Top PropellerAds alternatives and competitors in 2024

PropellerAds: quick overview

Before getting down to an ad network similar to PropellerAds, it would be fair to make a  quick review of all pros and features that the network has, and then compare them to others on the list!

Being a full-service advertising network, the website serves a broad variety of targeting together with detailed reporting options. Advertisers can improve their advertising effort through various targeting mechanisms and most popular optimization tools. Top verticals include mainstream Dating, Betting, Finance, E-commerce, Sweepstakes, and others.

However, despite its multiple benefits, there are certain drawbacks which would incline advertisers to look for other sites to advertise on, like stricter content policies or lack of some popular payment options. 

While we will not go into minute details about its cons, let’s take a look at its features and compare them with some other ad networks with various benefits.

Main takeaways:

• Ad formats available: push notifications, in-page push, interstitial ads, popunders, and onclick ads, encompassing both popunders and direct click, survey exits.
• Daily impressions: 12+ billion
• GEOs: 195 countries
• Minimal deposit: $100
• Minimal CPC: $0.001
• Minimal CPM: $0.01
• Payment methods: Bank cards, Wire transfers, PayPal, UnionPay, Skrill
• Targeting parameters: Platform, OS, Graphics card, Device, Browser, Language, Connection Type, Proxy, ISP, Zone limitation, Subzone limitation, Audiences

Now let’s see PropellerAds alternatives to consider in 2024 and explore the features they have!

Top 7 PropellerAds alternatives in 2024

Without further ado, meet top 7 ad networks that can compare to PropellerAds, you may even find some better than PropellerAds, stay tuned!

Top 7 PropellerAds alternatives
1. RichAds
2. ROIAds
3. Adsterra
4. ClickAdilla
5. MyBid
6. Clickadu
7. HilltopAds

1. RichAds

RichAds is a top-tier ad network for affiliate marketers, covering more than 220 countries. Founded in 2018, it has grown rapidly and received such awards as “Best iGaming Traffic Source” at SiGMA Europe 2022 and “Best Breakout Traffic Source” at AW Dubai 2024. RichAds offers in-built optimization tools and smooth integration with popular ad trackers.

It offers 5 billion daily impressions via such ad formats as push, in-page push ads, pops, direct click, native and an innovative format — Telegram ads in mini apps! Verticals include iGaming, Dating, Finance, E-commerce, Sweepstakes, Utilities, and even more.

Some of the flagmanship features of the RichAds platform:

• Performance Mode.
  This unique feature automatically updates ad campaigns with fresh whitelists weekly, streamlining the optimization process for both newcomers and seasoned marketers.
• Automated Rules.
  This handy tool allows you to set criteria for traffic sources, automatically sorting them into blacklists if they underperform or fail to generate conversions.
• Micro Bidding.
  With this feature, you can customize bids for certain parameters within your ad campaigns, therefore cutting costs on low-performing sources and raising your bids when something works.
• Optimizer.
  RichAds provides an intuitive dashboard with the option to change bids and optimize campaigns directly, basing decisions on real-time statistics for each campaign and source.
• Multi-format access.
  The advertisers can scale their campaigns on push notifications, in-page push, popunders, direct clicks, and native ads.

Additionally, depositing above $500 will entitle you to a personal account manager from RichAds. They will help you with the launch and optimization of your campaigns. These managers can also provide tailored whitelists for specific geographies and offers upon request.

As you can see RichAds stands out from PropellerAds on such points as:

1. More ad formats, including innovative one;
2. Loyal content policy;
3. Wider GEO coverage;
4. Flagmanship optimization tools;
5. More payment options;

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. ROIAds

One more PropellerAds alternatives to consider is ROIAds, for sure. ROIads is one of the largest advertising networks operating in more than 150 countries, including both Tier 3 to Tier 1. With more than 900 million daily ad impressions, ROIads focuses on two major ad formats: push and popunder ads.

At their disposal, ROIads marketers have a set of basic optimization tools: Automated Rules and AI Bidding. On top of this, a user is able to filter traffic manually using customizable whitelists and blacklists.

Main takeaways:

• Daily audience reach: Over 900 million ad impressions
• GEOs: More than 150 countries
• Ad Formats available: Push and popunder
• Minimal deposit: $250
• Minimum CPC: $0.003
• Minimum CPM: $0.5
• Payment options: Capitalist, Wire Transfer, Bank Cards
• Targeting capabilities: Country, City, Region, Device Type, Device Models, Manufacturers, Operating System, Browser, Browser Language, Connection Type, Carrier, ISP

ROIAds can boast of almost equal GEO coverage and targeting capabilities as PropellerAds, as well as a variety of payment options.

3. Adsterra

Adsterra is one of the largest advertising networks for both publishers and advertisers, catering to 248 countries. It generates about 1.7 billion ad impressions every week, mostly in the form of push notifications, with other formats also available like popunder ads, display banners, native ads, and social bars. 

With over 40,000 partners worldwide and its own CPA affiliate network, Adsterra can offer marketers a host of new offers. Users can utilize a number of popular optimizing tools including CPA goals, SmartCPM, and Custom bidding.

