim to warm-up and tease new players for better chance on conversion. Sometimes, pre-landings could be just a simple page with options to choose on an online casino site.

• All-in-one landing page.
  Just like for any advertising campaign — landing page makes a crucial role into successfully converting Betting ads users in Indonesia. Landing pages could lead right to the sign-up form or the showcase of the site. Motivating users with highlighting the welcoming bonuses could also help encoraging them into performing the targeted action.

Tips on running Betting ads campaigns in Indonesia by RichAds

Tips on adjusting Betting ad campaigns and optimization by RichAds:

• Start in Performance Mode for better optimization on push and pops.
  Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
• Ask managers for assistance in setting up, targeting and optimization.
  After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, choosing the best bid and can provide whitelists for the exact offer and geo!
• Test several approaches and creatives to find the most effective ones.
  While launching campaigns on push ads, it’s better to add at least 5-10 creatives that you can test and evaluate which perform the best. For pop ads, we recommend running separate campaigns with a different landing page per each to determine which shows higher conversion rate.
• Divide the ad campaigns by device to better evaulate the costs.
  Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
• Launch on Premium sources for more conclusive results.
  Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
• Monitor and edit campaigns sources with Optimizer.
  At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
• Set Automated rules for hands-free sources filtering.
  If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

Indonesia is a very lucrative region for Betting vertical, being very attractive for both marketers and bookmaker brands. While regulations are not very clear regarding iGaming products, the spend amounts from local audience and live interest towards sports betting activities produces a very high demand in the market. In 2024 Indonesia has been a top geo for Betting traffic campaigns on many formats according our regular RichAds’ reports on the best geos and verticals!

We at RichAds have been working with Betting traffic for years, prividing marketers with a feature-rich advertising platform to launch and set up campaigns on a self-serve basis! At RichAds users can start an ad campaign on Telegram ads, push, pops, in-page, display, direct click and native ads in over 220 geos from Tier 3 to Tier 1. Launch your best Betting ads campaign on the quality traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.