How to Promote Telegram Casinos in 2025

Are Telegram casinos even worth advertising in 2025?

As the mobile games market has been consistently expanding recently, estimated to reach over $120 billion in revenue by the end of 2025, Telegram casinos perfectly match this promising tendency. But how are they in terms of user attraction as a product?

Below you find a quick overview on whether it’s even worth promoting Telegram casinos, compiled for in comprehensive points by RichAds ad network!

A breakthrough experience

Telegram casinos are a very fresh trend for the iGaming niche, allowing users to interact with gambling functionality directly through the messenger app. The interaction is provided via chat Telegram bots, so it’s as simple as operating any other bot there — players can sign-up, deposit, place bets, access various games by a clear and convenient interface. All the actions performed in such Telegram casino bots are interconnected with the original web-based gambling platform through back-end, offering a streamlined and complete user experience.

The players there utilise their TON wallet assets to access Telegram casino services, making it even more available for regular users of the app.

Easier Telegram users transition

Since Telegram casinos are accessible directly from the messaging app, it makes attracting audiences there so much easier, especially via the platform itself. For example, if a potential lead notices an advertisement of such a casino bot in Telegram Mini Apps, it’d mean the possibility to explore it without even closing the app, increasing the chances for successful engagement.

Why is it best to use Mini App ads for Telegram casino promotion?

Since the very introduction of Mini Applications in Telegram, they’ve gained particular popularity among the messenger’s users, especially when it comes to tap-to-earn clicker games. As such TMAs were accumulating impressive volumes of responsive and very engaged audiences worldwide, particularly related to iGaming and Finance niches, it was just a matter of time before they could be explored for advertising possibility.

We at RichAds became the first among the non-specialised on Telegram advertising networks to launch ads in Telegram Mini Apps, combining the convenience of our platform with the new ad format! Such advertisements appear to users directly in the application window, not severely intruding on the gaming experiences, yet clearly visible to players. In fact, due to organic integration into the TMAs’ interface, it provides a decent response rate from local audiences without the damage to the app or the advertised brand.

The main advantages of Mini App ads for Telegram casino promotion:

• iGaming-friendly ad policy — due to independent moderation at RichAds;
• Global audience coverage — 70+ million active users worldwide;
• Relevant traffic — prioritising popular casual and clicker games on Telegram;
• Direct user transition — advertised product is a click away at the same platform;
• Affordable prices — starting from CPC $0.015.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The audience of Telegram casino advertising

Now it’s time to have a closer look at Telegram casino audience: who they are and where to look for them — learn in the following research by RichAds ad network!

Who is the audience of Telegram casino games?

While it’s highly unlikely to estimate the exact number of users who’d engage in Telegram casino services, there are reportedly hundreds of millions of such an audience in the messenger. Based on RichAds ad platform’s experience, these players are mostly people between 18 and 40 years old, financially independent and pretty educated on fintech functionality in Telegram. They are active, courageous and no strangers to innovations, especially if transitioned from TMAs.

The best countries for Telegram casino ads

Obviously, the best places to seek the relevant targeting audience for Telegram casino promotion are where highly responsive users to such offers in Telegram usually come from. We at RichAds constantly monitor the traffic activity in TMA ads, every month sharing fresh insights on the best geos and verticals at RichAds, including geo-vertical combinations for each ad format. For now, the most suitable countries to run Telegram casino advertising campaigns are:

• USA;
• Indonesia;
• Germany;
• Vietnam;
• Bangladesh;
• Nigeria.

How to create a profitable Telegram casino ads campaign in Mini Apps: best practices by RichAds

Here, we shared a short campaign launching flow overview that affiliates can utilise to start a successful Telegram casino promotion in Mini Applications at RichAds platform!

Stage 1. Choose the best creative type to highlight the product

At RichAds you can make your mind around four available creative types for Mini Apps in order to match the Telegram casino offer presentation: push-style, interstitial banner, interstitial video and embedded banner. Each can be utilised differently, in general featuring such customizable elements as an icon, a title (up to 30 characters) and a message (up to 60 characters), as well as clickable buttons, video files and brand name signatures for certain formats.

Stage 2. Add several creatives to figure the most performing approach out

It’s recommended to add at least 5 to 10 creatives per campaign, addressing various groups of potentially interested users. The more diverse the creatives will be, the higher chances to determine statistically the most attractive of them, thus further adjusting approaches and improving the overall click-through rate. Note that video format can contain only creative per campaign, while for testing more it’d require to duplicate the settings and launch a separate one.

As for the most common creative approaches to address the targeted audience of online casino bots in Telegram, the advertising possibilities are very broad. Think of emphasizing the accessibility of the gambling services right from the messaging app, keeping user anonymity intact throughout the process, a variety of games like poker or simple free spins bonuses. Players are only getting used to knowing that gambling of this experience level is available on Telegram, so exploit the status of something innovative that it owns right now!

Stage 3. Set up targeting the most relevant users to Telegram casino ads

While it’s highly not recommended to narrow down the targeting parameters from the start to keep sustainable traffic volumes flow, you can try adjusting to address potentially more qualified audiences. While leaving OS and language options untouched, we advise paying attention to ‘Clicks cap’ as it sets the amount of paid clicks allocated for a person per day, so that you get charged only for those that are most likely to bring conversions.

Additionally, you can find very useful options to target audiences with the most relevant experience to Telegram casino products. One of them allows advertising exclusively to Telegram Premium subscribers, increasing chances to get high solvency players. The other provides targeting users with positive Wallet balance only, meaning TON account that is required to access services of most Telegram casino bots. As a plus you can specify whether the ad promises rewards upon engaging in order to help adjust better placements.

Stage 4. Adjust bidding to get the most traffic for your campaign

The recommended bid amount would be displayed as soon as a geo is selected, while we offer CPC and CPM models for different creative types of Telegram Mini App ads. It’s advisable to keep budgeting campaigns on a daily basis, not less than $25, and set ‘ASAP’ option to get up to 30% more traffic!

As for the average pricing for launching Telegram ad campaigns, at RichAds you will find it pretty affordable:

• Push-style — from $0.015 CPC;
• Interstitial banner — from $1.5 CPM;
• Interstitial video — from $3 CPM;
• Embedded banner — from $0.4 CPM.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Stage 5. Don’t forget about optimization features to reach higher profits

Optimizing traffic isn’t something to be neglected, especially if the goal is to increase chances of profiting off Telegram casino ads. While monitoring the campaign’s performance, you can utilise whitelists and blacklists to either prioritise or exclude certain traffic sources from the campaigns, for example, to prevent paying for placements in apps with low user response. Additionally, you might address the Micro bidding feature that’d allow to correct biddings on particular targeting parameters, for instance, increasing paying for more oftenly appearing in certain sources.

Conclusion

Now you know everything essential to start advertising Telegram casinos and get on top of the profits in no time! At RichAds ad platform you can use Telegram Mini App advertising to launch campaigns in over 220 geos from Tier 3 to Tier 1, getting access to all the required for a comfortable promotion, including advanced in-house optimization features. Start a profitable Telegram casino advertising campaign at RichAds right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.