Affiliate marketing gives a great possibility to make a profit, and the number of newbie advertisers constantly increasing. But no means all can run first campaigns successfully. Mistakes are an integral part of each affiliate newcomer.
Mistake #1. Trying to find a unique offer nobody runs
A lot of advertisers want to find a perfect offer and avoid competition. But it’s the most common and unreachable newbie’s dream. Such offers are rare, that is why they are unique.
There are hundreds of offers from large advertisers. You must think that competition among affiliates is very high.
But it’s usually not that way: one person can’t meet the needs for traffic for huge advertisers’ offers. It’s physically impossible. Dozens of advertisers can run the same offer and be successful.
Moreover, if such offers are run by other advertisers, it means that the market is “ready” for the offer and you can easily make money on it.
Your goal is to find inaccuracies and find better approaches to run this offer successfully.
To evaluate how other affiliates work with the same offer, use spy tools’. Some of them offer a trial period.
Think of changes you can make to popular creatives and landing pages. Test usability and make user’s way maximum simple and easy. Pay attention to the webpage download speed. It’s an equally important indicator, especially for mobile traffic. Nobody will wait for more than 5 seconds while landing page downloads.
Consult your manager on perspectives of the offers you are interested in. Our support team is fluent in the current market situation and can prompt profitable verticals and offers.
How to choose a profitable offer read here.
Mistake #2. Ignoring user’s need and thinking only about profit
It’s not a secret that everybody comes into affiliate marketing to make money to burn. If you want to run an offer successfully with just one bundle and no effort, you are likely to be beaten.
Gone were the days when people suffered from a deficit. Customers are always surrounded by advertisements and the only way to draw their attention is to figure out their needs and meet them.
That’s why offers like “buy now” don’t convert anymore. Find a way to your customer, imagine what he needs, and why and try to communicate via problem-solving but not offering your goods.
Look for information about users’ problems on special forums or communities in social networks. You will understand how people try to solve their problems, what is more important for them.
Mistake #3. Testing your campaign with just one bundle
When you are going to buy a new cell phone, you are likely to compare different models looking for advantages.
A habit to “compare and decide what works better” is great for ad campaign creatives. There is no other way to figure out which creative will be successful but A/B testing.
Not always the variant you bet on will be winning. Unfortunately, intuition is not the main tool in affiliate marketing. Testing and data are more important and then goes scaling of bundles.
It’s impossible to compare what works better using only one creative. You might have chosen the worst of all possible variants, but you will never know about it.
Our experts recommend 3-5 creatives to start with. It’s the most appropriate amount for testing.
How to A/B Test Creatives for Push Notifications learn here.
Mistake #4. Don’t limit your budget during testing
There are two approaches to campaign running. You can run the first testing using large or limited budgets. It all depends on the sum of money you have.
Some affiliates can afford to run wide tests without restriction. It allows evaluating how many conversions you can get in stable conditions without optimization. To be honest, the cost of these conversions may be impressive, for example, 5 conversions for $500.
At the start, this method isn’t for everybody. Especially if you are not rolling in money.
Fortunately, there is also the second method. It’s the only possible way not to spend all your money on the first day.
Count how much you would pay for 3 conversions. If the conversion price is more than $10, set a limitation of 3 conversions per day and start testing. If this budget allows you to get a conversion, your campaign is ready for scaling. Then wait for 10 conversions and start optimization.
Use budget limitations at the start of the campaign. It’s better to start with a low budget and move the higher one. It helps not to lose a lot of money during the first days after launching.
Mistake #5. Choose developed countries for your first campaigns
A lot of people think that it’s better to choose a developed country to get a profit easier. Yes, the payouts are higher there, and the users are accustomed to different advertising formats and trust push notifications.
Don’t forget that developed countries have great competition and less traffic, but it costs more.
Pay for conversion in Germany or Switzerland is quite high, but the traffic is also expensive. Is it worth to spend huge budgets to get the amount of traffic in developed countries, while you are just learning how to launch campaigns?
Let’s compare: in India, you can buy traffic for half a cent, in Netherlands average CPC is 5-10 cents but there is less traffic.
Actually, the lower CPC, the more traffic you get. In developing countries from tier 2 and tier 3, the competition is lower, so you can buy necessary traffic volumes easier. It’s a great way of launching your first campaigns.
First, choose countries with large traffic volumes and low payouts. It allows you to get enough experience: it will be easier to gather statistics, and you will not spend a large budget.
What Tier to choose? Advertising campaigns in Tier 1, 2, or 3.
In affiliate marketing, a lot depends on efficiency: how responsible you are in working with creatives, setting, and optimization of the campaign. The easy principle works here: you try, test, and learn. Some offers will give you nothing but experience, but others will pay off your mistakes.
Exclude the mistakes above and run ads in push notifications successfully with RichAds.