Watch the webinar “Navigating the iGaming niche in 2024”

There’s nothing hotter than iGaming vertical in affiliate marketing this year, especially taking into account the latest LATAM regulations.

For this reason, RichAds network team held a webinar in collaboration with Yellana specifically on Gambling and Betting offers’ promotion.

Each month, RichAds hosts a webinar on topics relevant to affiliate marketers. 
Their recordings can be found under the tag “Webinar”.
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Top verticals change from month to month, yet iGaming niche is internal and profits grow rapidly for all the possible GEOs from Tier 1 to Tier 3.

The question is how to actually increase profit from such campaigns and decrease spendings? This and more burning questions were discussed in the webinar!

Who are the speakers?

We looked at the Gambling and Betting niches from two different angles: an ad network and a CPA network. This really helped our viewers to get a detailed overview of the vertical!

For sure, RichAds ad network participated in the discussion from the side of an advertising platform and was represented by Nadia Said Sakh, an Account Manager and Onboarding Team Lead.

As for CPA network’s side, we invited Anastasiya Titova, a Head of Yellana CPA-network to explain in deatil how to choose a converting iGaming offer and work with the niche.

Nadia Said Sakh
RichAds AM and Onboarding Team Lead

Skype: live:.cid.96f9059deaeacae3
Telegram: @Nadia_RichAds

Anastasiya Titova
Head of Yellana CPA-network

Skype: anast.titova

What’s on the agenda?

The webinar covered all the vital points on iGaming vertical:

  • First, speakers discussed 2024 trends in the iGaming industry, including specific GEOs, traffic sources and approaches for the creatives;
  • Then, Anastasia shared top 5 tips on choosing a high-converting offer;
  • After that, speakers discussed how to choose reliable CPA and ad networks;
  • At the next stop, Anastasia provided a detailed overview of Yellana in-house platform;
  • Finally, Nadia shared how to use AI tools to make creatives and talked about RichAds’ AI capabilities.

+Q&A session

Watch the webinar “Navigating the iGaming niche in 2024″

How to choose an iGaming offer: top 5 aspects

The target audience for casinos and betting will be slightly different. For example, the casino audience is usually more stable and does not depend heavily on certain events, while betting products see a boost in the run-up to certain sporting events.

To find a high-converting offer, you need to pay attention to 5 main aspects:

  • Reputation of the CPA network or affiliate program;
  • Casino license;
  • Minimal deposit;
  • User-friendly interface (and that it has the most popular games in the country);
  • Payment options for players in different GEOs.

If you wish to get more fruitful insights, watch the webinar above. And to gain more converting iGaming traffic, reach out to RichAds and launch profitable campaigns!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Victoria Hubkina
Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over three years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.

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