So, what’s better in case of banner ads vs pop-up ads?
In this article by RichAds ad network’s team, we will compare banner ads and popup ads to know which to pick in 2025!
In this article about banner vs pop-up ads you will learn:
What banner and pop-up advertising is, how they are different and beneficial.
Examples of banner and pop-up ads, compiled and thoroughly overviewed.
If pop-ups are better than banners.
Banner ads vs pop-up ads
Banners are static pictures or animated GIF images displayed to users on websites through the widget placed by the publisher. Such advertisements can be placed between the current content on the site, attracting the targeted audience more or less natively. If the impression was enough to keep the user’s attention, they click the banner and get redirected to the following pre-landing or landing page.
Pop-ups, on the other hand, are approaching the users with the landing page itself, appearing above all current browser tabs after a random click on the publisher’s website. Pretty interruptive, such advertisements convert impulsive audiences well proposing a designed overlay with the already prepared offer. If the landing page is well built and thorough, the conversion point would be along the user-experience, as each impression increases the chances to match up with the targeted audience.
Pros and cons of pop-up ads
In fact, banners and pop-up ads might share the similar audience, but not the main specifics. Banners are heavily reliant on the AdBlocking systems users stick to and banner-blindness. That’s what really separates banner ads from users, while pop-up are even more complex.
Pop up ads advantages:
- Simple to master and scale.
To set up a pop ads campaign you need a landing page as the only required creative, secure traffic source and basic targeting options. - Affordable cost.
For example, at RichAds the minimum CPM bid for pops starts from $0.5 for Tier 3, and from $1 for Tier 1 geos. - Impressive traffic coverage.
Reportedly, pop ads get over 229 million ad impressions monthly worlwide. - Absence of banner images.
Landing pages open up instantly, so banners are no more required to attract the audience. - Adapted for different devices.
Compatible to target tablet, mobile to desktops/laptops with appropriate landing pages. - Broad target audience.
Effective to approach users interested in iGaming, Finance, Dating, Antivirus, E-Commerce, Media and Telecom offers.
Pop up ads disadvantages:
- Intrusive approach.
Pop-ups might be pretty annoying, appearing above current user-experience on the web, while increasing the chance to showcase the offer. - Website bounce rate.
Arguably, pop-up ads affect rejection rate on the traffic source, so users are less likely to revisit the website after coming across the ads. - Bot traffic infiltration.
While many advertising networks utilise anti-fraud solutions, for example, AdScore + manual verification at RichAds, pop traffic is still considered among the most populated with bots.
Examples of banner ads for other traffic sources
The term ‘banners’ is appliable to many forms of advertisements, for example, interstitial banners and embedded banners in Telegram Mini Apps. The latter are displayed between the elements in the interface, actively approaching the audience most relevant to the advertised product. In fact, such banners are very effective, gaining over 650K impressions daily! At RichAds you can launch an embedded banner ad campaign in TMA by the minimum CPM price starting from $0.4
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Examples of banner and pop-up advertising
In this part, we will overview the most occurent examples of banner and pop-up advertisements, compiled for you by RichAds ad network!
Examples of banner ads
The banner advertising examples are more like static pictures that are oftenly placed in-between website content. Such images might imitate an interface of a notification or a panel similar to the other content on the site. Below, we compiled a couple of banner ads examples.
Examples of pop-up ads
The pop-up ads examples are particularly landing pages, utilised for promoting various verticals in affiliate marketing. The approaches may also vary, highlighting different parts of the product that approximately is more likely to convert the users straight away. Below, we inspected how pop-up ads work and perform for several popular niches by examples of quality landing pages.
- Registration form.
A lesser popular approach for pop-up ads rather than on popunders. Generally, if users get to the point of signing-up to a platform they know nothing about straight away, that’s a pretty disturbing way to convert the audience, unless they’re are already seeking through ads to find the offer.
- Bonus features access.
As a way to attract the targeted audience is to transfer them to the point they gain some benefit from the offer. It’s a very popular way to approach the users, yet must be carefully translated and displayed as clear as possible serving as a motivation to sign-up or deposit.
- Product showcase.
Some verticals could achieve much more response through just illustratively welcoming the audience to the product, slowly pushing towards the targeted action. But to get to the point of the user examining the page, it must load as quickly as possible before all the interest is lost. For that, it’s recommended to connect CDN or VPS such as Cloudflare.
- Welcoming page.
Simple landing page is also a pretty converting solution for many brands relying on the trust they put into the interface and self-representation. If carefully targeted, such pop-up ads performs not worse than PPC and banners.
Are pop-up ads better than banner ads?
So, what’s with all the fuss about banner vs popup ads?
Depending on what your approach is built on, pop-ups and banners are both pretty effective. In fact, though banners might seem even cheaper, pop traffic is much more diverse, covering more regions and providing constant flows of potential leads to a variety of niches. In short, it’s reasonable to say that pop-ups and banners are just different, being more appropriately used for certain aims.
Conclusion
In terms of pop-up ads vs banner ads discussion, it’s clear that those are two independent advertising formats, each featuring its own particular advantage features. Though, it’s hard to say for sure which one would be the best to choose universally, they’re both suitable to target users massively.
At RichAds you can buy pop and display banner traffic for 220+ geos from Tier 3 to Tier 1. Launch ads profitably with the traffic by RichAds!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Frequently asked questions about pop-up and banner ads
What is the main difference between banner ads and pop-up ads?
The distinction between banner advertisements and pop-up advertisements is how they approach users, placed in their appearance. Banner advertisements are integrated into the content of a webpage and load simultaneously with it, whereas pop-up advertisements open separate windows that overlay the primary content, frequently emerging without prior warning.
Which performs better: banner ads or pop-up ads?
It is commonly recognized that pop-up ads generally perform better in terms of conversion rates compared to banner ads, but in fact are described even more annoying to users.
Are pop-up ads more effective for conversions?
The ability to convert various users is what makes pop traffic so popular, targeting users with a precise offer. Under the belt of pop-up and popunder ads such regularly converting niches as Gambling, Finance, Dating, E-Commerce and Telecome, so their offers are oftenly promoted via pops.
When should I use banner ads instead of pop-up ads?
If the approach demands more subtle and seemless lead generation through related websites. Keep in mind that many users are closing intrusive advertisements like pop-ups instantly, missing out the content they haven’t agreed to see in the first place, yet could’ve be interested in. This way, banner ads are more respective to the fact if noticed or not.
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