Although many marketers have already come to conclusion on Telegram as of a very prosperious traffic source, still very few know of the most promising promotional channel there — Mini Apps.
Recently, our co-CEO at RichAds, Anastasiya Kazakova, met with Keitaro team to share what TMAs are capable of in terms of advertising and how they benefit affiliate marketing industry!
What topics were covered in the interview?
During the interview hosted by Keitaro team, Anastasiya was asked to shed some light on the state of advertising in Telegram, how RichAds ad network was exploring Mini Apps, and what they’ve become for the whole industry of affiliate marketing.
Anastasiya Kazakova, CCO and co-CEO at RichAds
Being a part of RichAds’ team for over 6 years now, Anastasiya brings a vast experience in the affiliate marketing area, previously working closely with Finance niche
Below, you will find a summary on the most important topics that Anastasiya covered in the interview!
1. What are Mini Applications in terms of advertising opportunities?
Telegram Mini Apps are advanced web-based applications operating within the messenger ecosystem, which allows users to access various services regarding gaming, shopping and payments in one place. Powered by the platform’s overall flexibility, advertisements are seamless to integrate into TMAs, which makes them more native-looking, therefore increasing user engagement. The ad capacities there spread even further to possible introduction of interactive elements like ‘spin the wheel’ right on an advertisement, which can gamify the experience and improve the response.
The advertising advantages in mini applications are really broad, featuring many convenient aspects like cost-effectiveness (starting from $0.02 CPC) and availability to target audiences more precisely by the exact app with relative to the offer thematics.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
2. What are TMA ads performing the best with?
Since the moderation policies for ads in Mini Apps can be established independently from the messenger’s ones, it made possible to advertise there previously restricted niches like Gambling, Betting, Finance, Trading, etc. In fact, those are the ones that make a big deal of conversions there, especially if targeting apps with relative content. The audience of TMAs is also pretty young, tech-savvy and interested in new opportunities, which makes it a perfect match for many leading verticals in affiliate marketing.
Regarding the responsive audience to such ads by regions, they are mostly of the countries where Telegram is popular and oftenly used: the United States with over 26 million users, India, Indonesia, CIS, Brazil, even some African countries like Nigeria. Such regions are primary mobile-oriented, and Telegram Mini Apps convert them more effectively, than say Facebook and Google Ads.
3. What about ad campaigns setting up and available formats?
Launching advertising campaigns in Telegram Mini Apps has certain peculiarities, though marketers can still target users by geographical and technical parameters, and upload creatives. TMA ads at RichAds also feature several accessible formats for creatives that differ by appearance and visual elements: push-style (the most popular one for now), interstitial and embedded banners.
4. How does targeting look like for Mini Apps ads? Are there any optimization functionality available?
Marketers can target users by geos, device OS like Android or iOS, language and even Premium subscription. As a plus, marketers can set up clicks cap to prevent paying for every click on the ads but instead only for those that are more likely to bring conversions.
The allocated daily budget is recommended to be from $30, but the costs on promotion could be significantly lowered by utilising optimization features. For example, with the help of tracking solutions such as Keitaro, marketers get a full overview on the user journey: what creative gains the most clicks, whereabouts of the users with the highest response, etc. Based on that, advertisers can evaluate targeting metrics to focus on, fill in whitelists and even set custom bidding for certain parameters.
5. Where exactly does the traffic come from? Is there any bot traffic?
To get the most performing traffic with up-to-date audience, RichAds launched a publisher admission program for Mini App owners who want to monetize their projects with advertisements. While focusing on casual and clicker games, it is also possible to apply for monetization of applications of any size in terms of users amount. In addition to that, the integration process with RichAds is tailored to take just a couple of minutes with no demand in back-end developer assistance or specific interface adjustments.
Regarding traffic filtering, at RichAds there are several manual and automated anti-fraud solutions implemented to detect suspicious activity as soon as possible and secure ad campaigns.
Watch the full interview for Keitaro on YouTube
Conclusion
Having the in-depth expertise in providing quality traffic across many formats, with the introduction of Telegram Mini App ads the RichAds ad network has become one of the leading platforms to work with the messenger within the affiliate marketing niche. The access to target over 220 geos worldwide, utilise industry-standard and advanced optimization tools along is what makes us at RichAds proud of our impact for every marketer’s campaign. Start running Mini App ads at RichAds and explore the full capacity of high profits!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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