How to Run Gambling Ads in Kenya: Tips for 2025

Is it worth buying Gambling ad traffic in Kenya?

In short — certainly yes. Kenya is one of the most (if not the most) active regions in Africa when it comes to Betting and Gambling verticals. Below we will explain why gambling arbitrage Kenya is worth the effort.

Reasons to buy gambling ad traffic in Kenya:

• Profitability of the iGaming market in the region.
  According to Slotegrator, regional GGR is $831 million in 2025, which means the market is sufficiently profitable and there are plenty of chances to get a high profit and scale campaigns.

• Purchasing power of the audience.
  Tax thresholds and revenues in the region confirm that turnovers are serious: in 2025 KRA (Kenya Revenue Authority) collected 13.2 billion in taxes and excise. That means users actually deposit and pay, and operators receive real turnover.

• Active mobile market.
  Payment systems like M-Pesa and similar services enable fast deposits. According to GSMA, mobile payments dominate in the region, which supports the development of the iGaming industry.

• Highly engaged users.
  According to GeoPoll, at least 79% of respondents in Kenya have engaged in iGaming activities at least once. Overall, in the region only South Africa surpasses Kenya, so this GEO is definitely in the top among African markets.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Are casinos allowed in Kenya?

Yes, casinos are permitted in the country. That’s an important question for anyone looking for Kenya gambling offers — legality.

There is a nuance: offline and online casinos are regulated by the Betting Control and Licensing Board (BCLB) and require an official license to operate legally.

This is especially relevant to Gambling arbitrage in Kenya when launching ads on social networks like Instagram and Facebook; alternative traffic sources are simpler — below we explain how to advertise casino offers in Kenya without strict limits via RichAds.

Gambling in Kenya: target audience, payment methods, casinos

Let’s get into how to drive Gambling advertising traffic in Kenya: we’ll review the audience, payment methods and top operators so that before looking for an offer you know what to pay attention to first.

Target audience for Gambling offers in Kenya:

• Age: 25–35 years
• Gender: mostly men, but the number of women is growing
• Income: middle and lower
• Motivation: income and entertainment
• Interests: sports betting, particularly live betting and football (EPL, national and regional leagues), casual games (Aviator), totalizator
• Devices: mobile traffic mostly

As for top casinos, we recommend choosing licensed operators; below we’ve listed betting and gambling platforms that are legal at the moment.

Top iGaming sites in Kenya:

• SportPesa
• Betin
• Elitebet
• Betika
• Betway Kenya
• 22Bet
• Odibets
• Casino Flamingo
• Mayfair Casino
• Captain’s Club Nairobi

It is crucial that sites support M-Pesa — this is the main mobile payment method in the region. Also look for such methods as Airtel Money, credit cards and, occasionally, e-wallets. However, without M-Pesa you risk losing many leads.

Kenya traffic sources for Gambling: what to choose?

As mentioned above, the law on Gambling advertising in Kenya tightened significantly in 2024–25, so the RichAds team analyzed the top Gambling sources with a tolerant content policy. These are definitely push, pop and Telegram advertising.

You can also follow the monthly “Top GEOs and verticals” reports on the RichAds platform to stay updated on best sources.

1. Advertising in Telegram mini-apps (mini-apps and bots)

Ads are embedded in mini-apps and bots inside Telegram, such as tap games or casual apps. RichAds provides the following formats: push-style, interstitials, banners, video, and exclusive playable ads.

This format looks organic inside the app interface and helps avoid banner blindness. In addition, placements in mini-apps do not compete with Telegram’s official ad inventory, and the platform’s internal policy toward gambling is, in practice, more permissive than that of major social networks.

Exclusive targeting options for premium users and users with positive wallet balances, as well as motivated and non-motivated audiences.

Prices at RichAds: push-style CPC from $0.02, interstitial CPM from $2.74, video CPM from $4.2, banner CPM from $0.89, and playable ads from $3 CPM.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Push advertising

Classic push campaigns remain one of the most reliable traffic sources for casinos and bookmakers in Kenya: users receive ads only after subscribing, so audience quality is typically higher.

The strength of the format is lenient content moderation and high subscriber engagement, which yields solid conversion rates with the right strategy. To launch a campaign, it is enough to prepare several creatives and basic targeting; the price per click in RichAds for Kenya can start from $0.02.

