Why set up a Telegram ad campaign for Gambling offers?
Telegram ads and Gambling offers are certainly a match, the innovative format by RichAds has already proven its profitability for our clients.
Let’s briefly explain how the format looks and then highlight its pros. Telegram ads in mini apps by RichAds come in 5 variations, including push-style ads, interstitial, embbeded banners, video, playable and ads in bots.
It appears in mini apps, clickers and tap-to-earn games above the content without distracting users, making the format really attractive for marketers.
Reasons to launch Telegram ad campaign for Gambling offers
- No restrictions for Gambling promotion.
Official Telegram ads platform has a strict policy for Gambling campaigns. This ad type has zero limitations, allowing any gaming promotion. - Unconventional format.
Since most people are not used to this form of advertisement in Telegram mini apps yet, the risk of ad blindness is smaller, leading to a better CTR. - Access to Telegram Premium subscribers.
This type of advertisement enables affiliates to reach higher-paying users who bought Premium subscriptions as well as users with Positive wallet balance. - Competitive pricing.
While official Telegram advertising is quite expensive, particularly when purchased directly, ad cost-per-click within Telegram mini apps is really affordable and begins at $0.015 for push-style ads. - Possibility to reach Motivates vs. Non-Motivated audience
Another benefit is the ability to segment your audience by motivation so you can test and discover which segment responds best to a particular offer!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Best GEOs for Gambling Telegram ads campaign
Before getting started and actually launching a Telegram ads campaign, it’s vital to choose the best GEO for your Gambling offer.
RichAds team has analyzed the best GEOs to launch Gambling offers on Telegram ads now, yet you can always find freshest countries each month via “Best GEOs and verticals” report!
Top GEOs for iGaming Telegram campaigns at RichAds
Nigeria
Turkey
India
Indonesia
UK
Germany
France
Bangladesh
Once you choose the GEO for launching your Telegram ads gaming campaign, it’s vital to make deep analysis on target audience, payment methods, and peculiarities of creatives.
Guides on GEOs + Gambling:
- How to gain Gambling traffic in Malaysia? Top insights;
- How to gain Gambling traffic in Indonesia? In-depth overview;
- How to gain Gambling traffic in the Philippines? All secrets revealed!;
- How to launch Gambling in Brazil: learn expert insights;
- How to gain Gambling traffic in Bangladesh?;
- How to gain Gambling traffic in Vietnam?;
- Proven ways to promote Gambling in Latin America;
- Online Gambling in Indonesia: Everything you need to know;
- Is online casino legal in the Philippines? Main info for affiliates;
- How to gain Gambling traffic in Thailand? Expert tips;
- Promoting Gambling ads in South Africa: best practices.
Approaches to iGaming creatives for Telegram ad campaigns
Creatives are a vital part of any iGaming campaign, Telegram ads are no exception. We’ve collected some universal approaches for Gambling campaigns, below you can find the ones with highest CTR.
- Bonuses sum.
As the sales funnel is quite short, you need to mention the exact sum of a bonus to catch the user’s attention, as well as attract the potential customers to register ASAP. - Time-limited offer.
Same as in the previous point, it’s crucial to attract a potential client from the very first sight, so you can use phrases like “limited time”, “bet NOW”, and “only today”. - Offer insights.
If you’re advertising an iGaming platform, or even Telegram channel, offer insights on the coming matches, users love it as it creates the expert image and helps them to place bets.
- New members freebie.
As most users will be new to your iGaming product, offer new users some freebies, like freespins or bonuses to lure them join a bot or register on the website! - Use catchy images and slogans.
If you advertise an iGaming game or slot, you can lure users by mentioning that the game is really popular now and allows many users to boost their earnings easily! - Mention brand name.
If your brand is popular, you can mention its exact name, along with other tips and bonuses to make your offer seem more attractive.
Important: you can order free localized creatives at RichAds once you get a personal manager!
Main tips to set up Gambling Telegram ad campaign
Launching a Telegram ad campaign for Gambling offers is an easy task, especially if you have the tips we provide below!
Steps to launch a profitable iGaming Telegram ad campaign
- Select ad type.
Currently, RichAds supports 5 types of ads in mini apps and ads in bots.
- Push-style Ads
Look just like in-page push ads, features an icon and text, has highest CTR. - Video Ads
Full-screen video ads, include text, button and title, video length can be 10-20 seconds. - Embedded Banner Ads
Those are fixed banners, appearing in a certain place in the TMA interface, without interrupting with the TMA content. - Interstitial Ads
Full-screen static images with short texts and a button, perfect for any resolution, shown between game levels. - Playable Ads
An ad that allows a user not only test a game or product in action, but also try a demo right inside Telegram, looks really interactive.
Push-style ads is the most converting format for Gambling and Gaming Telegram ads campaigns, so in the next steps we will talk exclusively about this type of advertisement.
- Apply multiple creatives.
Put 5-10 various creatives to test various iGaming strategies in a single campaign. Test different icons, CTAs, or banners to determine which among them have the highest CTRs.
- Set basic targeting.
Begin with broad targeting by selecting the target country, OS, and language. Avoid using very specific parameters initially; allow the campaign to run for some time to learn about the top-performing OS and language. Use the “traffic volumes” feature to discover bigger audiences or consult your manager.
- Segment audience.
Create different campaigns for Premium and regular users, as well as choose between Motivated and non-Motivated audiences. This allows affiliates to determine which segments offer higher conversion rates.
- Choose the best bid and budget.
Ask your manager for optimal bids that are appropriate for your target GEO. Test at least 10 conversion prices to analyze campaign performance, and select an “ASAP” budget type to start driving traffic as soon as your bid is feasible.
- Optimize your campaign.
It is crucial for better performance and cost-saving purposes. Enable the postback track and blacklist undesirable sources for effective performance!
Having adopted these measures, you can successfully operate your iGaming Telegram ad campaigns and reach their max!
Conclusion
As you can see, Gambling and Telegram ads are a perfect match and such ad campaigns can easily be launched at RichAds.
Go ahead and set up an iGaming Telegram ad campaign at RichAds to boost your profit in 2026!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
FAQs on using Telegram Ads for Gambling promotion
- Is gambling advertising allowed on Telegram in 2026?
Official Telegram Ads policy prohibits gambling, betting, casinos, and related content. Such ads are frequently rejected, and accounts may be banned. However, third‑party Telegram ad formats, such as those provided by the RichAds ad network, do not impose the same restrictions, allowing affiliates to run gambling and iGaming campaigns freely. - Which Telegram ad formats work best for gambling offers?
The most effective Telegram formats for gambling offers are Telegram Mini App ads from the RichAds ad network. They appear inside games or bots and offer higher engagement and less ad blindness than official sponsored messages in Telegram channels. - How to target the right audience for casino ads?
Start with GEO, OS, and language targeting to capture volume and gather data. After you analyze the results, you can segment users more in detail. At RichAds, the Telegram-specialized ad network, you can target your audience by motivation, Telegram Premium subscription, and wallet balance to run the most converting traffic. - What budget is needed to test gambling campaigns?
For initial testing, budgets can vary but are usually relatively low. Depends on the time you need to gather meaningful data. On the RichAds ad network offering Telegram Mini App formats, you’ll need daily budgets of at least $25-$75 for early tests, plus add bids for push‑style ads – around $0.015 CPC.
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