Popup

RichAds Team
Jul 14, 2024
5 min

Popup meaning

Popup is an ad format of pop traffic. Popup is a new tab that appears up the page the user has been on. This type of traffic directs the user right to the landing page with the offer.

How can the user trigger this?

To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab.

Popup format is the most aggressive form of pop ads. Whether or not you want the new page will appear up the previous one.

Popup ads examples

For earning with popup ads you don’t have to use creatives (as in other ad formats) or possess advanced technical skills. The only element you need is a simple landing page. That’s what we call pop ads banners. The fewer elements between the customer and the target action, the easier it will be to test and learn. A landing page you can find in the affiliate network. You don’t have to think of creatives and banners.

Here are some examples of landing pages that affiliate marketers use for running pop ads:

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Wait: should we still use popup ads in 2024?

While new ad formats appear, some advertisers are still faithful to good old ad formats like pop advertising. To make a long story short, here are some main points why you should try popunders today.

⚡ Everybody heard about banner blindness. Today only 2 ad formats may say that they are more or less fighting it. The first one is push ads; the second one is pops ads. An excellent alternative to display ads is finally found!

⚡ One of the great advantages of popads banners is that they show higher CTR than banner ads. It’s tough to ignore them. If the landing page is exact and the offer is good — nothing interferes with you from getting profit.

⚡ Speaking about CTR, it’s hard to ignore one more parameter, ROI. The low cost of one impression and high visibility make this format one of the best-performing ones. Some campaigns show a boost of the ROI up to 150-200%.

How to make money with Pop up ads in 2024

Where to bye pop ads traffic?

RichAds ad network (previously known as RichPops) provides popunder traffic and work according to the CPM (cost-per-mille) model where you pay for 1000 impressions. In the case of pop traffic, it’s the same as the CPC (cost-per-click) model, since the shift to landing page occurs right after the click.

CPM is used to make the calculation more convenient.

When it comes to prices, CPM costs at RichAds advertising network start from a minimum amount — $0.05 and they may differ according to GEO.

The best verticals and GEOs for Popup ads at RichAds

The best geos and verticals for January, 2024

According to RichAds ad network the best converting GEOs for Pops in January 2024 have slightly transformed, in comparison with December 2023. Japan and Bangladesh has left the top, letting Türkiye and Malaysia to take the floor. But the major situation is still the same as last month due to the rest of the top remaining: USA, Indonesia, Russia and Vietnam.

The list of the best GEOs for Pops in December:

USA;
Indonesia;
Russia;
Vietnam;
Japan;
Bangladesh.

The list of the best GEOs for Pops in January:

USA;
Indonesia;
Russia;
Vietnam;
Türkiye;
Malaysia.

Best GEOs for Pop ads at RichAds ad network

The Best Verticals for Pop Ads

As comparing to January 2024 top, the best verticals for Pop ads remain almost the same, except for Finance vertical pushing E-Commerce out this month. The three top verticals for pops are the same as almost for 4th month in a row now: Gambling, Betting and Media.

Gambling;
Media;
Finance;
Betting.

Best verticals for Pop ads at RichAds ad network

Download RichAds e-book about Popups for FREE

We want to make your way to success with pops as easily as possible. So we asked 7 top affiliate marketers about their experience of working with popunders.

In our e-book, you’ll find the advanced guide and more than 100 answers to the most important questions about Popups!