Introducing RichAds’ new features and formats. Updates for winter 2022

The RichAds advertising network regularly updates the advertising platform.

All the latest updates for the start of 2022 can be found here.

We have accumulated a lot of updates related to the platform and its functionality during the winter of 2021-2022. Check out the changes made to RichAds to make it even easier to get good results.

RichAds Now Offers Domain Redirect Ads

Domain redirect ads is a form of advertising, also known as Zero-click traffic or Parked domain traffic.

It will not be difficult to manage the domain ads if you have worked with pops before. The landing page serves as your creative element here.

You can create a campaign from the pops section.

Domain sources are indicated with green circles

How does Domain redirect ad exactly work? The user types a query into the search bar. This can be a popular phrase or a brand name. A mistake is made while typing — this is where the advertising network connects. The user gets to the parked domain page instead of the desired request, and then in a split second, he moves to the advertiser’s landing page.

The user is focused on the screen and waits for the page to open. It is not surprising that the CR of advertising campaigns on domain traffic is 10 times higher than on pops.

Betting, gambling, and crypto have the best results on domain traffic at the moment, but that doesn’t mean other verticals are not worth trying.


RichAds now offers 5 advertising formats:

1. Push,
2. In-page push,
3. Calendar push,
4. Pops,
5. Domain redirect.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

New UI for In-page Push

RichAds have offered In-page push notifications for two years. It seems that these hybrid ads have found their place in the market.

Previously, ad campaigns for in-page push were available in the Push section. Now in-page push ads have their own section for creating a campaign.

Now you have a choice:

  • if you want to launch a campaign only for in-page push, choose the section with In-page push,
  • if you need a mix of push ads and in-page ones, create a Push campaign.

Target CPA 2.0 in da House

Target CPA feature was added to the ad platform 2 years ago. It can be enabled at any stage of the campaign.

A new way of setting up Target CPA 2.0 is now possible. From the very beginning, you can choose whether you want to optimize the ad campaign manually or automate the process using intelligent RichAds algorithms. The second option means optimization with the Target CPA option.

Target CPA allows you to get conversions at the targeted price without your actions. Set up the budget and conversion cost that you are looking for, and the RichAds’ system will do all the optimization for you.

The algorithm automatically:

  • sets up the best start-up sources to get the first conversions quickly;
  • filters non-converting sources;
  • selects the best bids to get conversions at the target price.

Optimization with Target CPA is available for push ad campaigns.

Monetization with Pop ads is Available Now

there is nothing new that RichAds actively attracts site owners to monetize with push subscriptions. Most likely, you already knew this. We have something new for the website owners now.

RichAds make pops monetization available for a wide range of publishers. This option was previously private.

To make a decision about RichAds monetization, consider the following points:

RichAds has flexible terms of cooperation.
There are no restrictions on minimum visits and website content.
Personal Account Manager during the partnership.
Bidding based on highest CPC.
Payments can be received twice a month or less often.
Calculations are available in various payment systems.
Payouts start with $10.

Find More Practical Tips at RichAds’ Blog

RichAds has two good news to share with you:

  • Each month we will host a webinar. That will help you to learn more about how to work with top verticals and use RichAds features;
  • Since January, we have started publishing posts about top verticals and geos at RichAds. This will allow you to understand what works on our traffic right now without contacting a manager.

Do not forget about the traditional goodies that the platform provides:

Free creatives for your advertising campaign;
Whitelist of sources for the offer;
Tips and help on launching and optimization.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

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