Proven ways to advertise McAfee antiviruses in 2025

Being one of the most popular antivirus on the market, McAfee is a really good option to advertise in 2025.

So, how to promote McAfee ads and increase your profit? RichAds ad network team has collected the main info on traffic sources, GEOs, creatives and setup to advertise McAfee antivirus this year!

Why start McAfee ads promotion in 2025?

Anyone interested in antivirus protection knows McAfee brand or has at least heard of it, which proves that the brand has earned quite a nice market reputation.

But why run McAfee ads and is it worth it? Let’s turn to facts!

  • Established growth and popularity.
    With an estimated 600 million+ users at the end of 2024, McAfee is clearly a consumer brand to trust. This growth has been a 9% increase over the previous year, indicating more people are realizing the necessity for robust antivirus protection.
  • Market leadership.
    With a 17% estimated market share in the global antivirus software market, McAfee is one of the industry leaders in the cyber security sector. Such dominance is a testament to its potency and reliability in protecting users from harm.
  • High customer satisfaction.
    With a customer satisfaction rate of 87%, McAfee obviously demonstrates its care for customer trust and support. High customer satisfaction is an indication that customers feel safe and valued while using McAfee solutions.
  • Seducing subscription deals.
    McAfee offers discounts to first-time subscribers, so it is inexpensive for new users to try its entire protection bundles. For example, the five-device total protection starts at a very low price of USD 39.99, which is an excellent bargain.
  • Wide threat protection.
    In 2024, McAfee will detect and block over 3 billion threats globally, with a specific focus on the increasing number of mobile threats. As mobile device usage continues to grow, users require a solution that specifically targets such vulnerabilities.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top GEOs to run McAfee ads in 2025

Now that you know why promoting McAfee ads is worth it, let’s see which GEOs to choose for its advertising at RichAds.

Top countries for McAfee promotion at RichAds:

  • the USA
  • Canada
  • Japan
  • Germany
  • France
  • Brazil

Important: If your chosen GEO is not in the list, you can always check “GEOs and verticals” report to find converting bundles, or deposit $500 at RichAds and ask your manager about top GEOs and whitelists for this or that offer.

Best traffic source for McAfee offers promotion: push ads

Obviously, you can try running Antivirus offers on any desired traffic source, but why risk if RichAds team has already found a proven way to get the most out of your McAfee offer? 

Push ads are certainly the best choice, most of our affiliates use them to promote McAfee and there are solid reasons for it. 

Reasons to choose push ads for McAfee promotion at RichAds:

  • Noticeable yet user-friendly.
    Push ads look just like operating system reminders, making them less intrusive and more engaging for users.
  • Engaged aka loyal audience.
    The thing is that push notifications are sent only to users who subscribed to get such ads, ensuring a genuinely interested audience, which increases CR potential.
  • Affordable format.
    With click price starting at just $0.005 for Tier 3 traffic and $0.05 for the USA as most popular Antivirus GEO, push ads allow you to maximize your advertising revenue and reduce budget.
  • Flexible content policy.
    The lenient content policy doesn’t limit creative freedom, enabling compelling messaging without the risk of bans or any restrictions at all.

All of the aforementioned make this traffic source perfect for McAfee promotion, yet you can test more formats like innovative Telegram ads or more aggressive pop ads at RichAds to try all the possible approaches!

McAfee creatives advertising trends in 2025

As you now know, McAfee offers show the best results when run on push traffic, so let’s see some of the most converting approaches that affiliates can use in 2025.

Top-notch ideas for McAfee ads promo:

  • Warnings and update notes.
    Remind users to update their McAfee protection, using urgency and OS-like notifications.
  • Potential viruses.
    Scaring techniques are a bit outdated, it’s better tell that there’s a potential threat that may become real if you don’t use actual protection measures.
  • Target specific OS.
    Once you’ve chosen the desired OS in the targeting, mention it in the creatives, this way a person will take your notification personally and update his protection!
  • Offer discounts or free trial.
    Many users will fall for first-payment discounts just to test your antivirus, especially such a trusted one as McAfee, use it in your texts!

In terms of landers, it’s crucial to highlight specific pros for chosen GEOs, like for the USA you can see stats about AI and such advantages as family protection, privacy protection, no scams and good reputation on the market.

How to run McAfee offers: RichAds setup tips

Let’s see how to create successful McAfee campaigns via RichAds, following simple steps below!

Tips to successful McAfee campaigns at RichAds:

  • Begin your campaigns with Performance Mode.
    This algorithm dynamically creates and updates whitelists for your campaigns to achieve maximum results. No tracking tool is required because the algorithm handles all the optimizations based on basic setup.
  • Add 5-10 push creatives.
    Apply various approaches to find your own target audience, use different wording, images and banners. You can also request free creatives from your RichAds manager, once depositing $3000, they will be localized and adapted for McAfee.
  • Use tracking for your campaigns.
    Postback setup is a must for Antivirus offers. With a postback, you can track campaign performance more effectively and optimize more precisely using AI-driven optimization tools like Automated Rules and Target CPA.
  • Monitor offers across several CPA networks.
    Due to different payouts that vary from one network to the next, you must weigh all options and opt for the best paying one.
  • Utilize Premium traffic sources for your ads.
    RichAds divides sources into 4 groups, and Premium sources is the best in terms of quality and CR. You can also request whitelists specifically for McAfee offers to boost efficiency even more!
  • Create separate campaigns by device and browser.
    This can be done so that you can optimize your bids and target the users more precisely. Make sure you target desktop for McAfee offers and separate Chrome and Edge browsers.
  • Start with a large budget.
    Antivirus offers usually have bigger payouts and are associated with more financial investment. It is better to test ten or more conversion prices to assess your sources’ quality and fine-tune your campaign accordingly.

Conclusion

Now you know all about McAfee launch and are ready to make the most of such offers via RichAds platform.

Go ahead, take the most high-paying offer and gain even more income with RichAds help!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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Victoria Hubkina
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Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over three years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.
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