Finance Vertical Guide + Top Offers in 2025

What is Finance vertical in affiliate marketing?

Finance is an umbrella term for a variety of offers within affiliate marketing industry related to making money. The offers within the Finance vertical include quite different set of products, platforms and services, for example, investments, trading, loans, banking, insurance, credit cards, mortgage, currency wallets, binary options, etc. For example, both Forex trading and credit cards issuing are of Finance vertical within affiliate marketing.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to promote Finance offers in 2025?

Before getting to the actual top offers for finance vertical, it’s better to know what makes it so attractive for affiliates and its target audience.

Specifics of finance vertical lead generation

• Diverse target audience.
  The users of the vertical are representative of different social categories with diverse interests, needs, and requirements. That’s why you can launch campaigns with low or high budgets and choose a GEO you want to benefit from. You can check our regularly updated article on the best geos and verticals at RichAds and see what regions perform the best for financial offers per popular ad formats.

• Lots of different target actions.
  Target action is an important must for conversion. The finance vertical allows choosing offers with any target action you want: filling the form, granting of a loan, etc.
  
• Huge payouts.
  The banking sector has always objectified a huge money supply. That’s why experienced advertisers can depend on quite high payouts (in the range from $11 to $350).

Types of financial offers

There is a wide variety of financial offers, so advertisers can match their needs with opportunities. The profit from one user may be really high but the higher the payout the more difficult it is to earn.

Types of financial offers:

• credit cards;
• loans;
• microloans;
• binary options;
• consumer credits;
• banking service;
• brokerage service;
• deposits;
• insurance.

Advertisers are issued payouts for the completed action, for example, CPL which is quite popular for financial offers.

Best sources for launching campaigns and monetizing Finance traffic

Even though Facebook and Google Ads are still in active use for Financial offers advertising, such platforms become more of a problem for affiliates operating in this field. The issue lies within the policies that restrict promoting many forms of financial products and may permanently ban campaigns. SEO traffic might be more resistant to such problems, but is much harder to monetize and doesn’t bring results instantly.

The top conditions for traffic accumulation around such offers might be provided by specialised Financial ad networks, such as RichAds:

• Telegram ads.
  Organically integrated advertisements in mini applications and message bots that cover one of the most used chatting platforms in the world. The primary sources in TMAs are of play-to-earn games, providing a smooth transition for finance niche related audiences. Multiple creatives types are available for Telegram advertising at RichAds, while for Finance ad campaigns the minimal CPC bids start from $0.015!
• Push-notifications.
  An advertising format that sends out notifications only after the users ahs agreed to receive the mailing. Push ads will always reach the user if online, even after a long inactive period of the device, while the trust towards such notifications is relatively high for advertisements in general. At RichAds launching Finance offers on push traffic would be available from $0.005 per click!
• Popunders.
  Requiring a landing page as the only necessary creative and basic targeting parameters, pop ads are stil al well-effective and affordable traffic type for a variety of popular verticals. High volumes and CR are provided due to the fact that pops approach users, initially opened under the current window after a random click on a publisher’s website. Eventually they are are noticed by the user, and more likely to be explored as non-intrusing and hit the offer details all at once. At RichAds running popunder ads would cost from $0.5 CPM!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Landing pages examples for advertising Finance in affiliate marketing

Below you will find the top examples of landing pages for Financial funnels, gathered for you by RichAds ad network!

What are the most common pitfalls for monetizing Finance traffic?

Lots of advertisers suffer setbacks while launching financial offers. They dump a lot of money and don’t get conversions. But what is the reason for it?

Reason 1: Incorrect choice of offers. 
Remember about your target audience. Speaking of the finance vertical, the audience is quite diverse here. The user who is interested in microloans will hardly visit a landing page with the consumer credit offer. That’s why any advertiser should mind the difference in material and social standing and consider these indicators while choosing an offer, preparing creatives and landing pages.

Reason 2. Lack of quality traffic. 
Before choosing a traffic source make sure that it converts in finance vertical generating quality leads. Evaluate available targeting options and the possibility to verify traffic in third-party services. For example, RichAds traffic is verified by AdScore.

Reason 3. High competition. 
The finance niche is a real mother lode for all affiliate marketers. Perspectives of high payouts attract more and more specialists. The competition is increasing and it’s becoming more and more difficult to surprise a sophisticated user. It’s important to think of new bundles regularly to get steady conversions.

Reason 4. Lack of optimization.
Lots of advertisers tend to slack after a successful launch and getting first high payouts. They remain campaigns unchanged believing that those will continue turning a profit. But this judgment is clearly mistaken. Trends are changing. These changes are also shared by banking. It’s necessary to be flexible, update creatives and landing pages, finding new working tricks and approaches. 

Expert interview

We discussed all the burning issues in the vertical with the expert from the financial CPA network LEADS.su. Eugene Konovalov, Head of the Accounting Department of the network.

RichAds: What challenges has the financial vertical faced since the beginning of the COVID-19 pandemic?

Eugene: Among the negative consequences are the following:

• the review of scoring by advertisers, which resulted in increased demands on banks and MFOs;
• the stoppage of many offers because of self-isolation (it was impossible to grant loans or credit cards as banks were closed);
• the reduction of tariffs on offers due to the crisis.

RichAds: How to choose a financial offer? What to pay attention to?

Eugene: First of all, you need to decide for yourself from which source you will get traffic. If we talk about indicators, we should pay attention to HOLD on offer, frequency of statistics updating, AR, and CR as well as the average price per click (EPC).

RichAds: Can I make money on financial traffic with a limited budget?

Eugene: It is definitely possible to make money with a limited budget. For the period of the tests, it is enough to understand whether the bundle has worked or not. But it is also necessary to understand that the financial vertical is usually a “long game”, and for further scaling, it will be necessary to increase investments.

RichAds: What is the key to successful conversion on finance?

Eugene: The key is in the precise setting of targeting, the settings of the advertising company, and the source of traffic, as not all sources convert well. But the simplest and most important indicator is ROI. If it is a plus one and advertisers have no complaints about the quality of traffic, you will have profit even with low-conversion bundles.

RichAds: Trends in finance vertical for 2025. What are your forecasts?

Eugene: We expect the growth of the MFO market. Maybe banks will join the fight for the MFO niche in short-term loans for small amounts.

Top Finance offers for affiliate marketers in 2025

Our partner CPA#1, a profitable affiliate program, has prepared a list of the best finance offers. Here are the best finance push ads offers:

Binany: IDN, MYS, VNM, THA, BRA, MEX, $11-35.
Monfex: QAT, UAE, SAU, ESP, MEX, $249-371.
ZelWin: all countries, $25.
AlphaPlay: all countries, $25.
FOREX FBS: VNM, THA, UAE, MYS, IND, IDN, $70.
ForexClub: Europe, $337.

Conclusion

Since Financial niche is actively expanding its presence in affiliate marketing indsutry over the recent years, it’s time to start paying attention at its offers and advertising specifics!

You can find high-quality traffic for financial offers at the RichAds advertising platform. Launch and optimize your profitable campaigns with real experts in the sphere!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions about promoting Finance vertical in 2025