How to set up a Telegram ads campaign for Gambling in 2025

Why set up a Telegram ad campaign for Gambling offers?

Telegram ads and Gambling offers are certainly a match, the innovative format by RichAds has already proven its profitability for our clients.

Let’s briefly explain how the format looks and then highlight its pros.Telegram ads in mini apps by RichAds remind classic push ads when used with banners, or in-page push when used without, there’s also interstitial format available. 

It appears in mini apps, clickers and tap-to-earn games above the content without distracting users, making the format really attractive for marketers.

Reasons to launch Telegram ad campaign for Gambling offers

1. No restrictions  for Gambling promotion.
   This ad type has zero limitations like regular Telegram ads, allowing any gaming promotion.
2. Unconventional format.
   Since most people are not used to this form of advertisement in Telegram mini apps yet, the risk of ad blindness is smaller, leading to a better CTR.
3. Access to Telegram Premium subscribers.
   This type of advertisement enables affiliates to reach higher-paying users who bought Premium subscriptions.
4. Competitive pricing.
   Although official Telegram advertising is quite expensive, particularly when purchased directly, ad cost-per-click within Telegram mini apps is really affordable and begins at $0.02.
5. Possibility to reach Motivates vs. Non-Motivated audience
   Another benefit is the ability to segment your audience by motivation so you can test and discover which segment responds best to a particular offer!

To be even more precise, check out real Telegram Gambling cases on UK and Russia via RichAds, and repeat the affiliate success!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best GEOs for Gambling Telegram ads campaign

Before getting started and actually launching a Telegram ads campaign, it’s vital to choose the best GEO for your Gambling offer.

RichAds team has analyzed the best GEOs to launch Gambling offers on Telegram ads now, yet you can always find freshest countries each month via “Best GEOs and verticals” report!

Top GEOs for iGaming Telegram campaigns at RichAds

• Russia
• Nigeria
• Turkey
• India
• Indonesia
• UK
• Germany
• France
• Bangladesh

Once you choose the GEO it’s vital to make deep analysis on target audience, payment methods, and peculiarities of creatives.

Guides on GEOs + Gambling:

• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in Indonesia? In-depth overview;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• How to gain Gambling traffic in Vietnam?;
• Proven ways to promote Gambling in Latin America;
• Online Gambling in Indonesia: Everything you need to know;
• Is online casino legal in the Philippines? Main info for affiliates;
• How to gain Gambling traffic in Thailand? Expert tips;
• Promoting Gambling ads in South Africa: best practices.

Approaches to iGaming creatives for Telegram ad campaigns

Creatives are a vital part of any iGaming campaign, Telegram ads are no exception. We’ve collected some universal approaches for any Gambling campaign, below you can find the ones with highest CTR.

• Bonuses sum.
  As the sales funnel is quite short, you need to mention the exact sum of a bonus to catch the user’s attention, as well as attract the potential customers to register ASAP.
• Time-limited offer.
  Same as in the previous point, it’s crucial to attract a potential client from the very first sight, so you can use phrases like “limited time”, “bet NOW”, and “only today”.
• Offer insights.
  If you’re advertising an iGaming platform, or even Telegram channel, offer insights on the coming matches, users love it as it creates the expert image and helps them to place bets.

• New members freebie.
  As most users will be new to your iGaming product, offer new users some freebies, like freespins or bonuses to lure them join a bot or register on the website!
• Use catchy images and slogans.
  If you advertise an iGaming game or slot, you can lure users by mentioning that the game is really popular now and allows many users to boost their earnings easily!
• Mention brand name.
  If your brand is popular, you can mention its exact name, along with other tips and bonuses to make your offer seem more attractive.

Important: you can order free localized creatives at RichAds once you get a personal manager!

Main tips to set up Gambling Telegram ad campaign

Launching a Telegram ad campaign for Gambling offers is an easy task, especially if you have the tips we provide below!

Steps to launch a profitable iGaming Telegram ad campaign

1. Select ad type.
   Currently, RichAds supports push ads style ads, as well as interstitial and embedded banners, choose the one you like most.

2. Apply multiple creatives.
   Put 5-10 various creatives to test various iGaming strategies in a single campaign. Test different icons, CTAs, or banners to determine which among them have the highest CTRs.

3. Set basic targeting.
   Begin with broad targeting by selecting the target country, OS, and language. Avoid using very specific parameters initially; allow the campaign to run for some time to  learn about the top-performing OS and language. Use the “traffic volumes” feature to discover bigger audiences or consult your manager.

4. Segment audience.
   Create different campaigns for Premium and regular users, as well as choose between Motivated and non-Motivated audiences. This allows affiliates to determine which segments offer higher conversion rates.

5. Choose the best bid and budget.
   Ask your manager for optimal bids that are appropriate for your target GEO. Test at least 10 conversion prices to analyze campaign performance, and select an “ASAP” budget type to start driving traffic as soon as your bid is feasible.

6. Optimize your campaign.
   It is crucial for better performance and cost-saving purposes. Enable the postback track and blacklist undesirable sources for effective performance!

Having adopted these measures, you can successfully operate your iGaming Telegram ad campaigns and reach their max!

Conclusion

As you can see, Gambling and Telegram ads are a perfect match and such ad campaigns can easily be launched at RichAds.

Go ahead and set up an iGaming Telegram ad campaign at RichAds to boost your profit in 2025!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.