Telegram Mini App advertising

Dmitry Makarov
Feb 21, 2025
5 min

Definition of ads in Telegram Mini Apps

Basically, under the term of Telegram Mini App ads is practically any form of advertising in the mini-applications, most of which are common in other parts of the messenger (channels, text bots, etc). The exception is that official Telegram Ads platform hasn’t been introduced to TMAs yet, which leaves marketers to exploration of other options.

In fact, there are only two main advertising types for Mini Apps in Telegram:

Ad banners in app interfaces.
Being one of the most popular choices, choosing the old-style displayed ads next to the app content usually serves more as a first negative experience for such advertisers and publishers. This kind of ads demands personal negotiations between a marketer and Telegram Mini App owner, as well as adjusting the in-app interface to insert the banner. Some ad agencies can offer speeding up the process by serving as a middle-man, but leaving both sides with either intrusive formats of the ads or lacking any automated targeting or traffic optimization functionality.
Ads integrated in Telegram Mini Apps.
In essence, Mini Apps are just web-based applications powered by Javascript and directly executed in Telegram messenger, which allows to show advertisements not in the app itself but from the TMA’s interface. This leaves behind all the effort-consuming back-end adjustments and additional documentation. By the example of RichAds, Telegram Mini App advertising might be advanced with the ability to set up campaigns manually and target audiences across a pre-made pool of publishers by parameters, optimize traffic sources and adjust bids.

Run ads in Telegram Mini Apps with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are Telegram Mini App ads by RichAds for marketers?

We at RichAds happened to be the first among the non-specialised on Telegram only advertising network to launch ads in Mini Apps. For ads in TMAs marketers can choose among 3 creatives displaying formats (push-style, interstital and embedded banner), while the overall advertisements is a similar to push-notifications icon, title (up to 40 characters) and short description (up to 60 characters), altogether serving as a button.

*An example of how advertisements in Telegram Mini Apps by RichAds look like*

What marketers can expect from TMA ads by RichAds:

High response from fresh audiences.
The ads in Telegram Mini Applications are a new and very promising ad format, providing a higher response rate from messenger users. The approximate audience coverage already exceeds 90 million active users worldwide from North America to Europe, Asia and Africa, while we prioritise popular clicker and casual games as traffic sources.
Affiliate-friendly moderation.
Moderation in Mini App ads at RichAds is more lenient to offers from popular verticals in affiliate marketing like E-Commerce, Gambling, Finance, Betting, etc.
Self-serve ad platform for campaign setting up and optimization.
Unlike many agencies, our advertising format in TMAs targets audience by set paramters, not just by specifically chosen apps. So at RichAds marketers get access to such targeting options as geo (220+ available), OS, language, Premium subscription, whether the ad is motivating users with rewards, schedule and ability to user-friendly campaign set up: from creatives to bids and optimization! From a deposit of $3000, account managers can assist in setting up campaigns, along with providing whiteli s ts for the exact geo and offer.
Attractive advertising costs.
The relatively recent appearance of ads in Telegram mini-applications makes it quite cheap to run campaigns there at RichAds! For now, the recommended CPC (cost per click) on Telegram traffic in Mini Apps starts from $0.03, while marketers still can utilize optimization tools to reduce budget draw on promotion and increase profits from well-performing sources.

Regarding the most performing countries and offers for Telegram Mini App ads, you can learn more in our monthly report on the best geos and verticals at RichAds! There, you will find the up-to-date lists of the best converting geos to run ads in, profitable niches and bundles!

Can app owners benefit from publishing ads in TMAs at RichAds?

Telegram Mini Apps wouldn’t be such attractive, if they didn’t attract enterprenuers, but is placing ads that beneficial for them? Initially, the monetization options for TMAs were also limited to selling ad placements just like for Telegram bots and channels, demanding to sign contracts with each advertiser individually and adjusting interface for specific in-app formats. For a while, monetization of Mini Applications was stuck in this inconvenience, not bringing the full profits it could.

Good news!
RichAds team launched a brand-new Telegram channel for publishers, and it’s packed with tips, updates, and everything you need to monetize your traffic. If you’re a publisher, this is your sign — go subscribe @RichAds_TgAds!

We at RichAds decided to solve this by allowing owners to become Telegram Mini App ads publishers and seamlessly monetize their projects! Considering all the demands from publishers and advertisers, we carefully explored all the possibilities for TMAs, so the app owners can expect:

No limit on the audience amount.
Any owner can apply for earning on their Telegram Mini Apps project by being an advertising publisher at RichAds, with as many subscribers as there are.
Payouts above market’s average.
Publishers of Mini App ads at RichAds get paid for each click on the ads about $0.012 – $0.02, and if the traffic source proves being efficient and shows high CR — marketers will start competing for prioritised placements, thus increasing the bids and overall income for owners. Such payouts exceed the costs for motivated traffic by 4-6 times on promoting the app itself, providing a profitable option for fast reinvestments.
High response rate from users.
This type of Mini Apps ads by RichAds is the one audience isn’t used to, so expresses a high interested towards. Plus to that, the advertisements’ appearance easily overcomes the banner blindness and gathers increased engagement from users.
Internal advertisers pool.
At RichAds there are over 500 marketers who run campaigns operating within all the available geos and verticals in affiliate marketing (including Finance, Games, Leadgen, E-Commerce, Gambling and Betting offers with official licenses). So there’s no need to negotiate with each advertiser personally on agreements, as the entire advertising process is automated via our platform.
Seamless integration of ads in TMAs.
Unlike many other forms of in-app advertising, the Mini App ads integration by RichAds doesn’t require severe adjustments to the interface, additional documentation or interference with back-end, so the connecting process may take just a couple of minutes.
Align with preferences towards advertising content.
Seeking to provide comfortable advertising conditions to both advertisers and publishers, we consider owners’ preferences on the featured ad content, frequency, banner colour to match the app interface, action to initiate the advertisement to appear, affiliate offer categories allowed for promotion, etc. RichAds’ managers will be in touch for any matter regarding setting up and customising advertisements.

Earn on publishing ads in Telegram Mini Apps with RichAds!

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Dmitry Makarov

Bringing the experience of writing sales texts for IT-agency, Dmitry Makarov has also worked as a content manager and SEO specialist in affiliate marketing agencies operating within the iGaming vertical. While composing marketing materials for the past 2 years, Dmitry has provided in-depth expertise within the topics of utilising different ad formats (push and in-page push ads, popunder and native ads), iGaming niche advertising and overviewing industry tendencies. His passion in creating has also been developed towards broadcasting, music and fiction novels.