Main takeaways:

• Weekly audience reach: Over 1.7 billion for push notifications
• GEOs: 248 countries
• Ad Formats available: in-page push notifications, popunder ads, display banners, native ads, and social bars
• Minimal deposit: $100
• Minimum CPC: $0.001
• Minimum CPM: $0.1
• Accepted payment methods: Wire transfer, credit card, PayPal, UnionPay, Capitalist, Paxum
• Targeting options: Country, region, city, device type, operating system, browser, connection type, carrier, browser language, and scheduling

Adsterra can compete with PropellerAds, especially on the following points:

1. Wider GEO outreach
2. More payment options available
3. Same minimum deposit price
4. More loyal content policy

4. ClickAdilla 

ClickAdilla is a leading advertising network,  allowing to run ads across 240 other countries across various tiers and having a flawless reputation on the market. 

This self-serve platform generates more than 4.5 billion ad impressions daily, offering a variety of formats including popunder, video, in-page, push notifications, banner ads, direct links, native ads, interstitials, galleries, and in-app ads. 

Moreover, ClickAdilla owns its CPA network, which grants marketers access to advertising offers directly. In addition to this, a Demand-Side Platform functionality has been included that enables users to integrate and handle third-party sources all from one place.

Main takeaways:

• Average daily audience reach: over 4.5 billion ad impressions
• GEOs: over 240 countries
• Ad Formats available: Popunder, video, in-page, push notifications, banner, direct links, native, interstitial, gallery, and in-app ads
• Minimal deposit: $50
• Minimum CPC: $0.006
• Minimum CPM: $0.3
• Accepted payment methods: Wire transfer, credit card, Paxum, WebMoney, Capitalist, Robokassa, PerfectMoney, CoinBase, Payeer, and other alternative options
• Targeting: country, region, city, device type, manufacturer, model, browser, operating system, connection type, carrier, browser language, and I2P location

Why choose it over PropellerAds? Here are a couple of reasons:

1. Greater variety of ad formats
2. Lower minimum deposit
3. More GEOs covers
4. More payment options available

5. MyBid

MyBid is a fully-managed advertising network aimed at enhancing ad performance across the board. The key to its success lies in a team of dedicated specialists who independently manage the users’ campaigns. All that advertisers are expected to invest is the least amount of effort: they only need to discuss their goals about the campaign with their manager and share their creative preferences. 

While the managers do most of the work, advertisers can still start and stop their campaigns whenever they want. They can also contact their personal manager for help with any part of the campaign setup.

Main takeaways:

• Average daily audience reach: 5 billion impressions
• GEOs: 200+ countries
• Ad Formats available: push notifications, in-page push, popunder, native, banner, video
• Minimal deposit: $100
• Minimum CPC: $0.00003 
• Minimum CPM: $0.02
• Accepted payment methods: Capitalist, Visa/Mastercard credit cards, wire transfer, alternatives
• Targeting: country and city, Operating System types, families, and versions, browser family and version, language, provider, IP Range, subscription age (for push notification ads only)

MyBid is also superior to PropellerAds when it comes to this points:

1. More countries available
2. Lower CPC and CPM
3. More targeting options, including IP and subscription age

6. Clickadu

On the ClickAdu platform, powered by more than 3,000 active publishers worldwide, clickthroughs run to well over 6 billion ad impressions a day. 

The seven ad formats include banners, popunders, push notifications, instant messages, video pre-rolls, in-page ads, and skim. Using an intuitive interface to build campaigns in over 200 locations, including detailed analytics and integrated conversion tracking with your chosen platform using API setup, any ad campaign becomes just an easy task.

Main takeaways:

• Average daily audience reach: More than 5 billion
• GEOs: 240+ countries
• Ad Formats available: banners, popunders, push notifications, instant messages, video pre-rolls, in-page ads, skims
• Minimal deposit: $100
• Lowest CPC: $0.001
• Lowest CPM: $0.3
• Accepted payment methods: Paxum, PayPal, WebMoney, Wire transfer
• Targeting options: Connection type, operating system, device, vendors, models, ISP, browser, language, states/cities.

ClickAdu obviously has several advantages over PropellerAds —- greater advertising format variety as well as more countries to target.

7. HilltopAds

Being one of the key ad networks for publishers for years, HilltopAds has carved a niche for itself with its decade-long presence within the affiliate marketing industry. 

The platform generates solid traffic amount, delivering over 73 billion ad impressions across popular formats like in-page push notifications, popunders, video VAST ads, and banners every month. HilltopAds offers a wide range of advertising options for various trending niches, including iGaming, Dating, Finance, E-commerce, and Gaming. Furthermore, the network has its own ad server along with robust anti-fraud and anti-Adblock measures.

Main takeaways:

• Monthly audience reach: Over 73 billion
• GEOs: 200+ countries
• Ad Formats available: in-page push, popunder, video, banners
• Minimal deposit: $50
• Lowest CPC: $0.01
• Lowest CPM: $0.10
• Accepted payment methods: wire transfer, Paxum, PayPal, ePayservice, WebMoney, and other alternatives
• Targeting capabilities: by country, city, device, browser, operating system, browser language, connection type, carrier, and ISP

Why choose HilltopAds over PropellerAds? Here are several reasons:

1. More countries to target
2. Low minimum deposit
3. Bigger traffic volumes

Conclusion

Now you have the top 7 alternatives to PropellerAds that stand out among other competitors by different criteria.

Make sure you take into account the points that are most important for you and make the right choice!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.