Top 7 ad networks in Europe in 2024

7 best European advertisement networks

Below you’ll find a top of ad networks that are ideal for gaining high quality traffic in Europe and can fit any budget and preferences. Some of them offer exclusive ad formats and optimization tools, take it into account!

1. RichAds

RichAds is one of the major European advertising platforms for affiliate marketers, operating in more than 220 countries. Having been founded in 2018, the platform went through tremendous growth and gathered many notable awards, such as the “Best iGaming Traffic Source” at SiGMA Europe 2022, and “Best Breakout Traffic Source” at AW Dubai 2024. RichAds offers integrated optimization tools, with seamless compatibility with common ad trackers.

The network delivers 5 billion impressions daily via push notifications, in-page push ads, pop-ups, direct clicks, native ads, and a unique ad format: Telegram ads inside mini apps! It caters to various verticals such as iGaming, Dating, Finance, E-commerce, Sweepstakes, Utilities, and many others.

RichAds has the following ad formats: 

• push notification (including in-page and calendar ads);
• pop traffic (including popunder);
• Telegram ads;
• native ads;
• domain traffic.

RichAds reach is global, covering a significant amount of countries. On RichAds blog, you could always find the best performing GEOs hand-picked for specific types of traffic and verticals. Among the top verticals, a special place is held by Gambling, Betting, Finance, Dating, and Utilities.

To make campaign optimization easier, the ad network introduced several innovative features:

• Performance Mode is very helpful for newbies, allowing them to easily optimize campaigns by using blacklists and whitelists automatically.

• Automated rules automatically create whitelists and blacklists by your own rules, saving time by doing the work for you.

• Micro bidding optimizes rates within a single campaign for better performance.

• Target CPA allows you to set preferred conversion price to automatically optimize your campaigns according to it.

The minimum deposit to start your first advertising campaign on RichAds is $150. In case you deposit more than $500, you will get a personal manager who will help you in setting up the campaign and its optimization. You can deposit the funds by bank transfer, wire transfer, Capitalist, or any other available payment option.

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

Moreover, the quality of the traffic is regularly assessed using internal systems and an external tool called Adscore. Also, the traffic is divided into four categories of performance, Premium, Standard, Remnant, and New. The division into categories will also give the affiliates the ability to try offers with the best available traffic quality in the network.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. ROIads

One of the best European networks for advertisers is ROIAds, founded in 2023. It is one of the biggest ad networks operating in more than 150 countries, from Tier 3 to Tier 1 markets, including top European countries. With more than 900 million daily volume in ad impressions, ROIAds specializes in two major ad formats: push notifications and pop-under ads.

At ROIAds, you can run effective push and pop traffic for offers across many verticals, such as VPN services, Utilities, Finance, Health products, Sweepstakes, and iGaming.

Moreover, the team at ROIAds will provide complete campaign management for you, from choosing the right vertical and mix of traffic to making ad creatives and managing whitelists and blacklists.

The minimum investment to get started is $250, and it can be made via credit card, bank transfer, or through Capitalist.

3. Adsterra

Operating in 248 countries, Adsterra takes the front line among the leading European networks for publishers and advertisers. This platform serves around 1.7 billion ad impressions each week. Generally, it consists of push notifications along with other formats: popunder ads, display banners, native ads, and social bars.

With more than 40,000 partners all over the world and with its own CPA affiliate program, Adsterra opens a great number of new opportunities for marketers. Among effective optimization options here, users will find CPA goals, SmartCPM, and Custom bidding options.

Ad formats that are available in the Adsterra ad network: 

• popunder; 
• social bar;
• in-page push notifications;
• banners;
• direct link;
• native ads. 

What tools can you find in Adsterra?

• Smart CPM and CPA Goals to increase the effectiveness of your ad campaigns even faster.

• Pricing Tokens for tracking the cost of advertising.

• Traffic Chart and Traffic Estimator for assessing volume and pricing rates for traffic.

The minimum deposit amount is $100, and it’s easy to do with Paxum, Visa, MasterCard, UnionPay, or Capitalist.

4. PropellerAds

During almost 13 years, PropellerAds has grown into a full-service advertising network, reaching over one billion monthly impressions across key verticals: Finance, E-commerce, Mainstream dating, Sweepstakes, iGaming, Utilities, Games in over 195 geographical locations.

As a full-service ad network, PropellerAds supports various targeting options and extensive reporting features. Advertisers can extend their campaigns using different targeting methods and well-known optimization tools to raise the effectiveness of their ads.

You will find the following types of traffic on the platform:

• push and in-page push notifications;
• popunder;
• interstitial;
• survey exit.

PropellerAds offers the ability to streamline campaign optimization automatically. Users can take advantage of automated rules, set CPA Goal bids to determine the ideal conversion cost, and utilize SmartCPM bidding to acquire high-converting traffic at competitive rates.

The minimum deposit required is $100, which can be made using various payment methods, including bank cards, wire transfers, PayPal, UnionPay, and Skrill.

5. Galaksion

Galaksion can also be called one of the largest European advertising platforms and has huge volumes of traffic in Tier 1 and Tier 2 regions, as well as Latin America, Southeast Asia, the Commonwealth of Independent States, and other parts of Asia. Formed in 2014, this network has been considered highly reliable for traffic generation.

Types of ads that can be found in Galaksion:

• push notifications;
• native ads;
• direct link;
• interstitial;
• on-page notifications.

The platform offers entirely proprietary traffic—free from third-party involvement—and a user-friendly interface, along with a number of free creative templates.

Additionally, Galaksion acts as both an RTB platform and a self-serving platform that allows users to optimize their campaigns automatically or by hand.

You can also work with them on CPM, CPC, or CPA pricing models, with the minimum entry price set at just 50 USD or EUR.

6. MGID

MGID is an advertising network created in 2008 that will enable you to run your ads on premium websites in more than 200 countries, including European GEOs.

This platform specializes in native advertising. It also boasts of how organic and unobtrusive its ads are, which raises the CTR. With over 32,000-plus website partnerships involved, you can be rest assured you will get across to your target audience effectively.

Your assigned account manager will help you with targeting settings, while the platform gives you the chance to analyze traffic thoroughly, thus optimizing your ad campaigns as needed.

The minimum deposit to get started on MGID is $100, but there’s also a $500 deposit option if you want a personal account manager. MGID accepts PayPal, Bank Wire, and WebMoney for payments.

7. Clickadu 

ClickAdu is one of a popular European advertising platforms, established for over a decade, with up to 6 billion impressions in traffic volume across 240 countries. The interface of ClickAdu is friendly, and creating a campaign is fairly easy. With deep analytics and conversion tracking through API integration, managing any advertising campaign is quite straightforward.

Currently, ClickAdu provides a choice of seven different ad formats:

• popunder;
• push notifications;
• in-page push;
• banners;
• SKIM (a user click on the link and the ad shows up);
• video pre rolls;
• instant text message.

You can start your journey with the platform with an initial investment of $100 and top up your account using a bank card, wire transfer, Webmoney, Paxum, or PayPal.

Conclusion

Now you know all about 7 popular European advertising platforms, make sure you check out the available traffic formats, optimization tools, and payment methods.

Go ahead and launch your European offers on RichAds traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.