3. Popunders

Popunders are the simplest and most scalable traffic source: a user opens a site and sees a pop-up tab/window that redirects to a lander. This format has a permissive content policy, so pop ads are often used to promote casinos and betting where instant reaction is important.

Yes, the format can be intrusive, but it effectively attracts attention and generates fast registrations, especially if the landing contains an explicit bonus offer. Popunders remain one of the most economical traffic sources in RichAds: approx $2.6 per thousand impressions in Kenya.

Examples of creatives for Gambling offers in Kenya

The next step after choosing a format is making creatives; below are top ideas for Kenya from RichAds for push and Telegram ads.

Creative ideas for gambling campaigns in Kenya:

• Emotion from winning.
  Show emotions and real sums, highlight current matches and odds. Important: do not use influencers — use stock photos/models, the region forbids celebrity usage.
• Show bonuses and emphasize fast withdrawals.
  In Kenya the audience often views gambling as a real way to earn, so profit is what users look for when choosing a casino or betting platform. Payment methods and fast withdrawals are also a major plus.
• Variety of games and low entry barrier.
  Emphasize popular regional games, like Aviator, and monitor trending sports events. If you have free spins or an entry bonus — you will get a registration boost.

For Telegram creatives, the same principles apply: indicate availability of M-Pesa, urgency (bonus “today only”), screenshots of real income, bonuses, games and popular casino brands.

If you don’t want to bother with creatives for specific GEO and offers,
deposit $3000 at RichAds and you will get a manager who will make creatives and launch the campaign for you.

How to run Gambling on Kenya: tips for campaign setup

So, the final step to launching gambling in Kenya is a campaign setup for your offer — we compiled general tips to help boost profit on RichAds with ease.

Tips for setting up Gambling campaigns in RichAds:

• Launch campaigns with Performance Mode.a
  This is the easiest way to quickly start getting working whitelists and traffic from the best sources. Platform algorithms pick sites that give the best conversions for your bundle and regularly update the recommended source lists.
• Campaign setup with a manager.
  After a deposit from $3000 you will get a personal account manager at RichAds who will set up the campaign for you, suggest starting bids and, if necessary, provide whitelists for the desired GEO and offer.
• Test 5-10 creatives at once.
  Try different headlines and visuals targeted at different audience segments so you can quickly see what converts and stop non-performing variants.
• Separate campaigns by devices.
  Mobile and desktop traffic behave and cost differently, run separate campaigns to flexibly manage bids and budgets per device.
• Start tests from Premium sources.
  Within RichAds, sources are ranked: Premium, Standard, Remnant and New. The Premium group contains pre-tested sites with good CR, so starting there gives you valid  KPIs faster.
• Automate optimization with Automated Rules.
  Set rules that disable ineffective sources by predefined metrics — this saves budget and removes the need for manual moderation. Rules will automatically blacklist sources with high cost or low conversion while you scale winners.

Conclusion

Now you know everything about driving traffic to Kenya and can safely use this article as a manual for Gambling offers in this region.

All that remains is to launch campaigns on top RichAds traffic and make profit!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently Asked Questions about Gambling advertising in Kenya

1. Is gambling traffic legal in Kenya in 2025?
Yes — if you work with licensed operators and comply with the rules. You must not advertise to audiences under 18, use influencers, or mislead users.

2. Which traffic sources work best for gambling in Kenya?
The best sources in 2025 are push, pop, and advertising in Telegram mini-apps via RichAds. Meta/Google are restricted and risky for gambling.

3. What are the best converting gambling offers in 2025?
Sports betting (football, live betting), low-entry offers and local brands (Betika, Betway Kenya, 22Bet, Odibets).

4. Do I need cloaking to run gambling traffic?
Given tightened local regulations and platform policies, running transparent campaigns with licensed offers and permitted formats is the recommended approach. If you consider cloaking, be aware of legal and platform risks.

5. Are push ads effective for the Kenya gambling market?
Yes, push ads are effective due to an opt-in user base, immediate visibility and good CTR when localized, especially via RichAds.

6. Should I use local language in creatives and prelanders?
Use English broadly and add Swahili or local expressions where relevant to increase trust and response.